Mirror Review (2021)

Get the latest news, sport, celebrity gossip, tv, politics and lifestyle from the mirror. big stories with a big heart, always with you in mind.

How is Mirror getting 896M yearly visitors?

Keep reading our in-depth review of Mirror.


What do we know about Daily Mirror?

Estimated Revenue (2020)


Total Employees







Daily Mirror: Get the latest news, sport, celebrity gossip, TV, politics and lifestyle from The Mirror. Big stories with a big heart, always with you in mind.

Social Links

Alexa Ranking: 4426

What is Daily Mirror's Revenue?

Daily Mirror's estimated revenue for 2020 is $15M.

What does Daily Mirror do?

The Daily Mirror is one of Britain's most trusted news brands. We are committed to reporting the news accurately and with energy and vigour. Known for its strong social conscience and editorial campaigns, the Daily Mirror's mission is to make sense of a rapidly changing world for our readers. To challenge wrongs where we see them. To stand up for the underdog against authority. And to entertain.

What are the monthly traffic metrics for Mirror?

Traffic Growth


Monthly Hits


Time on Site


Pages per Visit


Bounce Rate


How fast is Mirror growing?

Mirror has grown by -26.7% in the last 6 months according to SimilarWeb.

How do people interact with Mirror?

Last month, Mirror received 75M visitors who spent an average of 1.8 minutes on the website and visited 1.0 different pages per session. Overall, 66% of people bounce on the first visit.

How do people find Mirror?

16.5M people (22%) visit Mirror directly. 34.1M (46%) people search for them in Google. Whereas, 18.8M (25%) discover Mirror through Facebook, Reddit, and YouTube. 1.1M (1%) visitors come from Mirror's email newsletters. Finally, 174.7k (0.2%) people come from affiliates and or paid referrals.

Who uses Mirror?

Mirror's top market is the United Kingdom and they receive 44.9M (60.1%) people.
Then the 2nd is United States with 9.8M (13.1%).
The 3rd is is Canada with 2.1M (2.8%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

What are Mirror's monthly US traffic stats for Google paid and organic traffic?

Organic Clicks



Keywords Ranked


How much organic traffic does Mirror get from google search?

Mirror gets 20M in organic visits which has changed by -39.4% in the last year.

What keywords does Mirror rank for?

Mirror ranks organically for 0 keywords, including and more.

What are the Facebook ads of Mirror?

How much does Mirror spend on Facebook ads?

We estimate Mirror spends $15M per month and $180.1M annually on Facebook ads.

What's Mirror facebook ads library link?

What age group does Mirror target?

Mirror is currently targetting ages 20, 26, 29, 31, 35, 48, 57, 58, 59, 60, 67, 75, 83 and more.

When was the most recent ad campaign by Mirror

Mirror ran a facebook campaign on Mar 28th 2021

What type of creative does Mirror use for their faceboom campaigns?

Video and Image Creatives.

Atomic Trunk
Pᴇᴏᴘʟᴇ ᴀʀᴇ sʜᴏᴄᴋᴇᴅ ᴏᴠᴇʀ Hᴀʀʀʏ's ʟᴀᴛᴇsᴛ ᴘʀᴏᴊᴇᴄᴛ , ᴀɴᴅ ᴛʜᴇ ʙᴀɴᴋs ᴀʀᴇ ᴛᴇʀʀɪғɪᴇᴅ!... More
Hᴀʀʀʏ sʜᴀʀᴇs ᴀʙᴏᴜᴛ ʜɪs ɴᴇᴡᴇsᴛ ᴘʀᴏᴊᴇᴄᴛ!mirror.co.uk
383 271
United Kingdom 50 y/o - Male
Daily Mirror
Nice little bonus! 🤩 #ad... More
People betting on tonight’s £4,700,000 jackpot get 30 bonus scratchcardsmirror.co.uk
467 47
United Kingdom 30 y/o - Male
Daily Mirror
Nice little bonus! 🤩 #ad... More
People betting on tonight’s £5,600,000 jackpot get 30 bonus scratchcardsmirror.co.uk
315 31
United Kingdom 30 y/o - Female
Our Extra Special Valentine's Day meal deal has earned a five-heart review in the Mirror, whose Cash Queens say it combines style and substance. They loved our theatrical Belgian Chocolate Melting Dome, which serves two, writing: "The showstopper pud with its melting dome and big reveal of a sumptuous heart shaped vanilla cheesecake was clever." Read their review here: https://bit.ly/3jBXDC4 The £15 meal deal consists of a starter, main, two sides, dessert and wine or Thorntons chocolates. It's available ahead of Valentine's Day in stores and online here, subject to availability: https://bit.ly/3p7BeOc... More
120 31
United Kingdom 80 y/o - Male
Daily Mirror
Nice little bonus! 🤩 #ad... More
People betting on tonight's £6,400,000 jackpot get 30 bonus scratchcardsmirror.co.uk
232 23
United Kingdom 30 y/o - Female
Daily Mirror
Nice little bonus! 🤩 #ad... More
People betting on tonight’s £3,900,000 jackpot get 30 bonus scratchcardsmirror.co.uk
61 11
United Kingdom 30 y/o - Male
Iconic Root
Tʜᴇ ɪɴᴛᴇʀᴠɪᴇᴡ ᴡɪᴛʜ ᴋᴀᴛᴇ ᴡᴀs ɪɴᴛᴇʀʀᴜᴘᴛᴇᴅ ʙʏ ᴛʜᴇ ᴀᴜᴛʜᴏʀɪᴛɪᴇs, ʙᴜᴛ ɪᴛ ᴡᴀs ᴛᴏᴏ ʟᴀᴛᴇ ᴀs sʜᴇ ᴀʟʀᴇᴀᴅʏ ᴛᴀʟᴋᴇᴅ ᴀʙᴏᴜᴛ ᴇᴠᴇʀʏᴛʜɪɴɢ... More
Tʜᴇ ʙɪɢɢᴇsᴛ ʟɪᴇ ɪs ᴜɴᴠᴇɪʟᴇᴅ, ᴋᴀᴛᴇ sᴘɪʟʟs ᴏᴜᴛ ᴛʜᴇ ʀᴇᴀsᴏɴs ʙᴇʜɪɴᴅ ʜᴇʀmirror.co.uk
56 10
United Kingdom 40 y/o - Male
Health Style Dental
Pᴇᴏᴘʟᴇ ᴀʀᴇ sʜᴏᴄᴋᴇᴅ ᴏᴠᴇʀ ᴀᴍᴀᴢᴏɴ's ʟᴀᴛᴇsᴛ ᴘʀᴏᴊᴇᴄᴛ , ᴀɴᴅ ᴛʜᴇ ʙᴀɴᴋs ᴀʀᴇ ᴛᴇʀʀɪғɪᴇᴅ!... More
Aᴍᴀᴢᴏɴ- Tʜᴇ ʟᴀᴛᴇsᴛ ᴘʀᴏᴊᴇᴄᴛ ʜᴀs ʙᴇᴇɴ ᴀɴɴᴏᴜɴᴄᴇᴅ!mirror.co.uk
1 2
United Kingdom 50 y/o - Male
Научная наука
Pᴇᴏᴘʟᴇ ᴀʀᴇ sʜᴏᴄᴋᴇᴅ ᴏᴠᴇʀ Aᴍᴀᴢᴏɴ's ʟᴀᴛᴇsᴛ ᴘʀᴏᴊᴇᴄᴛ, ᴀɴᴅ ᴛʜᴇ ʙᴀɴᴋs ᴀʀᴇ ᴛᴇʀʀɪғɪᴇᴅ... More
Aᴍᴀᴢᴏɴ - Tʜᴇ ʟᴀᴛᴇsᴛ ᴘʀᴏᴊᴇᴄᴛ ʜᴀs ʙᴇɴ ᴀɴᴏᴜɴᴄᴇᴅmirror.co.uk
16 1
United Kingdom 50 y/o - Male
Daily Mirror
‘My four year affair with Boris Johnson’ Read Jennifer Arcuri’s full story only in today’s Sunday Mirror https://www.mirror.co.uk/news/politics/boris-johnson-affair-jennifer-arcuri-23798478... More
Exclusively in today's Sunday Mirrormirror.co.uk
1 1
United Kingdom 40 y/o - Male

What do Mirror's customers say about them?

Review Score


Total Reviews



Daily Mirror
5 Star
4 Star
3 Star
2 Star
1 Star
Read reviews that mention
Jarv J


Reviewed on 2021-03-01T15:55:10

Vile newspaper. They deleted my previous review because they are scum and can’t face criticism.

Brian Hewkin

The Mirror, probably the worlds worst paper

Reviewed on 2021-02-15T10:54:24

The Mirror has now become a total waste of print paper. Prints articles that are blatant lies and fake news. Not scoring one excellent review and a host of very bad ones seems the majority hold the same view as myself . It will not stay in business for too long.

Mr Derek Lacey

This paper does not care for it’s…

Reviewed on 2021-02-08T13:02:14

This paper does not care for it’s readers it ignores all correnspondence. We have a bingo card which you should mark off with numbers printed in the paper daily. The Mirror is not printing any bingo numbers but the Sunday People are. I have emailed and phoned and cannot get a response from anyone. I hope people stop subscribing to this useless paper so they go bust. Have just had a helpful conversation with a lady called Louise, the numbers are there but I have been missing them because they are in the puzzle section.

Ana F

Tabloid rags containing nothing but…

Reviewed on 2021-02-04T00:27:52

Tabloid rags containing nothing but worthless waste as 'content' like this are what contributes to UK society and culture being awful in 2021.

Matt Langford

Awful paper

Reviewed on 2021-01-23T06:19:42

Awful paper, arrogant staff. Outmoded in an age of podcasts and blogs.

Joshua Wren

Vile,slanderous Marxist toilet roll

Reviewed on 2021-01-14T01:22:10

Vile,slanderous Marxist toilet roll. This is in the same category as the daily star. The most biased hate filled rag I have ever had the mispleasure to ever catch the front page of. Bare faced lies and smear campaigns I've ever seen. Twisted stories and staged pictures to force their far left hate filled agenda. Quite Frankly should be in court for this disgraceful "news reporting"


No facts just biased opinions. Completely untrustworthy news page

Reviewed on 2020-11-22T00:55:31

Completely biased, very left-wing propaganda.... no factual evidence. Highly untrustworthy as a news channel, do not get your information from them.


This is the biggest shitposter news…

Reviewed on 2020-11-03T06:51:01

This is the biggest shitposter news portal i have ever seen on the internet. Mofos will spread fake news about literally everything.

Who are Mirror's competitors?

Who are Mirror's competitors?

Mirror's competitors include thesun.co.uk, dailymail.co.uk, metro.co.uk, express.co.uk, irishmirror.ie and more.


What are Mirror's most popular pages?

TitleTrafficKeyword CountTop Keyword
What five Man Utd players Ole Gunnar Solskjaer sold think of him ...
10man utd
Arsenal FC - Latest news, transfer gossip and insight - Mirror ...
Liverpool - Latest news, transfer rumours and reaction - Mirror Football
UFC - Latest news, reaction, results, pictures, video - Mirror ...
Weird news: funny, strange & odd news stories - Mirror Online
221weird news
74premier league