Chef Review (2021)

Automation for all of your technology. overcome the complexity and rapidly ship your infrastructure and apps anywhere with automation.

How is Chef getting 2M yearly visitors and annually spends $3k on Google ads?

Keep reading our in-depth review of Chef.

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What do we know about Chef Software?

Estimated Revenue (2020)

$70M

Total Funding

$105M

Total Employees

170

Founded

2008

Industry

Information Technology And Services

Last Funding Date

Series E Sep 2015

Location

Seattle, United States

About

Chef Software: Automation for all of your technology. Overcome the complexity and rapidly ship your infrastructure and apps anywhere with automation.

Social Links

Alexa Ranking: 237972

What is Chef Software's Revenue?

Chef Software's estimated revenue for 2020 is $70M.

What does Chef Software do?

Chef is the leader in Continuous Automation software, and one of the founders of the DevOps movement. Chef works with more than a thousand of the most innovative companies around the world to deliver their vision of digital transformation, providing the practices and platform to deliver software at speed. Chef Automate is Chef's Continuous Automation Platform which is powered by an awesome community and open source software engines: Chef for infrastructure, Habitat for applications, and InSpec for compliance. For more visit http://www.chef.io

What are the monthly traffic metrics for Chef?

Traffic Growth

-10.20%

Monthly Hits

171k

Time on Site

4.1Mins

Pages per Visit

3.0

Bounce Rate

48%

How fast is Chef growing?

Chef has grown by -10.2% in the last 6 months according to SimilarWeb.

How do people interact with Chef?

Last month, Chef received 171k visitors who spent an average of 4.1 minutes on the website and visited 3.0 different pages per session. Overall, 48% of people bounce on the first visit.

How do people find Chef?

44.7k people (26%) visit Chef directly. 113.3k (66%) people search for them in Google. Whereas, 1.9k (1%) discover Chef through Facebook, Reddit, and YouTube. 1.2k (1%) visitors come from Chef's email newsletters. Finally, 14.3 (0.0%) people come from affiliates and or paid referrals.

Who uses Chef?

Chef's top market is the United States and they receive 69.5k (40.6%) people.
Then the 2nd is India with 19.1k (11.2%).
The 3rd is is Viet Nam with 7k (4.1%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

What are Chef's monthly US traffic stats for Google paid and organic traffic?

Organic Clicks

106k

-44.7%

Paid Clicks

149

-91.1%

Google Ad Spend

$272

Keywords Ranked

926

Average CPC

$1.8

How much organic traffic does Chef get from google search?

Chef gets 106k in organic visits which has changed by -44.7% in the last year.

How much traffic does Chef get from paid Google ads?

Chef gets 149 visitors in paid traffic from Google which has changed by -91.1% in the last year.

How much does Chef spend on Google Ads?

Last month they spent $272 on Google search ads and annually we estimate Chef spends $3k.

What keywords does Chef rank for?

Chef ranks organically for 926 keywords, including devops white paper, devops report, compliance audit checklist and more.

What technologies does Chef use?

What technologies does Chef use for its website?

Chef uses Gatsby, Google Tag Manager, Netlify, React, webpack and more in their tech stack.

Gatsby

Google Tag Manager

Netlify

React

webpack

What are Chef's top ads on Google?

Insights To DevOps Compliance - The Full Gartner Report

http://chef.io/

A Gartner report: 3 Steps to Ensure Compliance and Audit Success With DevOps. Frictionless App Delivery. Trust Through Code. Win In The Digital Future. Continuous Automation. Effortless Infrastructure

Insights To DevOps Compliance | The Full Gartner Report

http://chef.io/

A Gartner report: 3 Steps to Ensure Compliance and Audit Success With DevOps. Effortless Infrastructure. Frictionless App Delivery. Win In The Digital Future. Continuous Compliance. Trust Through Code

Guide To The DevOps Lifestyle - Download "Embrace DevOps"

http://chef.io/

Scale DevOps by building a coded enterprise. Learn how in this free guide. Discover how DevOps and Lean principles complement each other. Trust Through Code. Continuous Automation. Frictionless App De

Guide To The DevOps Lifestyle | Download "Embrace DevOps"

http://chef.io/

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What Is DevOps? | Find Out In This Free Guide

http://chef.io/

log in to see all results

How can you contact decision makers at chef.io?

What are the Facebook ads of Chef?

How much does Chef spend on Facebook ads?

We estimate Chef spends $1.5k per month and $18.5k annually on Facebook ads.

What's Chef facebook ads library link?

What age group does Chef target?

Chef is currently targetting ages 25, 27, 28, 29, 42, 43, 47, 54, 59 and more.

When was the most recent ad campaign by Chef

Chef ran a facebook campaign on Jan 12th 2021

What type of creative does Chef use for their faceboom campaigns?

Video and Image Creatives.

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Who are Chef's competitors?

Who are Chef's competitors?

Chef's competitors include puppet.com, ansible.com, opscode.com, foodcritic.io, berkshelf.com, puppet.com, bmc.com, ciandt.com, hgsdigital.com, moralesgroup.net and more.

NameTrafficBudget
1,012,281
$65,401
373,319
$2,433
250,921
$379
21,154
$0
3,336
$14,528
51
$0
29
$0
21
$0
5
$0

What are Chef's most popular pages?

TitleTrafficKeyword CountTop Keyword
Rakuten | Chef
https://www.chef.io/customers/rakuten
1,900
1rakuten
Embrace digital transformation with DevOps and Chef | Chef
https://www.chef.io/solutions/devops
1,505
17devops
Chef and Puppet | Chef
https://www.chef.io/puppet
898
50chef puppet
Chef: Enabling the Coded Enterprise through Infrastructure ...
https://www.chef.io/
762
102what is chef
knife bootstrap - Chef Documentation
https://docs.chef.io/workstation/knife_bootstrap/
521
22bootstrap
521
7azure portal