Review (April 2024)

Outdoor gear and clothing from big brands to the small and undiscovered. find everything you need for your next adventure at backcountry.

500M

Estimated Revenue

8.5M

Website Visitors

2.1/5

Trustpilot Score

What do we know about Backcountry?

Estimated Revenue (2020)

$500M

Total Employees

830

Founded

1996

Industry

Retail

Last Funding Date

Other May 2007

Location

Park City, United States

About

Backcountry: We get people who get outside—plain and simple. This is about gear, grit, and connecting people to their passions.

Social Links

What is Backcountry's Revenue?

Backcountry's estimated revenue for 2023 is $500M.

What does Backcountry do?

Backcountry.com began in 1996 with two guys, a stack of avalanche beacons, and a garage in Park City, Utah. Our roots were humble, and we've grown since then, but our vision is still clear: to provide the best outdoor gear—and to be the best at doing it. We have deep roots in Utah, and we thrive on the trails and in the mountains surrounding Park City. Our corporate headquarters sits just north of old town Park City and within a quick pedal or a few footsteps of the Wasatch mountains. You can also find us playing at our other company locations in Salt Lake City, UT, Christiansburg, VA, Portland, OR, Costa Rica, and Germany. Aside from our flagship site, Backcountry.com, we operate three other specialty e-tailers (Competitive Cyclist, Motosport, and Bergfreunde.de) as well as two flash sales sites (Steep & Cheap and Whiskey Militia). At Backcountry, we value your passions just as much as your work. Much in the way that we seek out the highest performing gear on the planet, we hire the most knowledgeable and experienced employees in the industry. We offer industry-leading perks to reward a job well done. From a gear discount nearly too-good-to-believe, to boundless opportunities for workday recreation, a flexible time off policy, casual dress code, reimbursement for carpooling, and a killer lineup of local events, the list of perks is nearly endless. In addition to offering industry-leading perks, we have big-company benefits like medical, dental, vision, and disability & life insurance, paid maternity & paternity leave, and 401(k) matching to keep your family healthy and happy. Check out our job listings: http://www.backcountrycorp.com/#work

What are the monthly traffic metrics for Backcountry?

6/mo Traffic Growth

-3.00%

All Time Traffic Growth

Create Free Account

Monthly Hits

8M

Time on Site

4.4Mins

Bounce Rate

49%

How fast is Backcountry growing?

Backcountry has grown by -37.1% in the last 6 months according to SimilarWeb.

How do people interact with Backcountry?

Last month, Backcountry received 8M visitors who spent an average of 4.4 minutes on the website and visited 5.0 different pages per session. Overall, 49% of people bounce on the first visit.

How do people find Backcountry?

3.1M people (37%) visit Backcountry directly. 3.9M (46%) people search for them in Google. Whereas, 254.8k (3%) discover Backcountry through Facebook, Reddit, and YouTube. 102.8k (1%) visitors come from Backcountry's email newsletters. Finally, 491.8k (5.8%) people come from affiliates and or paid referrals.

Who uses Backcountry?

Backcountry's top market is the United States and they receive 7.7M (90.2%) people.
Then the 2nd is Canada with 166.5k (2.0%).
The 3rd is is China with 142.6k (1.7%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Backcountry's ads on Google?

Google Ads

backcountry.com - Backcountry Official Site‎

https://www.backcountry.com/

The best outdoor gear online For people who love to get outside Categories: Men's Clothing, Women's Clothing, Kids' Clothing…

Backcountry.com® Official Site | Free 2-Day Ship on $50+ Orders‎

https://www.backcountry.com/

Save on Top Quality Outdoor Gear from Top Brands. Shop at Backcountry.com. Premium Outdoor Gear. Talk to Gearheads 24/7. New Arrivals. Styles: Men's Clothing, Women's Clothing, Footwear, Accessories.

Backcountry.com® Sale - Outdoor Gear & Clothing‎

https://www.backcountry.com/

The Best Outdoor Gear, Apparel, Footwear & More. Free Shipping on $50 Orders. Satisfaction guaranteed · Gear up for winter · 24/7 customer service · Live chat

Shop Ski & Snowboard | Save on Snowboard Gear

https://www.backcountry.com/Store/catalog/search.jsp?q=snowboard&k_clickid=

Get The Best Deals on Ski & Snowboard at Backcountry.com. Free Shipping on Orders Over $50. Shop Our Latest Styles of Quality Outdoor Gear for Your Next Adventure & Save Today! Talk to Gearheads 24/7. Premium Outdoor Gear. New Arrivals.

Patagonia Sale - Save At Backcountry.com‎

http://www.backcountry.com/Store/catalog/search.jsp?s=u&q=patagonia

Visit Us For Top Gear/Apparel, Great Deals & More. Free Shipping Over $50. 24/7 customer service · Free Returns · Satisfaction guaranteed · Live chat · Gear up for winter

What do Backcountry's customers say about them?

Review Score

2.1/5

Total Reviews

361

Info

Backcountry.com
5 Star
15.0%
4 Star
0.0%
3 Star
5.0%
2 Star
10.0%
1 Star
70.0%
Read reviews that mention
Avisek

I am shopping from Backcountry from…

Reviewed on 2021-05-17T00:01:54

I am shopping from Backcountry from last more than 5 years. They were really good with top customer service.I spend thousands of dollars on outdoor gear each year. Recently their customer service went really downhill and really rude. They are more focused on sponsoring youtubers and giving them free gears than giving a good customer service. I am switching to Mossejaw and Campsaver and they are way better. Moosejaw's outlet website will charge you for a freaking shipping. Stay away from Backcountry!!
read more
David

Fast Shipping, Good Prices

Reviewed on 2021-05-16T16:37:44

I was able to find a child backpack carrier that everybody else didn’t have in stock.It was also cheaper than other sporting goods companies and I was able to get a 15% off coupon. Item shipped the same day and arrived at my house two days later. This seems like an excellent website and worked perfectly for me.
read more
To Bo

Worst option for gear online

Reviewed on 2021-05-04T13:55:07

We shopped here a lot in past years but as of late the store became complete trash. Prices are high,the site's flooded with their own brand garbage products, shipping is ridiculously slow, and customer service a complete joke. Another business down the drain, don't get ripped off like we've been and spare yourself the aggravation.
read more
MG

what happened to these guys???

Reviewed on 2021-04-29T00:38:49

what happened to these guys? Gone totally downhill since i first started buying from them. Goods not shipped,shipped late, items missing from shipment ... total disaster. They lost my business forever.
read more
Ruth Kikkert

Don’t waist your time

Reviewed on 2021-04-27T19:09:03

This place used to be awesome in terms of shipping and service, now I never use them.I ordered a pair of shoes and never saw them. I contacted backcountry and they lost the package and are sold out.Waist of time and money. Don’t bother.
read more
Desert Rat

Backcountry Used to Be a Great Outfit

Reviewed on 2021-04-14T15:00:52

This formerly top-notch gear company made it's reputation not only merchandise selection but also on great customer service with friendly,knowledgeable reps and fast, easy returns. Today, it's probably one of the worst in terms customer service out there. Returns are slowly processed if at all and you have to DEMAND the credit be issued even after they've received your return gear. Wait times on calls and chat are ridiculous. Excuses for delays vary depending on who you finally reach. There is clearly something going wrong and it may be ownership (private equity) or new management. STAY AWAY.
read more
Tania Catalan Vega

I was very skeptical after reading all…

Reviewed on 2021-04-06T20:20:20

I was very skeptical after reading all the reviews, but the great offers and discounts made me take my chances and order.I payed for one business day shipping (ordered on a saturday) and got it on tuesday at 1 pm. I got exactly what I wanted.
read more
Chris Williams

Have a habit of sending things UPS…

Reviewed on 2021-03-31T20:09:17

Have a habit of sending things UPS ground even though you pay for 2 day. Has happened to me twice now.Been a loyal customer, but will be shopping with one of their competitors going forward.
read more

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