Review (April 2024)

Visit the official store for assos of switzerland, engineering and designing cycling equipment and accessories for men and women since 1976.

4.84M

Estimated Revenue

238.32k

Website Visitors

2.8/5

Trustpilot Score

What do we know about ASSOS of Switzerland GmbH?

Estimated Revenue (2020)

$4.84M

Total Employees

110

Founded

1976

Industry

Sporting Goods

Location

Stabio, Switzerland

About

ASSOS of Switzerland GmbH: Visit the Official Store for ASSOS of Switzerland, engineering and designing cycling equipment and accessories for men and women since 1976.

Social Links

Alexa Ranking: 77561

What is ASSOS of Switzerland GmbH's Revenue?

ASSOS of Switzerland GmbH's estimated revenue for 2023 is $4.84M.

What does ASSOS of Switzerland GmbH do?

ASSOS of Switzerland's mission is to provide innovative, technically outstanding cycling apparel with meticulous, lean design. Based in Ticino "Terra di Ciclismo", Switzerland, ASSOS of Switzerland Gmbh was founded in 1976 with the creation of the first ever Lycra® cycling shorts. Thanks to its continued investments in R&D, the company has developed a number of innovations that have imposed the direction in which the bicycle industry has evolved – most of them are now industry standards: first Lycra® shorts ('76), first sublimination on a cycling jersey ('80), first Elastic Interface cycling short insert (2001), Choose your Comfort concept (2003), Project Starbust, the fastest cycling bodysuit on earth (2004), S5 the next cycling shorts generation (2008), S7_S7 is a game changer (2014) are only a few examples. Today, ASSOS proudly provides the Total Cycling Comfort to more than 30 countries around the world. Like with cycling, Assos works as a team that stands for a meritocratic, innovative, respectful, dynamic and fun workplace.

What are the monthly traffic metrics for Assos?

6/mo Traffic Growth

10.00%

All Time Traffic Growth

Create Free Account

Monthly Hits

238k

Time on Site

3.0Mins

Bounce Rate

40%

How fast is Assos growing?

Assos has grown by 2.5% in the last 6 months according to SimilarWeb.

How do people interact with Assos?

Last month, Assos received 238k visitors who spent an average of 3.0 minutes on the website and visited 6.0 different pages per session. Overall, 40% of people bounce on the first visit.

How do people find Assos?

105.5k people (44%) visit Assos directly. 109.2k (46%) people search for them in Google. Whereas, 6.5k (3%) discover Assos through Facebook, Reddit, and YouTube. 1k (0%) visitors come from Assos's email newsletters. Finally, 9.4k (3.9%) people come from affiliates and or paid referrals.

Who uses Assos?

Assos's top market is the United States and they receive 63.2k (26.5%) people.
Then the 2nd is Germany with 22.1k (9.3%).
The 3rd is is Italy with 20.7k (8.7%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What do Assos's customers say about them?

Review Score

2.8/5

Total Reviews

10

Info

ASSOS Of Switzerland
5 Star
37.5%
4 Star
0.0%
3 Star
0.0%
2 Star
0.0%
1 Star
62.5%
Read reviews that mention
Fiona Hanlon

Dissapointed in ye not having 3/4bibs for women yet you have them for men

Reviewed on 2021-06-11T20:42:12

I am a strong woman cyclist. I really cannot find a pair of Assos ladies3/4length cycling bibs.I have the winter bibs and they're amazing the padding for ladies is a just incredible. I have thick thighs and so don't like the short bibs, but please can you make the T. LaalaLai shorts a 3/4length as well, for women like me. Who fell too self conscious in shorts. You are the best brand and yet you are the only brand that do not do 3/4bibs for women. Regards A frustrated woman cyclist
read more
Lee

Perfect.

Reviewed on 2021-06-10T16:01:45

Ordered, shipped from Switzerland via TNT Express, updated throughout and received in less than 48hrs. Good quality,packaged really well and nicely wrapped/presented in the box with each Qhubeka jersey unexpectedly packaged in its own colourful canvas musette.
read more
Claus Nielsen

Bad service for defect clothes.

Reviewed on 2021-05-19T10:31:28

Bad service for defect clothes.
Sean Nash

No longer justifies the hype

Reviewed on 2021-04-22T16:26:35

Not surprised to see how many bad reviews there are here. I have invested thousands in Assos kit over the years,but since they have been bought out by private equity in 2015 they no longer care about looking after their customers. Despite all their hype about quality and "sponsor yourself", I have multiple pairs of shorts that have either worn out early or been damaged in crashes and the fact of the matter is they no longer stand behind their products. I recently had a crash and all my other items were replaced by Castelli and MET at a discount, but Assos refused to do anything to help. Same again with the two pairs of shorts I have that have prematurely worn through on the inside... I have had 3-4 rounds with their "customer service" team, and they haven't even offered as much as a small discount to replace. They genuinely would rather I replace these shorts with another Brand it seems. No wonder they have been losing so much market share.
read more
Customer

I bought a really expensive jacket for…

Reviewed on 2021-01-25T09:17:16

I bought a really expensive jacket for my husband for Christmas and it was delivered on 20 November.I ordered early as i though it might take time getting from Switzerland. It was a surprise and I thought that if it didn't fit i could easily return. However when i put in a request for a bigger size just after Christmas they said as it was over the 30 day return period they wouldn't even exchange. Terrible customer service-don't buy from this company.
read more
bren d

Surprised at the bad reviews here

Reviewed on 2021-01-01T11:08:37

Surprised at the bad reviews here. Have a number of their cycling clothing products (jerseys, jackets,windbreaker, shorts and tights) and they have lasted me years and are still going strong. Particularly great in the winter. Brilliant online service too, absolutely no complaints
read more
Lilly Carnegie

Excelent

Reviewed on 2019-11-03T21:27:29

Excelent website
Mr R Bocking

My bib short lasted less than 1 year

Reviewed on 2019-04-24T12:12:50

My ref. No. - ( CASE11689 ) I have been cycling for over 10 years and none off my cycle shorts havehad any issues like the ones I got from Assos these where the most expensive ever bought and used for less than a year and the fabric is piling 2 holes and it’s my saddles fault for causing abrasion while I am cycling. None off my other shorts show any piling like yours very disappointed in a Big Brand Assos
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