Review (April 2024)

Crafted for comfort and sublime softness, our selection of clothes, swimsuits, and pajamas for baby, toddler, boys + girls, and even adults is designed to last.

200M

Estimated Revenue

2.16M

Website Visitors

1.8/5

Trustpilot Score

What do we know about Hanna Andersson?

Estimated Revenue (2020)

$200M

Total Employees

410

Founded

1983

Industry

Retail

Last Funding Date

Private Equity Dec 2004

Location

Portland, United States

About

Hanna Andersson: Crafted for comfort and sublime softness, our selection of clothes, swimsuits, and pajamas for baby, toddler, boys + girls, and even adults is designed to last.

Social Links

Alexa Ranking: 44022

What is Hanna Andersson's Revenue?

Hanna Andersson's estimated revenue for 2023 is $200M.

What does Hanna Andersson do?

At Hanna, our core purpose is making childhood moments that matter. We will achieve this primarily through our enthusiastic associates who own the business by working collaboratively, through truth and transparency, to build sustainable solutions that grow our company, our team and ourselves in service to the customer. Our product is comfortable, functional, easy-care, yet fun and we like to think our workplace is as well. If you want to learn more about Hanna, check us out on Instagram at #happyhannas We strongly believe in giving back to the communities in which we live and work. We are dedicated to being responsible business partners with our customers, our vendors, our communities and our associates.

What are the monthly traffic metrics for Hannaandersson?

6/mo Traffic Growth

-11.60%

All Time Traffic Growth

Create Free Account

Monthly Hits

2M

Time on Site

3.9Mins

Bounce Rate

40%

How fast is Hannaandersson growing?

Hannaandersson has grown by 45.8% in the last 6 months according to SimilarWeb.

How do people interact with Hannaandersson?

Last month, Hannaandersson received 2M visitors who spent an average of 3.9 minutes on the website and visited 5.0 different pages per session. Overall, 40% of people bounce on the first visit.

How do people find Hannaandersson?

917.3k people (43%) visit Hannaandersson directly. 909.3k (42%) people search for them in Google. Whereas, 120.5k (6%) discover Hannaandersson through Facebook, Reddit, and YouTube. 34.4k (2%) visitors come from Hannaandersson's email newsletters. Finally, 123.1k (5.7%) people come from affiliates and or paid referrals.

Who uses Hannaandersson?

Hannaandersson's top market is the United States and they receive 2.1M (97.7%) people.
Then the 2nd is Canada with 18.5k (0.9%).
The 3rd is is China with 2.8k (0.1%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Hannaandersson's ads on Google?

Google Ads

Hanna Andersson® Kids Pajamas - Cuteness & Comfort Every...

https://www.hannaandersson.com/pajamas-kids/

Hanna Andersson® Kids' Pajamas in Legendary Quality for Everyday Moments! Hand-Me-Down Quality. Made For Play. The Scandinavian Way.

Hanna Andersson® Sale Event | All New Arrivals Are Here‎

http://www.hannaandersson.com/

Give Your Kids The Legendary Quality & Softness Of Hanna Andersson® Clothing! Comfort From Head To Toe · Loved By Moms Everywhere · Washer-Proof Colors Categories: Baby, Toddler, Girls, Boys, Women 1, Riverside Square Mall #262, Hackensack, NJ‎ - (201) 34

Matching Family Pajamas | Weekend Sale: Up To 50% Off‎

https://www.hannaandersson.com/family-matching-pajamas/?viewall=true&gclid=EAIaIQobChMIypqal46H4QIVhoBwCh0jEAlQEAAYASAAEgJcx_D_BwE

Rating for hannaandersson.com: 4.3 - On-time delivery: 94%+ Hanna Andersson® Matching Family Pajamas Come With Legendary Quality & Softness!

Matching Family Pajamas | Don't Miss This: Up To 60% Off‎

https://www.hannaandersson.com/family-matching-pajamas/

Hanna Andersson® Matching Family Pajamas Come With Legendary Quality & Softness! Deal: Up to 60% off Hundreds of Styles

Hanna Andersson® Kids' Clothes - Sale: Up To 25% Off Apparel

https://www.hannaandersson.com/

Hanna Andersson® Kids' Clothes Come With Legendary Long-Lasting Quality!

What do Hannaandersson's customers say about them?

Review Score

1.8/5

Total Reviews

145

Info

Hanna Andersson
5 Star
5.0%
4 Star
5.0%
3 Star
10.0%
2 Star
10.0%
1 Star
70.0%
Read reviews that mention
A

PAY FOR ITEMS THAT ARE SOLD OUT?!

Reviewed on 2021-03-31T19:04:48

Made a purchase and after I paid for the items was told they are not in stock. So why are you taking people's money if you don't have the item?Seems like a scam and now I have to wait for a refund. There are so many other companies I can do business with. Even after I was told my order was sold out, the item STILL appeared for sale online. Shady. As a first-time customer I 100% WON'T be back.
read more
LYNN

The Worst Customer Service Ever!

Reviewed on 2021-03-01T23:28:25

I can only reiterate what others have said before me...THE SERVICE IS TERRIBLE. If I could give 0 Stars,I would. Buying or returning from Hanna Andersson is not worth the stress. There are so many other stores worthy of my support and yours. This Grandma is spending her money elsewhere!
read more
customer

We have enjoyed the products for our…

Reviewed on 2021-02-27T21:58:45

We have enjoyed the products for our kids but the customer service is very poor. We received some giftsduring the Christmas holidays and wanted to exchange the items for other items since we already have the items but they refused to accept a return because it was over 60 days. Also, the nearest store has been closed for most of COVID so we haven’t been able to exchange for other items during the 60 day window. Overall, nice products but horrible customer service!!
read more
Consumer

Pics are not accurate representations

Reviewed on 2021-02-21T16:01:14

I’ve never had to deal with customer service, so I have no opinion in that regard. Also,usually I’m very happy with the quality and fit of the clothes. However, I recently ordered the Slim Sweatshorts in French Terry and I was really disappointed to see that they are not even close to slim fitting. The pictures are not representative of the actual fit of the shorts and I thought that was weird.
read more
Jari m

If I could give no stars I would

Reviewed on 2021-02-20T05:02:23

If I could give no stars I would. I received pajamas that were defective and I called the company tosee if they would send me a replacement or something and they want me to refund and now purchase these at full price when I bought them on sale. I’ve been buying since the summer and I’m just not going to anymore. They were rude and not understanding. I can’t say enough do not buy. Spend your money elsewhere. Please!
read more
Unhappy Mama

Horrendous customer service

Reviewed on 2021-01-30T21:56:29

Worst customer service experience I've had in some time. I recently received a baby gift from friendsafter I finally felt comfortable to travel to my hometown after many months in lockdown due to Covid-19. The clothing was too small for my son. HA has closed all of its brick-and-mortar stores, so online returns are the only option. I called and was told that my gift was purchased on 11/29. I had missed the 60-day window by 2 days. (Meanwhile, they extended returns on all purchases between 11/1 and 11/26 to 90 days, for the holidays.) I politely pleaded with the rep for an exception due to the circumstances: I did not receive the gift for an extended period due to Covid restrictions, I missed the 90-day holiday return window by 3 days (also, isn't 11/29 still 'holiday' shopping time?), and I missed the 60-day window by 2 days because I did not know the exact date of the purchase, nor did I think it polite to ask the gifters. The rep told me twice that they make no exceptions to the policy. She stated again, "Your gift is non-refundable." I told her I was disappointed and would not be shopping at Hanna Andersson anymore and while I was in mid-sentence she actually hung up on me. I wasn't able to say it on the phone but I'll say it here: Won't be shopping there in the future! Too many other kids' options with cute clothes, sensible policies and compassionate customer service.
read more
Heidi Singer

beware ordering online -- terrible return policies

Reviewed on 2021-01-26T16:09:18

Their return policies are absurd and unfair. I had to go through all kinds of ridiculous steps to even get to the point of generating a return slip,and then in the end they charged me over $30 to return a $40 pair of pyjamas. That was my experience trying to return something from Canada. I will never buy from this company again. Edit: I requested a refund of the shipping charges, which they gave me.
read more
Lara Landon

Deceptive reviews

Reviewed on 2021-01-11T21:47:17

I love the quality of HA clothes- but something that really bugs me and that I find deceptive is after I placed an order they asked me to write why I chose each item...I said on one “it looks soft and comfortable” then that showed up as a REVIEW of the item. It was not a review, it was simply the reason I chose that item. That to me is very deceptive. So beware if you are shopping their site- the “reviews” are not accurate.
read more

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