Iab: See Their Revenue, Competitors, Traffic, and Reviews (April 2024)

Review (April 2024)

Interactive advertising bureau (iab) empowers the media and marketing industries to thrive in the digital economy.

36.79M

Estimated Revenue

183.22k

Website Visitors

4/5

Trustpilot Score

What do we know about IAB?

Estimated Revenue (2020)

$36.79M

Total Employees

600 Founded

1996

Industry

Marketing And Advertising

Location

New York, United States

About

IAB: Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy.

Social Links

Alexa Ranking: 32480

What is IAB's Revenue?

IAB's estimated revenue for 2023 is $36.79M.

What does IAB do?

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. It is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. Together, they account for 86 percent of online advertising in the United States. Working with its member companies, the IAB develops technical standards and best practices and fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. The organization is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the IAB advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. There are 42 IABs licensed to operate in nations around the world and one regional IAB, in Europe. Founded in 1996, the IAB is headquartered in New York City and has a West Coast office in San Francisco.

What are the monthly traffic metrics for Iab?

6/mo Traffic Growth

39.20%

All Time Traffic Growth

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Monthly Hits

183k

Time on Site

1.1Mins

Bounce Rate

67%

How fast is Iab growing?

Iab has grown by -36.8% in the last 6 months according to SimilarWeb.

How do people interact with Iab?

Last month, Iab received 183k visitors who spent an average of 1.1 minutes on the website and visited 1.0 different pages per session. Overall, 67% of people bounce on the first visit.

How do people find Iab?

69.2k people (38%) visit Iab directly. 93.4k (51%) people search for them in Google. Whereas, 3.3k (2%) discover Iab through Facebook, Reddit, and YouTube. 3.4k (2%) visitors come from Iab's email newsletters. Finally, 0 (0.0%) people come from affiliates and or paid referrals.

Who uses Iab?

Iab's top market is the United States and they receive 63.8k (34.8%) people.
Then the 2nd is India with 8.9k (4.8%).
The 3rd is is Germany with 7.2k (3.9%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Iab's ads on Google?

Google Ads

Interactive Advertising Bureau - IAB

http://www.iab.com

Online Ad Standards & Guidelines, Events, Education, Public Policy, and Research. IAB CCPA Hub. Highlights: Press Room Available, Mobile App Available, Knowledge Center Available.

Interactive Advertising Bureau | IAB

http://www.iab.com

Online Ad Standards & Guidelines, Events, Education, Public Policy, and Research. IAB CCPA Hub. Industries: Digital Media, Advertising Industries.

The New TV is OTT | Digital Video Marketing | IAB.com

https://video-guide.iab.com/new-tv

TV has evolved. Find out what’s next with the New TV and OTT Video landscape. Sign Up For News. Become A Member.

Mobile Video Advertising - IAB Guide to Digital Video Ads

https://www.iab.com/iab_guideline_type/programmatic/

Mobile video consumption is booming. Learn how to leverage video advertising.

Interactive Advertising Bureau - IAB‎

https://www.iab.com/

Online Ad Standards & Guidelines, Events, Education, Public Policy, and Research Sign Up Online · In Business Since 1996

Keyword: interactive ads

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