Review (March 2024)

News, analysis and comment from the financial times, the world's leading global business publication

410.65M

Estimated Revenue

27.29M

Website Visitors

2.7/5

Trustpilot Score

What do we know about Financial Times?

Estimated Revenue (2020)

$410.65M

Total Employees

4100

Founded

1888

Industry

Newspapers

About

Financial Times: News, analysis and comment from the Financial Times, the world's leading global business publication

Social Links

Alexa Ranking: 1891

What is Financial Times's Revenue?

Financial Times's estimated revenue for 2023 is $410.65M.

What does Financial Times do?

About the Financial Times The Financial Times is one of the world's leading business news organisations, recognised internationally for its authority, integrity and accuracy. The FT has a record paying readership of one million, three-quarters of which are digital subscriptions. It is part of Nikkei Inc., which provides a broad range of information, news and services for the global business community. Learn more about the FT, including announcements and career opportunities, at aboutus.ft.com. Subscribe at subs.ft.com.

What are the monthly traffic metrics for Ft?

6/mo Traffic Growth

-11.80%

All Time Traffic Growth

Create Free Account

Monthly Hits

27M

Time on Site

2.5Mins

Bounce Rate

63%

How fast is Ft growing?

Ft has grown by -4.4% in the last 6 months according to SimilarWeb.

How do people interact with Ft?

Last month, Ft received 27M visitors who spent an average of 2.5 minutes on the website and visited 2.0 different pages per session. Overall, 63% of people bounce on the first visit.

How do people find Ft?

14.9M people (54%) visit Ft directly. 8.9M (33%) people search for them in Google. Whereas, 2.3M (8%) discover Ft through Facebook, Reddit, and YouTube. 361.2k (1%) visitors come from Ft's email newsletters. Finally, 35.7k (0.1%) people come from affiliates and or paid referrals.

Who uses Ft?

Ft's top market is the United Kingdom and they receive 9.4M (34.6%) people.
Then the 2nd is United States with 5.2M (18.9%).
The 3rd is is France with 769.6k (2.8%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Ft's ads on Google?

Google Ads

The FT - Special Offer | Lower Price Until Sept. 8th‎

https://subs.ft.com/spa3_printdigitalsale?segmentId=ae044ff7-367f-6b21-ee46-fdbfd776f050

Global Financial News from the FT. From Only $2.77 /week. Subscribe Here. Exclusive News & Analysis. In-Depth Analysis. Personalised e-briefings. Market-moving news. FT's Award-Winning News. Types: Print Subscription, Digital Subscription.

The Financial Times | Global Financial News‎

https://sub.ft.com/

For the Full Perspective, Turn to the FT. Subscribe here.

The Financial Times | Global Financial News‎

https://subs.ft.com/spa3_bc1

Don't Decide Until You Subscribe. Exclusive News & Analysis. In-Depth Analysis. FT's Award-Winning News. Market-moving news. Personalised e-briefings. Types: Print Subscription, Digital Subscription, FT Weekend Subscription, Print and Digital Bundle.

The Financial Times - ft.com‎

https://sub.ft.com/spa2_5/?ftcamp=subs/sem/brand_generics/ppc/search/acquisition&utm_source=ppc&utm_medium=sem&utm_term=brand_generics&utm_campaign=search&segid=0300404&utm_us=JQFY1E1

Subscribe to the Financial Times. Bringing Clarity in a Complex World Tablet & mobile access · Market-moving news · Personalised e-briefings · Portfolio tools Types: Print Subscription, Digital Subscription, FT Weekend Subscription, Print and Digital Bund

Financial Times Online | Visit FT.com Now.‎

https://www.ft.com/

Your Reliable Online Source for the Latest Financial News & Analysis. For a Full Perspective · Trusted Analysis · Multichannel News · Global Market Insight Types: News, Analysis, Commentary, Insight

What do Ft's customers say about them?

Review Score

2.7/5

Total Reviews

36

Info

Financial Times
5 Star
25.0%
4 Star
10.0%
3 Star
10.0%
2 Star
25.0%
1 Star
30.0%
Read reviews that mention
Jennifer

Doesn't offer value for money

Reviewed on 2021-03-26T07:21:32

I signed up for the International edition, mainly because the paywall stopped me reading any articles at all.My mistake. The subscription is expensive for individuals and there seem to be more and more Premium articles that require an extra, more expensive subscription. Today, I received the email notification of the European Digest and out of five articles, three are Premium. This isn't what I was led to expect, I won't be renewing.
read more
Leo Pierce

They are fully bias and anti bitcoin

Reviewed on 2021-03-02T01:09:34

They are fully bias and anti bitcoin. They discrimated against “citi” and said it is embarrassing.Even tho everyone else believes it is perfect.
read more
Peter McEwan

Excellent customer service, especially from Amber and Shirley

Reviewed on 2021-02-18T19:47:55

The FT provides excellent customer service. Both Amber and Shirley have been very conscientious when resolving my customer service issue.They check in with me every week to check I got my paper, which I think is excellent. Thank you Amber and Shirley.
read more
ntevanz

+ Still essential daily reading

Reviewed on 2021-02-11T10:01:44

+ Still essential daily reading. Reviewers complaining of ideological bias protest too much.- Avoid subscribing as an individual. That turned out to be an expensive process accompanied by unpleasant surprises. Hopefully it's improved since 2020.
read more
Renny Hammond

More biased media.

Reviewed on 2021-02-07T16:02:11

I follow the FT online (free) and I'm constantly amazed at their anti Brexit, almost pro Labour stance.A lot of their articles have strong political narratives and, to me, they don't seem at all bothered about telling the news straight. I won't be reading the FT in future, even if it is free. Reuters is far more balanced.
read more
Sam

FT customer service is amazing

Reviewed on 2021-01-21T11:11:14

FT customer service is amazing. Their emails are so professional and I can tell their staff are really well trained.The paper seems to provide a lot of value, and the company seems to be really generous with everything they do/provide (e.g. the supplements).
read more
JPD

Avoid, now just another tabloid.

Reviewed on 2020-12-28T19:17:07

Sadly after 24 years of subscribing to the FT I had to cancel. The FT used to be a source of credible,objective analysis and reporting. Now it is sadly another clickbait driven online publication measuring how many people click through sensationalist and misleading headlines. It’s basically dropped its standards to play in the tabloid zone. What a sad demise from quality to populism. I would advise you to sign up to a different publication if you want good business news (what the FT used to be good at) and/or objective, thoughtful journalism. One of the few that remain is the Economist. There are journalists like Stephens on the FT who simply propagate their own personal, pretty nasty views on the readership without concern for journalistic integrity.
read more
another user

fake news

Reviewed on 2020-11-15T05:11:22

They are now fake news company. Because they don't want readers to know ongoing US election coup,they suspended me from commenting. Readers think invertedly because FT is part of the coup. So I asked for refund if that remain in place but FT didn't process refund whilst keeping me suspended commenting. They share your data with Facebook, Twitter, LinkedIn and WhatsApp. They track every click you make and everything you type as well. Which emails you open and share, how many times you visit, they all track. They have policy to refuse refund if insulted. I think they consider not agreeing with them as insult and thus refuse refund. I'm talking about remaining 5 months. I strongly advice against entering one year contract because you are not gonna get refund when they sanction you. This is possible because they are not regulated in the UK. They can basically do whatever they like. I was contacted by a lying customer service cautioning me that sanction won't be lifted next time when it was never lifted. For this reason, I recommend everyone to think twice before subscribe.
read more

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