Gov Review (July 2021)

The devolved government for scotland has a range of responsibilities that include: the economy, education, health, justice, rural affairs, housing, environment, equal opportunities, consumer advocacy and advice, transport and taxation.

How is Gov getting 57M yearly visitors?

Keep reading our in-depth review of Gov.

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What do we know about The Scottish Government?

Estimated Revenue (2020)

$10.5M

Total Employees

5300

Founded

2016

Industry

Government Administration

Location

Edinburgh, United Kingdom

About

The Scottish Government: The devolved government for Scotland has a range of responsibilities that include: the economy, education, health, justice, rural affairs, housing, environment, equal opportunities, consumer advocacy and advice, transport and taxation.

Social Links

What is The Scottish Government's Revenue?

The Scottish Government's estimated revenue for 2020 is $10.5M.

What does The Scottish Government do?

The devolved government for Scotland is responsible for most of the issues of day-to-day concern to the people of Scotland, including health, education, justice, rural affairs, and transport. The Scottish Government was known as the Scottish Executive when it was established in 1999 following the first elections to the Scottish Parliament. The current administration was formed after elections in May 2007. The Government's Purpose: To focus government and public services on creating a more successful country, with opportunities for all of Scotland to flourish, through increasing sustainable economic growth.

What are the monthly traffic metrics for Gov?

Traffic Growth

-2.40%

Monthly Hits

5M

Time on Site

1.8Mins

Pages per Visit

2.0

Bounce Rate

62%

How fast is Gov growing?

Gov has grown by -2.4% in the last 6 months according to SimilarWeb.

How do people interact with Gov?

Last month, Gov received 5M visitors who spent an average of 1.8 minutes on the website and visited 2.0 different pages per session. Overall, 62% of people bounce on the first visit.

How do people find Gov?

1.3M people (28%) visit Gov directly. 2.9M (61%) people search for them in Google. Whereas, 108.7k (2%) discover Gov through Facebook, Reddit, and YouTube. 25k (1%) visitors come from Gov's email newsletters. Finally, 6.7k (0.1%) people come from affiliates and or paid referrals.

Who uses Gov?

Gov's top market is the United Kingdom and they receive 4.2M (87.9%) people.
Then the 2nd is United States with 113k (2.4%).
The 3rd is is Ireland with 44.6k (0.9%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

What technologies does Gov use?

What technologies does Gov use for its website?

Gov uses Amazon Cloudfront, Font Awesome, Google Font API, Google Tag Manager, Bloomreach, jQuery, Amazon Web Services and more in their tech stack.

Amazon Cloudfront

Font Awesome

Google Font API

Google Tag Manager

Bloomreach

jQuery

Amazon Web Services

What are Gov's most popular pages?

TitleTrafficKeyword CountTop Keyword
Social Security Scotland - Homepage
https://www.socialsecurity.gov.scot/
42,497
127social security
Coronavirus in Scotland - gov.scot
https://www.gov.scot/coronavirus-covid-19/
10,907
403scotland
Vitamin D: advice for all age groups - gov.scot
https://www.gov.scot/publications/vitamin-d-advice-for-all-age-groups/
4,638
6102D&D 5e character generator
Brexit - gov.scot
https://www.gov.scot/brexit/
3,434
579brexit
The Scottish Government - gov.scot
https://www.gov.scot/
1,462
903scottish
1,154
8485 food groups