Review (April 2024)

Huel is nutritionally complete food that contains all 27 essential vitamins and minerals, protein, essential fatty acids, carbs, fibre and phytonutrients.

14.1M

Estimated Revenue

1.17M

Website Visitors

4.6/5

Trustpilot Score

What do we know about Huel?

Estimated Revenue (2020)

$14.1M

Total Funding

$26.05M

Total Employees

160

Founded

2014

Industry

Food Beverages

Last Funding Date

Venture (Round not Specified) Oct 2018

About

Huel: Huel is nutritionally complete food that contains all 27 essential vitamins and minerals, protein, essential fatty acids, carbs, fibre and phytonutrients.

Social Links

Alexa Ranking: 49959

What is Huel's Revenue?

Huel's estimated revenue for 2023 is $14.1M.

What does Huel do?

Huel's mission is to make nutritionally complete, convenient, affordable food, with minimum impact on animals and the environment. Huel products contain all essential amino acids, essential fatty acids, fibre, phytonutrients, and at least 100% of "Daily Recommended Amounts" of all 27 essential vitamins and minerals​. Huel is high in protein and fibre, very low in sugar, is low GI and is made from sustainable ingredients (oats, pea protein, brown rice protein, flaxseed, sunflower, coconut, plus a bespoke vitamin and mineral blend). It suits a variety of dietary requirements as it's 100% vegan. Along with the seven variations of the Huel powder (including a gluten-free option), Huel has launched a number of nutritionally complete products, including a convenient Ready-to-drink format available in three flavours, the world’s first nutritionally complete granola and an on-the-go bar which makes for the perfect snack.

What are the monthly traffic metrics for Huel?

6/mo Traffic Growth

98.10%

All Time Traffic Growth

Create Free Account

Monthly Hits

1M

Time on Site

2.9Mins

Bounce Rate

47%

How fast is Huel growing?

Huel has grown by -14.1% in the last 6 months according to SimilarWeb.

How do people interact with Huel?

Last month, Huel received 1M visitors who spent an average of 2.9 minutes on the website and visited 4.0 different pages per session. Overall, 47% of people bounce on the first visit.

How do people find Huel?

430k people (37%) visit Huel directly. 544.8k (47%) people search for them in Google. Whereas, 139.7k (12%) discover Huel through Facebook, Reddit, and YouTube. 8.8k (1%) visitors come from Huel's email newsletters. Finally, 29k (2.5%) people come from affiliates and or paid referrals.

Who uses Huel?

Huel's top market is the United States and they receive 371.7k (31.9%) people.
Then the 2nd is United Kingdom with 359.8k (30.8%).
The 3rd is is Germany with 77k (6.6%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Huel's ads on Google?

Google Ads

Huel® - Official US Site | Meal Replacement Powder

https://huel.com/

Huel is complete, nutritional and affordable meal replacement - convenient, healthy food. The ideal amount of protein, fats, carbs, fiber and all 27 essential vitamins & minerals. From $1.91 per meal. GMO-free. Gluten-free. Convenient & Affordable. Plant-based Ingredients.

Huel® - Official Site | Nutritionally Complete Food | huel.com‎

https://huel.com/

Contains protein, carbs, fiber and fats for a balanced meal on the go. 100% Vegan. High in Protein. Huel Original - $1.95 - Per Meal · More Huel Gluten Free - $2.12 Per Meal Huel Flavors - $9.00 Per Pack

Huel® - Official Site | Nutritionally Complete Food‎

https://huel.com/

Contains protein, carbs, fiber and fats for a balanced meal on the go. From $1.95 per meal. 100% Vegan. 27 Essential Vitamins. High in Protein. Plant-based Ingredients. Highlights: Huel Contains No Animal Products, No Complicated Recipes Or Calorie Counti

The World's no.1 Complete Food - Meal Replacement Shakes

https://huel.com/

The ideal amount of protein, fats, carbs, fiber and all 27 essential vitamins & minerals. Huel is made from sustainable ingredients like oats, peas, rice, flaxseed and coconut.

Plant-Based Meal Replacement | Huel® - Official US Site

https://huel.com

Huel is complete, nutritional and affordable meal replacement - convenient, healthy food. No prep, no cooking and it contains a perfectly balanced, vegan meal with protein, carbs, Convenient & Affordable. Plant-based Ingredients. From $1.36 per meal.

What do Huel's customers say about them?

Review Score

4.6/5

Total Reviews

7646

Info

Huel
5 Star
90.0%
4 Star
10.0%
3 Star
0.0%
2 Star
0.0%
1 Star
0.0%
Read reviews that mention
Jose Torres

Excellent all around

Reviewed on 2021-03-19T16:50:41

Love the product, excellent customer service, 100% satisfied all around, Huel keep the good work!!
Amy Anderson

Huel is the first thing that is reliably working for weight loss

Reviewed on 2021-03-19T15:16:28

I have been battling to lose 20 pounds for about as many years. I've tried several different diets,programs, and exercise plans. Nothing worked very well for very long. I usually gave up because I was just plain old HUNGRY! I wanted easy, healthy meals at work with a limited kitchenette. I also have an issue with dairy and cannot tolerate any whey powders. I found Huel and am SO glad I did. The powders are the first ones I have tried that taste good, mix well without a blender, and actually keep me full. I only need 1.5 scoops for 4 hours of satiety. I love the vanilla and banana flavors! I got the Hot & Savory varieties for my lunches. Just like the powders, the H&S keeps me full for at least 4 hours. I adore spicy food, so the Mexican Chili, Thai Green Curry, and Spicy Indian Curry varieties are the best! All I need for a filling and nutritious meal is some hot water. Best of all, the easy-to-measure servings are keeping my weight in check. I'm down 7 pounds in the last month! I wholeheartedly recommend Huel to anyone interested in convenience, healthy eating, and losing weight.
read more
DG

Chocolate RTD shakes spot on

Reviewed on 2021-03-19T14:45:53

Bought a box of chocolate RTD shakes, they were delivered next day as advertised. Taste was on point and the whole process couldn’t have been easier.I have subscribed to get the same delivered once a week.
read more
Luke C

I would definitely recommend huel

Reviewed on 2021-03-19T14:12:13

I would definitely recommend huel. Helped me put some weight back on. Tastes good too.
Lucas Elias

Delivery review

Reviewed on 2021-03-19T13:08:55

Delivery happened unexpectedly quickly. Very good. Packaging all good, neat, compact,I unnecessary waste. Haven’t tasted the products yet (Black Edition and Savoury Meals), so this is just about the delivery experience.
read more
Charles

The whole process is easy and quick

Reviewed on 2021-03-19T11:41:56

The Order, Payment and delivery Process is easy and quick, and when I needed support,the Support-Team was quick and very helpful. If I could imporve onething on the webpage, it would be the adding extra single items to an Abo or normal order. It is possible, but it is a bit "hidden". Since I know where to find it now, it no problem, for me anymore. Keep up the Good work / Thanks you The products are good and serve there purpose (well some I like alot and some I don't). I any case I can say with every Version upgrade (until now) of the originalHuel and Huel Bars it was always an improvement (the packaging version 1.0 had a more Human-fuel appeal, which I like more).
read more
Barley06

Great product, great company

Reviewed on 2021-03-19T10:41:27

Only two things a company needs to get right - a great product together with a great customer experience.Huel have an abundance of each.
read more
Krzysztof Boduch

Yet another great product

Reviewed on 2021-03-19T08:53:32

Huel order processing and delivery were swift, as usual. Regarding Huel Hot & Savoury - the warm meal option is a complementary addition to a Huel Family.Your taste cups will be grateful for the six flavours available so it will never get boring. Again, it's easy to adjust the portion size. And it's even easier to prepare then Huel Powder!
read more

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