Review (April 2024)
Blue apron makes cooking fun and easy. we'll provide you with all the ingredients that you need to make a delicious meal in exactly the right proportions.
300M
Estimated Revenue
1.44M
Website Visitors
4.1/5
Trustpilot Score
What do we know about Blue Apron?
Estimated Revenue (2020)
$300M
Total Employees
1600
Founded
2012
Industry
Food Beverages
Location
New York, United States
About
Blue Apron: Blue Apron makes cooking fun and easy. We'll provide you with all the ingredients that you need to make a delicious meal in exactly the right proportions.
What is Blue Apron's Revenue?
Blue Apron's estimated revenue for 2023 is $300M.
What does Blue Apron do?
Blue Apron was founded in 2012 premised on a simple desire—our founders wanted to cook at home with their families, but they found grocery shopping and menu planning burdensome, time-consuming, and expensive. Our founders hand-packed the first Blue Apron boxes themselves, delivered them to family and friends, and received immediate positive feedback. Since those initial deliveries, we have scaled rapidly, developing our expertise and an ever-more ambitious vision. We are reimagining the way that food is produced, distributed, and consumed, and as a result, building a better food system that benefits consumers, food producers, and the planet. The nature of our business carries with it unique and exciting challenges, and our employees working across our fives offices, take on these complexities to ensure each customer receives the highest quality product every week. Our core product is the cooking experience we help our customers create. Central to these experiences are the original recipes we design and send along with fresh, seasonal ingredients directly to our customers. We also sell wine, which can be paired with our meals, and kitchen tools and staples we use in our test kitchens where we create new recipes. Our customers often cook with us multiple times each week, and they trust us to craft delicious recipes to feed their families and loved ones. We're thrilled to be welcomed into our customers' homes and part of their weekly cooking routine!
What are the monthly traffic metrics for Blueapron?
6/mo Traffic Growth
-21.70%
All Time Traffic Growth
Create Free Account
Monthly Hits
1M
Time on Site
2.5Mins
Pages per Visit
3.0
Bounce Rate
48%
How fast is Blueapron growing?
Blueapron has grown by 14.6% in the last 6 months according to SimilarWeb.
How do people interact with Blueapron?
Last month, Blueapron received 1M visitors who spent an average of 2.5 minutes on the website and visited 3.0 different pages per session. Overall, 48% of people bounce on the first visit.
How do people find Blueapron?
733.9k people (51%) visit Blueapron directly. 525.4k (36%) people search for them in Google. Whereas, 34.6k (2%) discover Blueapron through Facebook, Reddit, and YouTube. 46.7k (3%) visitors come from Blueapron's email newsletters. Finally, 77.1k (5.3%) people come from affiliates and or paid referrals.
Who uses Blueapron?
Blueapron's top market is the United States and they receive 1.4M (94.5%) people.Then the 2nd is Canada with 10.6k (0.7%).The 3rd is is United Kingdom with 8.1k (0.6%).
Traffic Growth (last 6 months)
What are Blueapron's ads on Google?
Google Ads
Blueapron.com | Blue Apron - Get $40 Off | Better Food at A Better Value
https://www.blueapron.com/
Chef-curated recipes using farm-fresh ingredients, sent straight to your door. Weekly Deliveries · No Added Hormones · Farm-Fresh Produce · Number 1 Meal Kit · No Commitment Services: 2-Person Plan, Family Plan, Wine Plan
Blue Apron - 3 Meals Free - Plans from $8.99 per meal
http://try.blueapron.com/non-brand-long/
Start cooking with America's top recipe delivery service! Highlights: Dedicated To Supporting Local Farmers, Award-Winning Mobile App…
BlueApron.com | Blue Apron™ | Get $60 Off Today
https://www.blueapron.com/pages/pricing?cvosrc=search-paid.google.60off-PlanLP-brand&utm_campaign=60off-PlanLP-brand&utm_medium=search-paid&utm_source=google
Fresh Ingredients & Step-By-Step Recipes Delivered To Your Door. Order Today! Skip or Cancel Anytime. Meals Made For The Season. Great Vegetarian Options. New Recipes Every Week. Types: Vegetarian, Pescatarian, Meat-Eaters.
Blue Apron - $30 Off - Incredibly Tasty Meals
http://try.blueapron.com/non-brand-long/?cvosrc=search-paid.google.nb-long&utm_campaign=nb-long&utm_medium=search-paid&utm_source=google
Custom meal plans, curated recipes, fresh produce & free delivery. Try Now! Flexible Plans · Personalized Menus · Inspired Recipes · Farm-Fresh Produce · Locally-Sourced Produce
Blue Apron™ - Get $60 Off | Holiday Limited Time Sale
https://www.blueapron.com/pages/pricing
Fresh Recipes, Designed With Busy Schedules & Flexibility in Mind. Order Today! Delicious Meals That You Can Make Ahead. Try Our New Seasonal Recipes Today. Great Vegetarian Options. Skip or Cancel Anytime. Meals Made For The Season. New Recipes Every Wee
What do Blueapron's customers say about them?
Review Score
4.1/5
Total Reviews
3356
Info
Blue Apron5 Star
5.0%
4 Star
15.0%
3 Star
5.0%
2 Star
10.0%
1 Star
65.0%
Read reviews that mention
Antoinette Foshee
First time ordering
Reviewed on 2021-04-13T17:02:59
First time ordering. Site operations are deceptive. The subtotal shown to you will not reflect upgrades/premiums. The subtotal showed $59.94 minus $20 off promo, totaling $39.94. However, 3 days later $79.94 was the subtotal, and with $20off, $59.94 was deducted from my account. I called and asked why this was not shown correctly on the site as my subtotal when asking for my card info. After going around and around with rep Christina, I canceled my account for a full refund. It's not the pricing, it's the deceptive bait and switch tactics I can't patron.
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Leslie Tinsley
Shady Business Practices!
Reviewed on 2021-04-02T15:40:52
I want to share my experience with anyone who might read this. I have used Blue Apron for meal deliveries a few times over the past several years.I honestly don't remember how long ago it's been since I had active deliveries set up with them. Recently, I re-downloaded the Blue Apron app to my phone, and logged in to the app, to research whether or not Blue Apron offers any Keto friendly meal kits. When the app first opened I recall a pop up stating that my payment information on my account was expired, requesting that I update my payment information. I closed the box, and did not enter updated payment information, as I had no intention of actually signing back up at that time, I was simply doing research. The next thing I know, I am receiving text notifications from UPS that a delivery is being made to me. I then checked my bank account, and sure enough had a charge on my account from Blue Apron dated March 29th. . I have been extremely busy, and had this issue on my 'to do' list. Today, I logged back into my bank account and had yet another charge from Blue Apron, which told me 'I guess you best not waste anymore time dealing with this'. I logged in online, and chatted with a representative who very plainly told me that when you log back into your account, via app or online, it automatically reactivates your account. This is bad business, I don't need to hear any further explanation. Plain and simply, shady, dishonest by omission, business practice. The rep then continued on in telling me that after you deactivate your account, you receive an email, and in the 'fine print' of that email, it is explained that if you log back in to your account, it will automatically reactivate your account. Please see the attached screenshot of my chat with the rep for proof of some of this information. Unfortunately, I failed to screenshot the particular message where she stated that an email is sent at time of deactivation, stating that the fine print specifies that logging back into the account equates reactivation. She actually used the words 'fine print'. When I spoke to the representative over the telephone, I mentioned that I was unsure how they processed a payment to begin with, considering that the credit card information on my Blue Apron account expired almost a year ago. He explained they will always 'try' to process the charge, even if the card is expired, and it's up to my bank as to whether or not they let the charge go through! I use meal delivery services during the fall of each year, because I am overwhelmed with work during that time of year, but I not be using Blue Apron again. After my online chat, I did make a phone call as well, and after much argument, and justification of their business practices, I did receive a full refund.
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Paul
Our family is first time users of your…
Reviewed on 2021-03-24T17:30:59
Our family is first time users of your service, and my daughter had singed up for your "signature for 4" plan.She received a confirmation for this plan, and received our order yesterday to find only the plan she apparently selected is for only two people. I called your customer service department, and was informed that she had selected the plan for two, even though we signed up for the signature for 4 plan. Your site to order is confusing at best, which I expressed to the CS member, he apologized and offered several times, that if we needed meal selection help to contact your team to get the help. My expectation, was that the CS team member would make it right and offer up the extra two meals, since I had expressed how confusing the site was, as a first time user, I did not suggest or argue the point, but felt ,what to do in this situation would be something not needing the explanation. Both my wife and myself immediately decided, about if we were going to continue on with your service, and hopefully that does not need an explanation as well. Thank you.
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Shermane Abbott
If I could give them a 0 I would
Reviewed on 2021-03-24T16:05:39
If I could give them a 0 I would. Blue Apron is supposed to be a home delivery service right???Well after a month of calls and emails my food box was still being stuffed in a mail box. I have a disability and I can’t carry the box 2 flights of stairs. Yes they did give me credit after credit BUT that’s not what I wanted!!!!’ I wanted my home delivery service to be left at my door. Nothing was ever done and Paul the manager gave me the option of canceling or having it delivered to another address!!! Really!! I know absolutely nothing will be done but I had to share my frustration somehow. Blue Apron does NOT CARE about those with DISABILITIES!!!’ Shame on you!!!
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David Rosen
I would have to say I’m surprised we…
Reviewed on 2021-03-20T18:15:56
I would have to say I’m surprised we just got another deliver which was missing one of the Knick knack bags for a recipe.The first time I didn’t discover for a week(when we were ready to prepare the meal). Today we received 2 meals delivered and only 1 had the Knick knack. I figured we’d call Blue Apron for them to rush the Knick knack bag to us. Instead they said they’d credit our account, they don’t send out Knick knack bags separately. How can you be in this type of business and not accommodate this simple request which has likely non-perishables contained in the bag. Now our recipe will likely not taste good as one ingredient isn’t one I would buy and only needs 2 TBSP for it, but is the sauce for the chicken. Not what we expected to hear. They gave us a credit...but we have a meal that we paid for that will be missing a key ingredient. we will use the credit and then cancel and never return. Best of luck Blue Apron. Not a good customer service experience. Buyer beware.
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Margo Ryzy-Ryski
Seriously?!
Reviewed on 2021-03-16T19:45:26
Poor quality ingredients. Ridiculous amount of packaging. Grossly overpriced.
Sarah
Incorrect and rotten ingredients, absurdly poor customer service
Reviewed on 2021-03-13T20:42:27
In 2 of the meals, the veggies were rotten upon arrival. In 2 other meals, there were missing and incorrect ingredients so I couldnt make the meals.Customer service's response after 3 different emails was finally... drumroll... an $8 credit.
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Unsatisfactory
Prefer to give less than 1 star
Reviewed on 2021-03-12T06:16:50
Prefer to give less than 1 star
Consistently poor quality and poor packing to keep food at correcttemperature
Charged my expired card after I advised no more orders
Will not try Blue Apron again and advise others not to waste money
read more
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