Review (April 2024)

Find your fit with fitbit's family of fitness products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.

1.3B

Estimated Revenue

25.61M

Website Visitors

1.4/5

Trustpilot Score

What do we know about Fitbit (now part of Google)?

Estimated Revenue (2020)

$1.3B

Total Employees

1200

Founded

2007

Industry

Health Wellness And Fitness

Location

San Francisco, United States

About

Fitbit (now part of Google): Find your fit with Fitbit's family of fitness products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.

Social Links

Alexa Ranking: 3246

What is Fitbit (now part of Google)'s Revenue?

Fitbit (now part of Google)'s estimated revenue for 2023 is $1.3B.

What does Fitbit (now part of Google) do?

At Fitbit, we created an entire industry around wearable technology with software and services to help people transform their lives for the better, from the smallest milestones to the biggest changes. 10k steps started out as a magic number and became an anthem for setting goals—but today, we take the Fitbit community well beyond it. Our global teams are on the cutting edge of trackers, smartwatches and software that make your health and fitness journey worth celebrating. This is a place where innovation is in our DNA, and motivation is the foundation of all we do. Because we know that it's all connected when it comes to your health—it's the sleep you need, the nutritious food you eat, the mindful moments in between and so much more. Join us as we make the world a healthier place.

What are the monthly traffic metrics for Fitbit?

6/mo Traffic Growth

-16.40%

All Time Traffic Growth

Create Free Account

Monthly Hits

26M

Time on Site

3.3Mins

Bounce Rate

47%

How fast is Fitbit growing?

Fitbit has grown by 28.5% in the last 6 months according to SimilarWeb.

How do people interact with Fitbit?

Last month, Fitbit received 26M visitors who spent an average of 3.3 minutes on the website and visited 3.0 different pages per session. Overall, 47% of people bounce on the first visit.

How do people find Fitbit?

13.7M people (54%) visit Fitbit directly. 9.8M (38%) people search for them in Google. Whereas, 441.2k (2%) discover Fitbit through Facebook, Reddit, and YouTube. 1.2M (5%) visitors come from Fitbit's email newsletters. Finally, 194.3k (0.8%) people come from affiliates and or paid referrals.

Who uses Fitbit?

Fitbit's top market is the United States and they receive 15.3M (59.6%) people.
Then the 2nd is United Kingdom with 1.8M (6.9%).
The 3rd is is Canada with 1.6M (6.2%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Fitbit's ads on Google?

Google Ads

Fitbit.com | Official Fitbit Site | Trackers, Smartwatches, & More‎

https://www.fitbit.com/

Reach Your Goals & Track Activity With Personalized Health & Fitness Insights. Trackers & Watches. Reminders to Move. Free Shipping Orders $50+ Wireless Syncing. Accessories Available. Track Your Progress. All-Day Activity Tracking. Types: Activity Tracke

Fitbit.com - Official Fitbit Site

https://www.fitbit.com/

Official Fitbit Site | Trackers, Smartwatches, & More | fitbit.com‎

https://www.fitbit.com/

Reach Your Health & Fitness Goals. Know Your Body Better With Fitbit. Free Shipping Orders $50+ Wireless. Guaranteed Warranty. Advanced Sleep Tracking. Track Your Progress. Trackers & Watches. Multi-Day Battery. Types: Activity Trackers, Heart Rate Tracke

Official Fitbit Site - The Start Of Something Bigger

https://www.fitbit.com/global/us/home

When You Change Your Health And Fitness, You Change Your Life. Learn More About Your Sleep, Stress, & Activity & See How It All Fits Together With Fitbit. Wireless. Multi-Day Battery. Advanced Sleep Tracking. Track Your Progress. Free Shipping Orders $50+.

Official Fitbit® Site | Experience Fitbit® Today | fitbit.com‎

https://www.fitbit.com/

Reach Your Health & Fitness Goals by Tracking Activity, Exercise, Sleep & Weight. Free Shipping Orders $50+ Track Your Progress. Trackers & Watches. Wireless. Types: Activity Trackers, Heart Rate Trackers, Smart Scales, Fitness Watches, Smartwatches. Char

What do Fitbit's customers say about them?

Review Score

1.4/5

Total Reviews

3428

Info

Fitbit
5 Star
10.0%
4 Star
0.0%
3 Star
5.0%
2 Star
0.0%
1 Star
85.0%
Read reviews that mention
Denis

Poor quality tech give it a miss

Reviewed on 2021-05-18T12:59:32

Poor quality tech give it a miss , and customer service even worse
Paul Murray

The worst company ever

Reviewed on 2021-05-17T16:32:06

The worst company ever, DO NOT TOUCH THEIR PRODUCTS!! My wife bought Versa in June 18, from Amazon,started to fail after 9 mthd so in July 19 Fitbit reluctantly agreed to replace. It has now failed again and cant be repaired according to there useless Customer Services. Refusing to replace claiming we are no longer in EU so warranty is 1yr not 2yr. Trading Standards Office confirms warranties and guarantees are not affected just because we have left despite what FB say on their website.. FitBit just make up further excuses, will give discount to buy another piece of their crap but nothing else. STAY WELL CLEAR, just look at all the negative reviews wish we had looked at them first. Now owned by Google, who did the due dilligence for them I wonder!!!!! They are a total disgrace.
read more
Christophe Lagorio

Fitbit ionic

Reviewed on 2021-05-15T15:05:43

Fitbit ionic. Second time in the space of 18 months that it dies on. Clearly there is an issue with this particular model.However, Fitbit will only give me a replacement, or a 50% discount towards another model. The watch cost me £220 however they won't even refund the amount as a gift voucher to allow me to choose another model. Customer service live chat really unhelpful and like speaking to a robot.
read more
Hannah

Horrible experience

Reviewed on 2021-05-15T13:27:36

Horrible experience. Customer service is a disgrace. Fitbit strap became defective almost immediately - contacted customer services on day 5 who agreed to replace it.Returned it in original box with all of the spare bands that came with it. Replacement came with only 1 band. Queried with customer services who refuse to acknowledge that it was returned with the extra bands and insist it only came with the rosewood one which is an out and out lie. Wish I’d read the reviews first and gone with a better company
read more
Neil Brewster

Garbage

Reviewed on 2021-05-15T11:59:43

Absolute garbage inaccurate clocks up steps while driving heart rate freezes regularly have to takeit off and shake it now after having new phone I can't get back into the app ..keeps saying server down ....in the bin for Fitbit
read more
Michael Chapman-Johns

Not the best customer service

Reviewed on 2021-05-15T08:44:28

Was a great watch and service, until it broke and a replacement was ordered. It's taking forever toarrive.
read more
Geejay Schneeweiss

Choose any wearable company other than FITBIT

Reviewed on 2021-05-15T00:26:21

I stupidly purchased a Sense as it seemed to do most of what I was after. It worked for a while,then stopped syncing. I was able to restore its Bluetooth connection and lost no data. Then a few weeks later same thing happened again and I could not reconnect it. Eventually with the lousy support that Fitbit provides I had to do a factory reset and lost all my data. I should have learnt my lesson from years ago with a Fitbit flex another piece of crap. Fitbit is a disreputable organisation whom refuses to offer a full replacement under warranty. It is simply customers bad luck if their device stops working and you have then done your dough. You can try raising a complaint with the authorities but they are weak and allow crooked companies such as Fitbit to get away with their crooked and incompetent behaviour.
read more
Maria

Total waste of money

Reviewed on 2021-05-14T18:41:55

Total waste of money. I bought 2 (stupidly upgraded), the first lasted just over a year and the second,again, broke 2 weeks before warranty expired. They sent me a new one, and that broke just after the warranty ended! Utter rubbish, made cheaply in China! Never again. Don't waste your money.
read more

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