Review (March 2024)

Building better cameras. discover our leading line of shooters for athletes, creators and vr pros.

29M

Estimated Revenue

1.76M

Website Visitors

1.9/5

Trustpilot Score

What do we know about Insta360?

Estimated Revenue (2020)

$29M

Total Funding

$39M

Total Employees

200

Founded

2015

Industry

Consumer Electronics

Last Funding Date

Series C Mar 2019

Location

Shenzhen, China

About

Insta360: Building better cameras. Discover our leading line of shooters for athletes, creators and VR pros.

Social Links

Alexa Ranking: 19379

What is Insta360's Revenue?

Insta360's estimated revenue for 2023 is $29M.

What does Insta360 do?

In 2015, we founded Insta360 because we wanted a better way to share experiences. We'd been searching for a 360 camera that would allow us to share great moments with people anywhere in the world. When we couldn't find the right gear to realize this vision, we decided to build it ourselves. We haven't stopped building since, bringing users the pro-grade Pro 2 and Titan, action-ready ONE X2, ONE R and thumb-sized GO. Using Insta360 cameras, you can deliver immersive experiences in filmmaking, real estate, education, entertainment, tourism, journalism and more. For more information, visit http://www.insta360.com and http://www.insta360.com/enterprise

What are the monthly traffic metrics for Insta360?

6/mo Traffic Growth

-5.70%

All Time Traffic Growth

Create Free Account

Monthly Hits

2M

Time on Site

2.8Mins

Bounce Rate

47%

How fast is Insta360 growing?

Insta360 has grown by -0.9% in the last 6 months according to SimilarWeb.

How do people interact with Insta360?

Last month, Insta360 received 2M visitors who spent an average of 2.8 minutes on the website and visited 3.0 different pages per session. Overall, 47% of people bounce on the first visit.

How do people find Insta360?

550k people (31%) visit Insta360 directly. 854.3k (49%) people search for them in Google. Whereas, 286.6k (16%) discover Insta360 through Facebook, Reddit, and YouTube. 27.4k (2%) visitors come from Insta360's email newsletters. Finally, 20.1k (1.1%) people come from affiliates and or paid referrals.

Who uses Insta360?

Insta360's top market is the United States and they receive 355.3k (20.2%) people.
Then the 2nd is China with 201k (11.4%).
The 3rd is is Japan with 103.3k (5.9%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Insta360's ads on Google?

Google Ads

Insta360 ONE R | 5.7K 360 + 4K Wide Angle

https://www.insta360.com/product/insta360-oner_twin-edition

Leading Action Camera. Waterproof. Rugged. Stunning Visuals with Amazing Stabilization. FlowState Stabilization. The Smoothest. Now Smoother. Footage Stays Steady Even In...

Insta360 ONE R | All-New Action Camera

https://www.insta360.com/product/insta360-oner_twin-edition

Leading Action Camera. Waterproof. Rugged. Stunning Visuals with Amazing Stabilization. FlowState Stabilization. The Smoothest. Now Smoother. Footage Stays Steady Even In Dark. Cinematic Editing. Leading Image Quality. FlowState Stabilization.

Best 360 Degree VR Camera - Insta360 Nano S Camera - insta360.com‎

https://www.insta360.com/product/insta360-nanos

Turn your iPhone into 360 VR camera and take 360° HD photos & videos. Shop now! Compatibility · Real Time Stabilization · Stylish Design · Portability · 360 Live-streaming · Easy-To-Use

Insta360 - Insta360 Online Store

https://www.insta360.com/

Learn about Insta360's action cameras, 360 cameras, professional VR cameras and more here. Find the right Insta360 camera for you. Empowering creators around the world since 2015. Worldwide Support. Full 1-Year Warranty. Secure Payment. Free Shipping.

Insta360 Holiday Sales - Shop Now For Best 360 Cameras

https://store.insta360.com/

Huge holiday sale with up to 40% off ONE R + accessories | Dec 7 - 20 only. With ONE R you get a versatile, robust action cam. Lots of awesome accessories available. Free Shipping.

What do Insta360's customers say about them?

Review Score

1.9/5

Total Reviews

13

Info

Insta360
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Read reviews that mention
Jeff Greenbaum

I love 360 cams, BUT

Reviewed on 2020-11-16T19:13:35

I love 360 cams, but Insta360 has no idea how to give support to USA customers. They fail to answer questions clearly.I keep asking if I will be able to have lenses replaced in the USA. I then, after a week of trying, get to the service request page. I fill it out, but it will not go to next details (shipping). They only chat during China hours, so you have to call at night. every step, it gets harder and more frustrating. "I just want to replace the lenses"! I am willing to pay. So tired of trying to communicate with these guys.
read more
Ralph Lightman

Insta360 nightmare

Reviewed on 2020-10-22T08:35:27

This company will try to rip you off. If you will have any problem they will never help you.Nightmare
read more
Mike Savad

the ONE R is junk for virtual tour, the customer support is just as bad.

Reviewed on 2020-09-21T12:11:56

i bought a one r because it had great reviews on youtube. i assume they were given the camera and were paid.because this camera has terrible still photo quality. so i went to the customer support to get my money back. right now i'm in a back and forth. they are telling me that the quality is the way it should look, so therefore there is no problem with it. their own return online gave me the option of being unsatisfied with the quality of the images. and they won't send me an RMA or my money back unless they can prove there is a problem. they are basically saying, we know the quality is bad, therefore there is no problem. and it also freezes. they want to blame that on the card, even though many others had that problem. right now i'm in the middle of this. writing to china, waiting a day and a half for a reply, i asked 4 times for my money back and still nothing. i'm ready to contest the charge. if you want to buy one of these - go through AMAZON, not the company direct even if they have a better deal and you save on tax (you don't, its actually cheaper on amazon). and they send it using DHL from china, it still takes a week to get. all i know is, this should be easy, and its not. i went from YAY new toy! -- to this is junk, i hate this thing, i don't want it any more. its hard to use, can't use a normal bluetooth remote, clumsy interface, terrible software, limited options, its freezes randomly and has terrible picture quality. 12-4-20 as an update i finally got my money back, i had to use my credit card, it took 2 months! one month in i get this weird email, they finally wrote back to me, told me, "we noticed there is a chargeback, cancel the chargeback and we will give you an address to send the old camera back and we will refund you.". umm yeah right. so i ignored that, because they ignored me, having to wait days on end for a reply. they didn't have a leg to stand on because their return policy is so poor. considering they are the factory, the fact they gave me the excuse, if you return it, we can't resell it... well you can't resell something broken can you? they can recondition it, because they are the factory. i should have had the heads up when i called their number and a clueless person picked up always the same person, always hard to understand, who could not help me and had no idea how to return it, because i don't think any of them ever came back. so stay away from this company. i don't care how great their camera's seem. they aren't great. and if it fails you may have to send your camera back to hong kong and hope it will come back to you. and if you paid already and your didn't get your money back, then ask your credit company to do a chargeback. if they keep getting them they can't sell with credit cards any more. which means people will buy it from stores that do honor the warranty. it was the ONLY way to get my money back.
read more
Steffen Mortensen

I wish that I could give zero stars!!!!

Reviewed on 2020-09-18T13:46:51

I wish that I could give zero stars!!!! Very bad camera which has never worked properly with the app.Furthermore, the wifi signal stopped working after a few months, so I sent the camera to Hongkong to get it fixed. In Hongkong my camera is apparently working fantastic and I am expected to pay for the return of a camera which they have not fixed and does NOT work. Bad product + worse service = worst company.
read more
James

Don't buy from these people!!! They will not refund you!!

Reviewed on 2020-09-07T15:40:01

I bought one R on the 4th of September and asked for refund the next day as the camera looked reallycheap and not worthy. 1- the sound was terrible 2- you have to buy wireless mic this would cost £160 like rode mic wireless go 3- the software is very buggy on both iMac and iPhone. There is no costumer service but all they have is sales!!! Don’t buy and look elsewhere! Awful company and awful costumer service and there is none!!
read more
Shane Smith

My bullet time bundle was faulty…

Reviewed on 2020-07-23T14:57:44

My bullet time bundle was faulty insta360 claimed they were sending a replacement then two weeks later I got a message stating the matter is now resolved?I messaged them back and asked where the replacement was and the answer I got was “ don’t know your info was pasted on to the relevant person“ what the f#€k ???
read more
Karl Setter

Be careful ordering at insta360.com…

Reviewed on 2020-05-18T09:34:03

Be careful ordering at insta360.com directly. I ordered a 360 one r twin Edition, but wasn't satisfied with the quality.I purchased it online and wanted to refund, but insta did not take it back. My recommendation: NEVER buy via their online shop. They told me that I had activated the camera and therefore they are not refunding the camera.
read more
Vaughn Fisher

Please don't buy the customer service…

Reviewed on 2019-09-28T10:42:09

Please don't buy the customer service is terrible I have a venture case which leaked on the second swim.Nearly a month and not even bothered to send a replacement or fix.
read more

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