Review (March 2024)
Eat thoughtfully, live joyfully. join our food community, browse recipes, shop for kitchen, cooking, and home products, enter our contests, and get advice from our hotline.
30M
Estimated Revenue
10.33M
Website Visitors
2.2/5
Trustpilot Score
What do we know about Food52?
Estimated Revenue (2020)
$30M
Total Funding
$96.25M
Total Employees
170
Founded
2009
Industry
Online Media
Last Funding Date
Series C Oct 2019
Location
New York, United States
About
Food52: Eat thoughtfully, live joyfully. Join our food community, browse recipes, shop for kitchen, cooking, and home products, enter our contests, and get advice from our hotline.
What is Food52's Revenue?
Food52's estimated revenue for 2023 is $30M.
What does Food52 do?
Food52 is a leading innovator in the food, cooking, and home space with a monthly reach of more than 24 million people. We believe that the kitchen is the heart of the home, and food is the center of a well-lived life. Food52 has been named one of the most innovative companies in the world, one of the fastest-growing companies in America and New York City, and one of the hottest food voices on the internet. We've garnered widespread media attention for our unique content-commerce-community model and our best-in-class kitchen and home products, from The New York Times, the TODAY Show, The Wall Street Journal, Bon Appétit, and NPR, just to name a few. Our team has been recognized for their leadership and industry-changing innovation by Fast Company, Digiday, and Folio:, among others. Food52 inspires people to eat thoughtfully and live joyfully by discovering great recipes, stories, and ideas for our community of cooks and home enthusiasts, and by curating the best tools, tableware and home goods. From the beginning, co-founders Amanda Hesser and Merrill Stubbs have disrupted the status quo, building a 360-degree hub combining content, commerce, and community. We recently launched Five Two, our first-ever direct-to-consumer line of products for kitchen, home and life created exclusively with the Food52 community. With Five Two, Food52 is on a mission to reimagine every room in the house — and remake everything in it. www.food52.com @food52
What are the monthly traffic metrics for Food52?
6/mo Traffic Growth
6.40%
All Time Traffic Growth
Create Free Account
Monthly Hits
10M
Time on Site
1.4Mins
Pages per Visit
1.0
Bounce Rate
77%
How fast is Food52 growing?
Food52 has grown by 21.7% in the last 6 months according to SimilarWeb.
How do people interact with Food52?
Last month, Food52 received 10M visitors who spent an average of 1.4 minutes on the website and visited 1.0 different pages per session. Overall, 77% of people bounce on the first visit.
How do people find Food52?
2.8M people (27%) visit Food52 directly. 6.2M (60%) people search for them in Google. Whereas, 532.9k (5%) discover Food52 through Facebook, Reddit, and YouTube. 176.4k (2%) visitors come from Food52's email newsletters. Finally, 162.5k (1.6%) people come from affiliates and or paid referrals.
Who uses Food52?
Food52's top market is the United States and they receive 8.1M (78.5%) people.Then the 2nd is Canada with 613.1k (5.9%).The 3rd is is United Kingdom with 303k (2.9%).
Traffic Growth (last 6 months)
What are Food52's ads on Google?
Google Ads
Food52 - Community & Shop | Bread Box
https://food52.com/shop/kitchen
One-of-a-kind kitchen tools and appliances that help you eat thoughtfully & live joyfully. Elevate your cooking and kitchen experiences with practical and stunning kitchen goods. Vintage Home Goods. Exclusive Kitchenware. Great Recipes. One-of-a-Kind Prod
The Food52 Shop | For All Your Dinnerware Needs
https://food52.com/shop/table/dinnerware-flatware--2
Find Beautiful Dinnerware, Plates, Bowls & More At Food52 Today! Great Recipes · Exclusive Kitchenware · Online Food Experts · Vintage Home Goods
Pepper Mill | Full Sets & Exclusive Pieces | food52.com
https://food52.com/shop/kitchen
Elevate your cooking and kitchen experiences with practical and stunning kitchen goods. One-of-a-kind kitchen tools and appliances that help you eat thoughtfully & live joyfully.
Dinnerware & Kitchen Goods - Kitchen Shop at Food52
https://food52.com/shop/collections/our-greatest-hits
See Our Premium Selection Of Kitchen Items‚ Nonstick Pans, Cast Iron Skillets and More. Food52's Quality Kitchen Products Are Curated From Our Favorite Artisans & Makers.
Tools on Food52 - Shop Wooden Spoons & Silicone Spatulas
https://food52.com/shop/kitchen/kitchen-utensils-tools
Shop for Quality Cookware and Home Decor Curated from Our Favorite Artisans & Makers. One-Of-A-Kind Kitchen Tools and Appliances That Help You Eat Thoughtfully & Live Joyfully. Great Recipes. One-of-a-Kind Products. Vintage Home Goods. Exclusive Kitchenwa
What do Food52's customers say about them?
Review Score
2.2/5
Total Reviews
11
Info
Food525 Star
0.0%
4 Star
9.1%
3 Star
9.1%
2 Star
18.2%
1 Star
63.6%
Read reviews that mention
Kerriann Light
Food52 cares more about money than people
Reviewed on 2021-04-11T22:49:23
I spent $1k on a new dinnerware set from Food52 - it was beautiful at first! However,the bottom of the plates started chipping and becoming really sharp in the first couple of months. One bowl even broke in my hands because a chip from the bottom was so deep. I realized that it's because the bottom edge of the bowls and plates was very sharp to begin with, which made them very susceptible to chipping.
I reached out to customer service and they are denying me a full refund because it is past their 30 day return window. This dinnerware set is defective though - I didn't just change my mind. What if I had ordered a stand mixer or another electrical product that stopped working and was defective after 2 months - I would expect to be able to return that for a full refund. How are plates any different??
They ended up refunding about half of what I paid but now I'm stuck with defective plates that are too sharp for my kids to handle. These were supposed to last a lifetime!
The bottom line is that Food52 does not stand behind the quality of the products they sell and they do not care about their customers.
Do not buy anything expensive from them because if it is defective they will not help you out and they will not let you return it. It's risky to buy from them!
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Nonya
What customer Service?..... (Shrug)
Reviewed on 2020-12-30T19:18:24
First, and most notably, there is no Contact number for customer service related problems.They earn most of the their money through online retail and yet, you can't contact anyone about their merchandise. I also, wrote to the customer department to start a return, and have never heard back from them regarding this matter. After multiple attempts, someone finally sent me a return slip, however it comes at the cost of the buyer. GIANT EYE ROLL! Embarrassing for a company based in NYC!
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Jimmy
CAN'T BE TRUSTED
Reviewed on 2020-12-04T18:09:25
Do not trust that anything on the site is actually in stock. You will receive NO NOTICE your item is out of stock when you place the order,the next day or even days later when they ship something you did not order. When you contact them to point that out the mistake ONLY THEN they will let you know the item is no longer in stock. They seem to find this practice acceptable, I do not. I don't expect they will change anything but this is the reason I will never recommend them to anyone for anything. Item ordered was a time sensitive gift and now I'm left with nothing but the wrong thing and no way to get what I was promised when I trusted them with the order.
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Nadja
Arrived broken to bits, THREE times
Reviewed on 2020-11-13T18:47:37
I ordered a bowl 3 different times and each time it arrived in absolutely crushed boxes.The bowls were of course broken into bits. I had to call and email to get replacements and despite my pleas, the packaging never improved and all bowls arrived broken. Poor communication and lack of interest in improvement.
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AB
Item arrived opened and used :(
Reviewed on 2020-11-11T04:47:50
Item was opened and used (kitchen shears). Plastic wrap had clearly been opened before and the item fell out of the inner product box as I was opening it.That would have been OK, but the item itself was in poor condition! Handle was ragged and metal part was starting to rust. It was as if my uncle had mailed me his old shears. Completely weird. I thought I was ordering a new item.
I have not returned it yet - would like to, but if the process is too time consuming and costly, may just retire them to the tool corner....
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Mudassar B
Tax you on shipping
Reviewed on 2020-09-30T17:42:36
They will charge you tax on their flat rate of shipping (in addition to tax on item)and if you are unsatisfied with your purchase, they charge you money on return shipping. So you end up paying more to them in the end on your return (e.g. you paid $194 + sales tax $17.02 + shipping $9 + tax on shipping $0.83 for a total of $220.85.
If you end up returning the item, they will refund $194 + $17.02 & charge you return shipping fee of $7.64 for total refund of $203.38 against your $220.85). So be vary about this fact when doing business with them.
Positively, item came in good condition and was as expected.
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Tom Aiello
Website shows item in stock that are…
Reviewed on 2020-08-27T17:20:28
Website shows item in stock that are not in stock, and then customer service says they can't cancel the order because it's been sent to the manufacturer.Classic bait and switch scam. Definitely do not recommend doing business with this company.
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Jess H
NO Response from Customer Service
Reviewed on 2020-07-14T17:52:57
I ordered 2 items. One was lost in transit and the other item that did arrive was very poor quality.I have contacted Food52 over a week ago and they have not responded to my inquiries about processing my return and/or getting anything resolved in regards to the item that has been lost in transit 9 days ago. I DO NOT RECOMMEND ordering from this company because in the off chance anything goes wrong they will never get back to you. Hoping I do not have to dispute this with my credit card company at this point.
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