Review (March 2024)

Turn your ad clicks into conversions with the only landing page platform designed to create, personalize, & optimize post-click landing pages at scale.

17M

Estimated Revenue

675.37k

Website Visitors

3.5/5

Trustpilot Score

What do we know about Instapage?

Estimated Revenue (2020)

$17M

Total Funding

$16.6M

Total Employees

110

Founded

2012

Industry

Internet

Last Funding Date

Series A Apr 2018

Location

San Francisco, United States

About

Instapage: Turn your ad clicks into conversions with the only landing page platform designed to create, personalize, & optimize post-click landing pages at scale.

Social Links

Alexa Ranking: 2532

What is Instapage's Revenue?

Instapage's estimated revenue for 2023 is $17M.

What does Instapage do?

Instapage is the world's most advanced landing page platform. Our six products work together to help marketing teams drastically increase advertising conversion while lowering cost-per-click. A Leader in G2Crowd's Personalization, Conversion Rate Optimization, A/B Testing, and Landing Page Software grids, Instapage is ranked #1 in customer satisfaction.

What are the monthly traffic metrics for Instapage?

6/mo Traffic Growth

-10.00%

All Time Traffic Growth

Create Free Account

Monthly Hits

675k

Time on Site

3.2Mins

Bounce Rate

61%

How fast is Instapage growing?

Instapage has grown by -6.2% in the last 6 months according to SimilarWeb.

How do people interact with Instapage?

Last month, Instapage received 675k visitors who spent an average of 3.2 minutes on the website and visited 3.0 different pages per session. Overall, 61% of people bounce on the first visit.

How do people find Instapage?

229.8k people (34%) visit Instapage directly. 402.4k (60%) people search for them in Google. Whereas, 12.2k (2%) discover Instapage through Facebook, Reddit, and YouTube. 12.3k (2%) visitors come from Instapage's email newsletters. Finally, 883.4 (0.1%) people come from affiliates and or paid referrals.

Who uses Instapage?

Instapage's top market is the United States and they receive 179.4k (26.6%) people.
Then the 2nd is India with 55.7k (8.2%).
The 3rd is is Canada with 37.2k (5.5%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Instapage's ads on Google?

Google Ads

Instapage (Official Website) | Every Promotion Needs a Page‎

https://instapage.com/lp/main

Customizable Landing Pages that give your brand the emphasis it deserves. User Permission Levels. A/B Testing. Client Management. AMP Platform. Mobile Responsive. Heatmaps. Services: Advanced Integrations, Conversion Analytics, Unlimited A/B Testing, Fast

The Best Landing Page Platform | Improve ROI with Instapage‎

https://instapage.com/lp/na-competitors-lp

Ranked as the most intuitive LP builder. Get results faster with Instapage. Fast Page Design. Out of the Box Templates. 100+ Templates. Built-in Analytics. 14-Day Trial. Mobile Responsive. Customizable Design. Intuitive UX Design. Moblie Builder. Multiple

Try Instapage | Instapage Landing Pages | instapage.com

https://instapage.com/products/landing-page-builder-for-partners

Build personalized, mobile-responsive, and conversion-optimized post-click landing pages. Fully Customizable Landing Pages That Increase Conversions And ROI. Try Now! Lower CPC Costs. Increase Conversions. Increase Advertising ROI. Schedule A Demo.

Instapage Landing Pages | Powerful Landing Page Platform‎

https://instapage.com/lp/landing-pages

Fully Customizable Landing Pages That Increase Conversions And ROI. Try Now!

Instapage Landing Page | So Much More Than A LP Creator‎

https://instapage.com/lp/main

Instapage creates landing pages more quickly & increases conversion rate & ROI. Optimize your ads...

What do Instapage's customers say about them?

Review Score

3.5/5

Total Reviews

358

Info

Instapage
5 Star
35.0%
4 Star
10.0%
3 Star
5.0%
2 Star
5.0%
1 Star
45.0%
Read reviews that mention
Daniel

Beware! Greedy, Stay away

Reviewed on 2021-03-29T22:53:33

Stay away, there are better options Absolute rip off for $199 and now they have ANNOUNCED last week that the price will go up by $100 in June to $299! Beware,they have doubled the price in two years, If you spend a lot of time setting up your landing pages, you will be trapped because they will keep rising the price on you but it will be very time consuming to transfer to another landing page creator. They are extremely greedy nowadays and are not a suitable option for small businesses anymore. Thanks for nothing, I'll be making this widely known that instapage is a joke. I hope they are enjoying the loss of many small businesses. Truly disgusting to up the price another $100, after you rised the price last year by $100, that's an extra $200 per month in the space of one year! They keep rising, stay away!
read more
Helena Sueiro

Helpful support!!!

Reviewed on 2021-02-08T10:41:32

Helpful support!!! In particular it was Lemo who helped me. He was very polite and explained everything to me with great dedication!He took time to solve my problem and that added a lot of value :)
read more
Catherine

Good product & helpful support!

Reviewed on 2021-01-29T16:21:54

I'm not a professional web designer, but I used Instapage to build landing pages for the last 6 months.I loved its features (heatmaps, form-specific conversion tracking, high customizability), and what I was able to design through it. My biggest complaint is about how it formats pages for mobile--they always looked totally wrong and I would spend hours reformatting/respacing them. You'd think that the platform would be intelligent enough to transfer your design, but it always messed it up. Other than that, I've enjoyed it--plus customer support has been very helpful at processing requests and fix bugs!
read more
Alex Au

Instapage support top notch

Reviewed on 2020-10-28T18:15:28

Instapage support, specifically a support staff named Andreea, provided quick and well done assistance to my webpage issues.Night and day beyond service of any other page builder platform I've experienced.
read more
Sunny Nunan

Where have you been all my life Instapage?

Reviewed on 2020-10-21T18:15:25

Where have you been all my life, Instapage? I'm so over dealing with cumbersome Wordpress pages that make me do too much thinking in terms of layout and trying to figure out what should go where.This platform has been a lifesaver for our small business that markets a ton. I've only every had great customer service also, so not sure if they upped their game or if the typical 'pissed customers tell 10x as many folks as happy customers do' is at play here. Nevertheless we're very happy customers and we appreciate the great platform, usability and customer service.
read more
Ron

Wonderful customer service

Reviewed on 2020-10-12T18:14:59

Lemo via chat helped me tremendously. No wait time at all, he spent over 30 min on my problem.I have used clickfunnels previously and I would get emails back in 48-72 hrs. Most companies are going the email rather than the live chat route. The power of Instapage, the aesthetics, ease of use, and customer support make this a no-brainer. WELL WORTH THE MONEY! I run a small business, and the landing page conversion for contests and such has been phenomenal
read more
Lea Abboud

Saves so much time, money, and effort

Reviewed on 2020-09-16T21:37:40

As a demand generation manager, Instapage solved 10 things at once for me in a very short amount of time.I was able to build a webinar page in a few hours, integrate it with Go To Webinar, contact support for help with domain connection and UTM hidden fields, they helped me sort it all out. It also integrates with Salesforce and pardot so well.
read more
Carla Azevedo

Increased our advertising conversions by 320%

Reviewed on 2020-07-15T22:57:28

I am incredibly confused by the recent reviews on this page. Our experience with Instapage has been one of the best of any software vendor.Not only is the platform incredibly easy to use, their customer success top notch, and their educational marketing materials best in class. Instapage actually lives up to its value proposition by providing real results. We have over $1.5M a year in advertising spend now sending traffic to personalized landing pages and we've seen our conversion rates go up by 320%. For us this has created millions in additional revenue. Our team is able to build beautiful landing pages using their Instablocks functionality and even connect our hundreds of landing pages to our ad campaigns using AdMap. My marketing team could not live without Instapage. $149 is a drop in the bucket compared to the value its created for us. Even though we're based out of Brazil. My recommendation is to ignore the trolls below and give it a try yourself.
read more

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