Review (April 2024)

Shop makeup and skincare products on bobbi brown cosmetics online. learn bobbi's latest looks, makeup tips and techniques.

47.57M

Estimated Revenue

3.97M

Website Visitors

1.8/5

Trustpilot Score

What do we know about Bobbi Brown Cosmetics?

Estimated Revenue (2020)

$47.57M

Total Employees

1700

Founded

1991

Industry

Cosmetics

About

Bobbi Brown Cosmetics: Shop makeup and skincare products on Bobbi Brown Cosmetics online. Learn Bobbi's latest looks, makeup tips and techniques.

Social Links

Alexa Ranking: 20887

What is Bobbi Brown Cosmetics's Revenue?

Bobbi Brown Cosmetics's estimated revenue for 2023 is $47.57M.

What does Bobbi Brown Cosmetics do?

Bobbi Brown first arrived on the beauty scene in 1991 with the launch of Bobbi Brown Essentials, 10 brown-based lipstick shades created to fill a void in the market of simple, flattering and wearable makeup. Bobbi's unique approach to cosmetics was a long-awaited gift for women who wanted a more natural look, and therefore caught the attention of cosmetics empire of The Estée Lauder Companies, which acquired Bobbi Brown Cosmetics in 1995. Today, Bobbi Brown Cosmetics is a global brand, having expanded beyond lipstick to a full range of color cosmetics and skincare. With a presence in more than 60 countries, Bobbi Brown Cosmetics is coveted by world renowned makeup artists, celebrities and style makers for effortless, natural beauty. Careers at Bobbi Brown At Bobbi Brown there are several different types of job opportunities available. More information about the job opportunities click here. We are an equal opportunity employer.

What are the monthly traffic metrics for Bobbibrowncosmetics?

6/mo Traffic Growth

-14.50%

All Time Traffic Growth

Create Free Account

Monthly Hits

4M

Time on Site

2.1Mins

Bounce Rate

57%

How fast is Bobbibrowncosmetics growing?

Bobbibrowncosmetics has grown by -30.9% in the last 6 months according to SimilarWeb.

How do people interact with Bobbibrowncosmetics?

Last month, Bobbibrowncosmetics received 4M visitors who spent an average of 2.1 minutes on the website and visited 2.0 different pages per session. Overall, 57% of people bounce on the first visit.

How do people find Bobbibrowncosmetics?

1.1M people (27%) visit Bobbibrowncosmetics directly. 1.9M (47%) people search for them in Google. Whereas, 127.6k (3%) discover Bobbibrowncosmetics through Facebook, Reddit, and YouTube. 85.7k (2%) visitors come from Bobbibrowncosmetics's email newsletters. Finally, 742.1k (18.7%) people come from affiliates and or paid referrals.

Who uses Bobbibrowncosmetics?

Bobbibrowncosmetics's top market is the United States and they receive 3.2M (81.2%) people.
Then the 2nd is China with 69.7k (1.8%).
The 3rd is is Taiwan, Province of China with 41.9k (1.1%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What do Bobbibrowncosmetics's customers say about them?

Review Score

1.8/5

Total Reviews

83

Info

Bobbi Brown Cosmetics
5 Star
10.0%
4 Star
0.0%
3 Star
0.0%
2 Star
5.0%
1 Star
85.0%
Read reviews that mention
Huonita

animal cruelty

Reviewed on 2021-05-02T10:03:30

I am absolutely disappointed to know that you are using animal testing and therefore cannot tolerate this unnecessary animal cruelty anymore.I have been buying your products for long time, but as soon as I got to know this, I decided not to use your products and switch to brands that do not do this anymore. There are alternatives to avoid it and so many brands are switching to cruelty-free. If you care at all about poor animals and people in general, you should be more considerate, then maybe more customers will come back.
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Sheila Hayes

Appalling Customer Service

Reviewed on 2021-04-26T12:09:22

Ordered two items one was missing, difficult to get through to customer service but when I did they refused to replace or refund until they conducted an enquiry with their warehouse.They couldn't give me a timescale of how long this would take. I am outraged I expect to get what I pay for? the customer service agent was like speaking to a broken record.
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irish Greek

Great product-HORRIBLE cases

Reviewed on 2021-03-31T18:08:30

Great product-absolutely the WORST cases. I have kept silent for too long. Numerous broken cases,powder palates that fall out and crack into a million pieces, hinges break, lipstick cases crack and don't stay on, eyebrow applicator end covers cracked; all cheap plastic and poorly constructed! Mind you....my cosmetics stay in a drawer, not in my purse, not dropped. I have cases from competitors that are much older and are still in one piece. I can't be the only one with this problem. Your cases should be equal to the quality and price of the product, not inferior to increase your profit margin. BB, please fix this issue. I have pictures if you would like to see them.
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HWG

Great products and service

Reviewed on 2021-03-17T14:19:51

My order was shipped and delivered sooner than the posted timeframe. The eye shadows I purchased work very well together and apply easily,lasting a long time with no fading or creasing. I also received loyalty points for my purchase. I would definitely purchase from Bobbi Brown directly again!
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Abby Abaz

They had a promotion of buy a vitamin…

Reviewed on 2021-03-08T03:56:51

They had a promotion of buy a vitamin base cream and get a free foundation. After I placed my order,they told me the free foundation is out of stock, but they are still selling on their site. I asked the customer service when are they gonna ship the free foundation, they told me it is out of stock for the color I want. So I have to choice a color that does not fit, because they won't provide any refund since it's a gift and it's free. However I brought the cream because of this free foundation, sobat the end I get a foundation that is not even my color. If you don't have the product that is in stock, do not take my order. This is the most terrible online shopping experiences I had.
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Poppy

This is the worst website ordering…

Reviewed on 2021-02-22T12:15:59

This is the worst website ordering system Ive ever used. You add stuff to basket, add ofer code,then says invalid but not why, so go to virtual help who say you have to have an online account. set up online account then add things to basket and there is no where to submit order, just says home delivery and nowwhere to hit order. Added my home address into profile, still nothing, so painful
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Sarah Merrin-Weeks

It was very easy to return my item

Reviewed on 2021-02-01T21:50:42

I purchased a foundation online in November, using the virtual helper to suggest the correct shade.Unfortunately the shade was a little too pale. In January I ordered a shade darker and it was spot on. I chatted with Bobbi Brown customer service online and they were happy for me to return the original foundation for a refund, even though a few months had passed (although I had only used the product that one time) and have sent me a return label for free.
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Jo Miller

No order after 7 weeks

Reviewed on 2021-01-12T08:59:54

No order after 7 weeks. Replacement not shipped - as shown by tracking. No explanation.Had to go onto social media just to get a response. Very poor customer service, which saddens me as I have spent thousands of pounds with them over the years. AVOID.
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