Review (April 2024)

3.2B

Estimated Revenue

18.32M

Website Visitors

2.1/5

Trustpilot Score

What do we know about Carters Inc.?

Estimated Revenue (2020)

$3.2B

Total Employees

6400

Founded

1865

Industry

Apparel Fashion

Location

Atlanta, United States

About

Carters Inc.: Shop for baby clothing, baby necessities and essentials at Carters.com, the most trusted name in baby, kids, and toddler clothing. Shop our selection of cute baby & kids clothing.

Social Links

Alexa Ranking: 10521

What is Carters Inc.'s Revenue?

Carters Inc.'s estimated revenue for 2023 is $3.2B.

What does Carters Inc. do?

Carter's, Inc. is the largest branded marketer in the United States and Canada of apparel and related products exclusively for babies and young children. The Company owns the Carter's and OshKosh B'gosh brands, two of the most recognized brands in the marketplace. These brands are sold in leading department stores, national chains, and specialty retailers domestically and internationally. They are also sold through nearly 1,000 Company-operated stores in the United States and Canada and on-line at www.carters.com, www.oshkosh.com, and www.cartersoshkosh.ca. The Company's Just One You, Precious Firsts, and Genuine Kids brands are available at Target, its Child of Mine brand is available at Walmart, and its Simple Joys brand is available on Amazon.com. The Company also owns Skip Hop, a global lifestyle brand for families with young children. Carter's is headquartered in Atlanta, Georgia. If you dream of working with innovative colleagues who support and inspire you, Count on Carter's.

What are the monthly traffic metrics for Carters?

6/mo Traffic Growth

-9.10%

All Time Traffic Growth

Create Free Account

Monthly Hits

18M

Time on Site

10.2Mins

Bounce Rate

44%

How fast is Carters growing?

Carters has grown by 21.3% in the last 6 months according to SimilarWeb.

How do people interact with Carters?

Last month, Carters received 18M visitors who spent an average of 10.2 minutes on the website and visited 5.0 different pages per session. Overall, 44% of people bounce on the first visit.

How do people find Carters?

7.5M people (41%) visit Carters directly. 6.1M (34%) people search for them in Google. Whereas, 814.9k (4%) discover Carters through Facebook, Reddit, and YouTube. 1.2M (6%) visitors come from Carters's email newsletters. Finally, 1.8M (10.0%) people come from affiliates and or paid referrals.

Who uses Carters?

Carters's top market is the United States and they receive 16M (87.2%) people.
Then the 2nd is Ecuador with 258.5k (1.4%).
The 3rd is is Brazil with 178.4k (1.0%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Carters's ads on Google?

Google Ads

Carters.com | Carter's® Official Site | Baby & Kids Clothing‎

https://www.carters.com/

Shop Our Baby & Kids Clothing. Check Out Fresh New Styles this Season. Preemie - Kid Sizes. Free In-Store Pickup. Earn Rewards. Styles: Outerwear, Pajamas, Bodysuits, Sweaters & Layering. 57-31 Myrtle Ave, Ridgewood, NY‎ - ‎Open today · 11:00 AM – 6:00 PM

Carters.com | Carter's® Official Site | Baby & Kid's Clothing Store‎

https://www.carters.com/

Shop Our Baby & Kid's Clothing. Check Out Fresh New Styles This Season. Carter’s® Credit Card. Earn Rewards. Free Shipping to Store. Preemie - Kid Sizes. Styles: Outerwear, Pajamas, Bodysuits, Sweaters & Layering.

Carters.com | Carter's® Official Site | Baby & Kids Clothing‎

http://www.carters.com/home?id=carters

Shop Our Baby & Kids Clothing. Check Out Fresh New Styles this Season Styles: Outerwear, Pajamas, Bodysuits, Sweaters & Layering 57-31 Myrtle Ave, Ridgewood, NY‎ - ‎Closed now · Hours Sunday 11:00 AM – 6:00 PM Monday 10:00 AM – 8:00 PM Tuesday 10:00 AM –

Carters.com - Carter's® Official Site - Baby & Kid's Clothing Store

https://www.carters.com/

Shop Our Baby & Kid's Clothing. Check Out Fresh New Styles This Season. Earn Rewards.

Carter's® Official Site | Baby & Kid's Clothes | Free Shipping on $35+‎

https://www.carters.com/baby-clothes

Save 25% When You Open a Carter's® Credit Card! Shop Online or In-Store Today. Preemie - Kid Sizes. Earn Rewards. Free Shipping to Store. Styles: Outerwear, Pajamas, Bodysuits, Sweaters & Layering.

What do Carters's customers say about them?

Review Score

2.1/5

Total Reviews

49

Info

Carter's
5 Star
15.0%
4 Star
10.0%
3 Star
5.0%
2 Star
0.0%
1 Star
70.0%
Read reviews that mention
Kevin Caplan

Terrible customer service

Reviewed on 2021-05-02T12:38:35

Terrible customer service. You might as well be talking to a robot. The "Supervisors" are no better.Avoid.
read more
Steve Sherman

HORRIBLE COMPANY, TERRIBLE COMENITY BANK SUCKS!

Reviewed on 2021-04-23T15:10:58

Thinking about getting a credit card for carters? PLEASE stop right where you are and go somewhere else.They use Comenity bank. no big deal, right? the only way to pay is by mail, or in the store. We have made 2 payments over the last 2 months, through a routing/account number of our bank account. both payments were deducted out of our account. Then out of nowhere, the payment was returned, and magically, i am charged a "return" fee. Only problem is that there was ample funds to ccover the low payment. Called my bank. The payment was returned by carters, and upon speaking with carters "customer service" dept, (after wasting 45 minutes of wait time, the employee offered no explaination,and of course no reversal of the $37 return fee. Carters/Comenity bank are not good companies, and do not value you, your business, NOTHING!!! GO ELSEWHERE, CARTERS IS HORRIBLE!
read more
Pamela Ollis

Literally just got the clothes in the…

Reviewed on 2021-04-14T04:08:13

Literally just got the clothes in the mail today. Washed them 1 time and they look like they have been washed 1,000 times.I am highly disappointed and I will no longer be looking to buy their clothing. $317 dollars for clothes that fall apart.
read more
Brittany Miller

In 2008 with my 1st baby the clothing…

Reviewed on 2021-03-20T02:14:41

In 2008 with my 1st baby the clothing was amazing! The durable fabric,stitching, embroidery, details,everything was great! I had my next baby in 2010 the quality was a bit cheaper. Fast forward to 2021 and it’s garbage! It’s so obvious all the corners that have been cut to raise the prices and lower the quality. Terrible clothing, cute fabric is how they survive but seriously what a waste from what used to be a great company!!!
read more
Debbie Nichols

I made an order it was good went…

Reviewed on 2021-03-18T01:47:45

I made an order it was good went through and I received the clothing. I am so disappointed with the shorts I ordered.The elastics are no good in the top. They are a little big but if the elastic was good he could keep them up. Shameful!!! I placed another order for knit shorts. It never went through, I had to call customer service. She said it did not go through and I would have to ordered again. I said forget it. NO
read more
Avi Rubinstein

Got baby body suit from Carter's

Reviewed on 2021-03-17T20:04:13

Got baby body suit from Carter's. Got the wrong size. The company is just a delivery company with no responsibility or customer service.Did not get response at all- just stuck with the product- try to avoid them!
read more
Stacey

Baby clothes do not last more than 5-6 washes

Reviewed on 2021-02-01T07:45:44

I love Carter's!!! The quality of the shirts and pants is really good. Especially the design,always colorful and "catchy". The fabric of all clothes is comfortable and soft. But, at the same time, baby clothes do not last more than 5-6 washes, which is very important, since with a very active baby you have to do laundry almost every single day. That's why I give it 3 stars. I wish someday Carter's would choose the more durable fabric for their clothes
read more
Morgan Teters

DO NOT ORDER FROM HERE

Reviewed on 2021-01-22T19:32:41

DO NOT ORDER FROM HERE

Starbucks

More than just great coffee. explore the menu, sign up for starbucks® rewards, manage your gift card and more.... More

Category

Food and Drink

Monthly Traffic

17.01M

37.92%

Ad Spend

$147.6k

Jd

京东全球版-专业的综合网上购物商城，为您提供正品低价的购物选择、优质便捷的服务体验。商品来自全球数十万品牌商家，囊括家电、手机、计算机、服装、居家、母婴、美妆、个护、食品等丰富品类，满足各种购物需求。支持香港自提、京东集运和国际卡支付，现时已覆盖香港、澳门、台湾、新加坡、马来西亚、美国、加拿大、澳大利亚、新西兰和日本等海外200多个国家和地区。... More

Category

E-commerce and Shopping

Monthly Traffic

194.83M

5.17%

Ad Spend

$226.97k

Shipbob

Ecommerce fulfillment for online stores. shipbob empowers businesses to offer 2-day shipping and manage inventory, orders, and shipments.... More

Category

Business and Consumer Services

Monthly Traffic

396.93k

118.76%

Ad Spend

$30.72k