Review (April 2024)

Use bankrate.com's free tools, expert analysis, and award-winning content to make smarter financial decisions. explore personal finance topics including credit cards, investments, identity protection, autos, retirement, credit reports, and so much more.

477.17M

Estimated Revenue

12.27M

Website Visitors

3.5/5

Trustpilot Score

What do we know about Bankrate?

Estimated Revenue (2020)

$477.17M

Total Employees

200

Founded

1976

Industry

Internet

Location

New York, United States

About

Bankrate: Use Bankrate.com's free tools, expert analysis, and award-winning content to make smarter financial decisions. Explore personal finance topics including credit cards, investments, identity protection, autos, retirement, credit reports, and so much more.

Social Links

Alexa Ranking: 1507

What is Bankrate's Revenue?

Bankrate's estimated revenue for 2023 is $477.17M.

What does Bankrate do?

Founded in 1976, Bankrate is the trusted authority on personal finance and has an extensive track record of helping consumers navigate the pivotal steps of their financial journey. Bankrate offers product comparison tools, calculators, editorial content and more to help savers and spenders reach their goals. Whether you're looking to secure a mortgage, open a savings account or pinpoint the right credit card, you can depend on Bankrate to guide you in the right direction. Bankrate, LLC NMLS #1427381 BR Tech Services, Inc. NMLS #1743443 Nmlsconsumeraccess.org/

What are the monthly traffic metrics for Bankrate?

6/mo Traffic Growth

-11.30%

All Time Traffic Growth

Create Free Account

Monthly Hits

12M

Time on Site

4.1Mins

Bounce Rate

71%

How fast is Bankrate growing?

Bankrate has grown by -5.8% in the last 6 months according to SimilarWeb.

How do people interact with Bankrate?

Last month, Bankrate received 12M visitors who spent an average of 4.1 minutes on the website and visited 2.0 different pages per session. Overall, 71% of people bounce on the first visit.

How do people find Bankrate?

1.7M people (14%) visit Bankrate directly. 10.2M (83%) people search for them in Google. Whereas, 76.9k (1%) discover Bankrate through Facebook, Reddit, and YouTube. 121.6k (1%) visitors come from Bankrate's email newsletters. Finally, 8.5k (0.1%) people come from affiliates and or paid referrals.

Who uses Bankrate?

Bankrate's top market is the United States and they receive 10.8M (88.1%) people.
Then the 2nd is United Kingdom with 198.3k (1.6%).
The 3rd is is Canada with 189.6k (1.5%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Bankrate's ads on Google?

Google Ads

CD Rates From Various Banks - Compare At the Bankrate® Site‎

http://www.bankrate.com/cd.aspx

Get High Yield Rates From Reliable Banks & Choose the One That Suits Your Needs. SAFE & SOUND® · Best place to compare · Since 1976 · Easy-to-use · Current Rates · Easy comparison

Bankrate® - Official Site - The Leader In Finance Research‎

http://www.bankrate.com/?s_kwcid=AL!1325!3!138352232080!b!!g!!+banrate

Savings Rates, Mortgages, Auto Loans and More. Calculators To Plan Your Budget. Free rate information · Best place to compare · Accurate Rate Information · Transparent · Since 1976 Types: Mortgage Rates, Calculators, Personal Loans, CD Rates, Money Market

Top 10 CD Accounts | Bankrate® Official Site | bankrate.com‎

https://www.bankrate.com/landing/cd-rates/

Maximize Your Money With the Help of Bankrate's Expert Opinions and Honest Advice! See Today's Highest CD Rates From Trusted FDIC Insured Banks at Bankrate.com. Transparent.

CD Rates with High Returns | Best Rates for February 2020

https://www.bankrate.com/landing/cd-rates/

Quickly View the Current CD Rates for Free at Bankrate®. Side-by-Side Comparison of Updated Rates to Ensure the Best Return on Your Investment. Easy-to-Use Tools.

Best CD Rates | Best Rates for Mar 17, 2020 | bankrate.com

https://www.bankrate.com/landing/cd-rates/

Welcome to Bankrate, Where You'll Find the Answers to Your Financial Questions and Needs

What do Bankrate's customers say about them?

Review Score

3.5/5

Total Reviews

620

Info

Bankrate
5 Star
55.0%
4 Star
5.0%
3 Star
0.0%
2 Star
5.0%
1 Star
35.0%
Read reviews that mention
Patricia Sepulveda

This must be a joke.

Reviewed on 2021-04-07T17:00:15

The offer i was given is literally a fraction of the amount I was looking into. And the inteterest rate is exorbitantly high.It's a little bit insulting. You should be ashamed yourself and your business practices, you are taking advantage of people that are struggliing. SMH
read more
Thomas Santoro

I find the spectrum of information…

Reviewed on 2021-04-07T13:50:15

I find the spectrum of information provided on your website both informative and practical.The information on student loans has been particularly useful.
read more
Robert Felix

Something new

Reviewed on 2021-04-07T13:35:50

There is always something new that I can learn from. Particular saving for retirement.
customer

Great information!!

Reviewed on 2021-04-07T12:32:50

This site provides good information that is very useful.
Nacho Avila

Very informative & unbiased website.

Reviewed on 2021-04-07T04:26:55

Very informative & unbiased website.
Consumer

60 n and still learning

Reviewed on 2021-04-07T03:42:44

I have learned so much from Bank-rate. From savings, CDs, money market, the difference between one thing to the next,refinancing, what’s going on in the money area. So much I truly can not pin point one area. Thank you.
read more
Michael Rac

Need help whit emergency money

Reviewed on 2021-04-07T02:50:36

Need help whit emergency money
Satish Mudimbi

Best rates and ease of use

Reviewed on 2021-04-07T01:21:33

Provided me with best rates that are available. The search is a breeze and able to complete the formin seconds.
read more

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