Review (March 2024)

Duolingo is the world's most popular way to learn a language. it's 100% free, fun and science-based. practice online on duolingo.com or on the apps!

90M

Estimated Revenue

72.37M

Website Visitors

2.4/5

Trustpilot Score

What do we know about Duolingo?

Estimated Revenue (2020)

$90M

Total Funding

$183.3M

Total Employees

810

Founded

2011

Industry

Internet

Last Funding Date

Venture (Round not Specified) Dec 2020

Location

Pittsburgh, United States

About

Duolingo: Duolingo is the world's most popular way to learn a language. It's 100% free, fun and science-based. Practice online on duolingo.com or on the apps!

Social Links

Alexa Ranking: 524

What is Duolingo's Revenue?

Duolingo's estimated revenue for 2023 is $90M.

What does Duolingo do?

Duolingo is the world's most popular way to learn a language. Our mission is to develop the best education in the world and make it universally available. Founded in 2011 by Luis von Ahn and Severin Hacker, the company is valued at $2.4B. It is the most downloaded education app in the history of the App Store and in 2019 became the top-grossing education app worldwide. The app has been awarded Apple's iPhone App of the Year and Android's Best of the Best. Learning a new language used to be expensive; we believe it should be free. Over 1.2 billion people are learning a second language and most of them are learning English to improve their lives. Learning a new language is hard; we believe it can be fun. We use bite-sized lessons that feel like playing a game to keep our learners motivated. With over 500 million learners we have unprecedented data insights on how people learn. Our teams of language learning scientists, machine learning engineers, and AI experts use this data to constantly improve our effectiveness. We're building a future in which the highest-quality education is accessible to all. Duolingo has raised US $138 million from investors including Union Square Ventures, Capital G (formerly Google Capital), NewView Capital, Kleiner Perkins Caufield & Byers, Drive Capital, Ashton Kutcher and Tim Ferriss. Duolingo has been named to: Forbes' "Next Billion Dollar Startups" (2019), CNBC's Disruptor 50 (2018, 2019), Fortune's "Change the World" list (2019), TIME Magazine's Genius Companies (2018), Fast Company's "Most Innovative Companies" (2017, 2018, 2020), Inc.'s "Best Places to Work" (2018), Entrepreneur's "Top Company Cultures" (2018). For New Grads and Interns: http://university.duolingo.com

What are the monthly traffic metrics for Duolingo?

6/mo Traffic Growth

-9.60%

All Time Traffic Growth

Create Free Account

Monthly Hits

72M

Time on Site

12.2Mins

Bounce Rate

32%

How fast is Duolingo growing?

Duolingo has grown by 3.5% in the last 6 months according to SimilarWeb.

How do people interact with Duolingo?

Last month, Duolingo received 72M visitors who spent an average of 12.2 minutes on the website and visited 6.0 different pages per session. Overall, 32% of people bounce on the first visit.

How do people find Duolingo?

58.4M people (81%) visit Duolingo directly. 10.4M (14%) people search for them in Google. Whereas, 1.4M (2%) discover Duolingo through Facebook, Reddit, and YouTube. 1.7M (2%) visitors come from Duolingo's email newsletters. Finally, 30.2k (0.0%) people come from affiliates and or paid referrals.

Who uses Duolingo?

Duolingo's top market is the United States and they receive 17.7M (24.4%) people.
Then the 2nd is Brazil with 5.1M (7.1%).
The 3rd is is United Kingdom with 3.5M (4.8%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Duolingo's ads on Google?

Google Ads

Duolingo English Test - Unlimited Sample Questions

https://englishtest.duolingo.com/applicants

Unlimited score sharing. Includes a video interview to help you stand out from the crowd. No appointments, no test centers. Finish in under 1 hour and get results in only 2 days. Get a free practice test. 20+ languages offered.

Duolingo English Test - Online Proficiency Exam

https://englishtest.duolingo.com/applicants

Unlimited score sharing. Includes a video interview to help you stand out from the crowd. No appointments, no test centers. Finish in under 1 hour and get results in only 2 days. 20+ languages offered. Get a free practice test.

Duolingo English Test - Online Proficiency Exam

https://englishtest.duolingo.com/applicants

Unlimited score sharing. Includes a video interview to help you stand out from the crowd. No appointments, no test centers. Finish in under 1 hour and get results in only 2 days. 20+ languages offered. Get a free practice test.

Duolingo English Test - Online Proficiency Exam

https://englishtest.duolingo.com/applicants

Unlimited score sharing. Includes a video interview to help you stand out from the crowd. No appointments, no test centers. Finish in under 1 hour and get results in only 2 days. 20+ languages offered. Get a free practice test.

Duolingo English Test - Online Proficiency Exam

https://englishtest.duolingo.com/applicants

Unlimited score sharing. Includes a video interview to help you stand out from the crowd. No appointments, no test centers. Finish in under 1 hour and get results in only 2 days. 20+ languages offered. Get a free practice test.

What do Duolingo's customers say about them?

Review Score

2.4/5

Total Reviews

523

Info

Duolingo
5 Star
10.0%
4 Star
20.0%
3 Star
10.0%
2 Star
10.0%
1 Star
50.0%
Read reviews that mention
brodweil

Not accepting spoken responses

Reviewed on 2021-04-05T16:44:17

I really like Duolingo, but it is so frustrating when the site won't accept spoken phrases and sentences,even though they are said correctly time after time. And, when I click on "My answer should be accepted" it just takes me onto a loop that I can't move forward from. Very frustrating. It has happened several times. Any hints?
read more
Alice Gledhill

Language learning made fun!

Reviewed on 2021-04-02T23:08:41

A good product that makes language learning fun! Even the free version is quite extensive,though you won’t be able to become fluent just by using the app. It’s a good tool to learn words and basic grammar/structure rules. I recommend joining Duolingo’s events to engage with other learners! Unfortunately there are some tech issues with the app, one of which prevents me from progressing in certain speaking exercises, and that’s very frustrating.
read more
customerChris . B

Wanted to learn Welsh

Reviewed on 2021-04-02T13:45:52

Wanted to learn a bit of ‘holiday ‘ Welsh so that I could greet people and ask for food / drinks etc in a cafe .So started -was ok for a few lessons then when I moved on was treated to the opportunity to learn how to say ‘ I like peas’ ‘I like eating peas and sausages’ ‘ I am not drinking water’ . I fail to understand how these type of phrases will ever be relevant . A couple of years ago I started a course in Spanish and everything I was taught was relevant to speaking Spanish in Spain or anywhere in the Spanish speaking world. Even at school ,where I learnt both German and French the conversations and phrases taught had some sort of use unlike this load of drivel ,which if I spoke out loud in Wales would end up with those around me asking if I was unhinged - after all when in a normal conversation would anyone express a liking for peas , sausages or leeks! And I think it would be fairly obvious if you’re not drinking water - you don’t need to tell people . This is just junk !!
read more
yissele⁷⟭⟬

it's really useful when you want to get down the basics…

Reviewed on 2021-04-01T17:24:46

it's really useful when you want to get down the basics of a language. it's really easy and fun butremember that it's not perfect.
read more
Iman Khodaei

What's with all the negitivity?

Reviewed on 2021-04-01T09:10:53

I love using duolingo, I know a lot of French I wouldn't have known otherwise, thanks for developingthis great tool for learning languages.
read more
Ellie Mcleod

Really helpful

Reviewed on 2021-03-31T18:07:15

really helpful for learning the basics of a language, has decent representation in lessons (lgbt+ and poc),and teaches endangered languages. My only complaint is on the app version there are hearts so if you get 5 answers wrong it can really halt the learning, so I recommend using the website version :)
read more
Mr Andrew Wray

Although a handy practice tool to use…

Reviewed on 2021-03-30T17:42:34

Although a handy practice tool to use between my formal Portuguese lessons, I am learning European Portuguese but the app is Brazilian Portuguese,and I get marked wrong for giving correct Portuguese answers. The app’s translations into English are often poor, and not at all idiomatic. I use the free app and I don’t like being forced to watch adverts to be able to progress. I also dislike the “hearts” system. The whole thing appears to be designed to push the user into subscribing for the paid Plus version.
read more
Rich

NOT APPROPRIATE FOR YOUNG…

Reviewed on 2021-03-29T19:04:18

NOT APPROPRIATE FOR YOUNG CHILDREN-Caution to parents, there is gay and lesbian content not appropriate for young children on Duolingo.Also the blogs are not monitored and your children may be exposed to inappropriate content from other users.
read more

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