Review (April 2024)

Unlock valuable customer insights to better convert, engage, and retain users with mixpanel's powerful, self-serve product analytics. try it free.

100M

Estimated Revenue

2.2M

Website Visitors

3.5/5

Trustpilot Score

What do we know about Mixpanel?

Estimated Revenue (2020)

$100M

Total Funding

$77.02M

Total Employees

300

Founded

2009

Industry

Computer Software

Last Funding Date

Series B Dec 2014

Location

San Francisco, United States

About

Mixpanel: Get valuable customer insights to make smarter decisions and act faster based on how customers use your product or website with Mixpanel. Try it free.

Social Links

Alexa Ranking: 2368

What is Mixpanel's Revenue?

Mixpanel's estimated revenue for 2023 is $100M.

What does Mixpanel do?

Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience. Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, and Singapore. For more information, visit: www.mixpanel.com.

What are the monthly traffic metrics for Mixpanel?

6/mo Traffic Growth

15.90%

All Time Traffic Growth

Create Free Account

Monthly Hits

2M

Time on Site

5.3Mins

Bounce Rate

44%

How fast is Mixpanel growing?

Mixpanel has grown by 7.8% in the last 6 months according to SimilarWeb.

How do people interact with Mixpanel?

Last month, Mixpanel received 2M visitors who spent an average of 5.3 minutes on the website and visited 7.0 different pages per session. Overall, 44% of people bounce on the first visit.

How do people find Mixpanel?

1.7M people (77%) visit Mixpanel directly. 397.5k (18%) people search for them in Google. Whereas, 23.7k (1%) discover Mixpanel through Facebook, Reddit, and YouTube. 55.5k (3%) visitors come from Mixpanel's email newsletters. Finally, 6.2k (0.3%) people come from affiliates and or paid referrals.

Who uses Mixpanel?

Mixpanel's top market is the United States and they receive 639.7k (29.0%) people.
Then the 2nd is India with 348.8k (15.8%).
The 3rd is is Brazil with 114.5k (5.2%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What do Mixpanel's customers say about them?

Review Score

3.5/5

Total Reviews

4

Info

Mixpanel

[email protected]

(888) 510-2370

San Francisco

5 Star
25.0%
4 Star
25.0%
3 Star
0.0%
2 Star
0.0%
1 Star
50.0%
Read reviews that mention
Jane

Powerful analytics tool

Reviewed on 2020-07-30T09:20:39

I use it every day. It's a powerful tool that allows creating informative reports about behaviour inour product. It was a little bit difficult to implement this tool but Mixpanel support helped us.
read more
Alice J.

The best product analytics tool, but expensive.

Reviewed on 2020-07-15T11:21:46

The best product analytics tool. With proper configuration, it will help monitor all fluctuations in user behavior in the product,evaluate the behavior of individual users, build funnels and a bunch of other useful features. And they are constantly develop and adding new features. Technical support is good, but it can be slow. The main minus is the price. Only our grandfather plan saves us.
read more
Cathy

Avoid!

Reviewed on 2020-02-03T15:14:41

They are not honest in how they set up and handle contracts. Def avoid - much better solutions areavailable.
read more
Andrey

Unprofessional behavior on Mixpanel's side regarding their partners program

Reviewed on 2019-11-10T12:14:32

Tried to participate in their Solution Partners program - I'm business professional,expert in my field (data analytics) and wanted to certify with Mixpanel (considering that I have few clients who are using their platform). Submitted application on their website, got a response over email, went on a call with Mixpanel representative named Jonathan Loeser. Signed up NDA with them. And then their representative just stopped answering my emails. Write several emails to him over the course of few weeks - never received an answer. Wrote to partners program email, asking what I can do in this situation - no answer also. Wrote to support email (ticket id #290008) - again, no answer whatsoever (and that's considering that their support is answering fairly quickly over the usual technical questions - I contacted them before). Very unprofessional and disappointing.
read more

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