Review (April 2024)

The healthiest way to color your hair! shop our hydrating semi-permanent coloring conditioners made with avocado & coconut oil. 100% vegan + cruelty free.

7.11M

Estimated Revenue

656.69k

Website Visitors

2.6/5

Trustpilot Score

What do we know about oVertone Haircare Inc?

Estimated Revenue (2020)

$7.11M

Total Employees

49

Founded

2014

Industry

Consumer Goods

Location

Denver, United States

About

oVertone Haircare Inc: Cruelty-free fantasy color depositing conditioners to keep you at your best and brightest.

Social Links

Alexa Ranking: 87218

What is oVertone Haircare Inc's Revenue?

oVertone Haircare Inc's estimated revenue for 2023 is $7.11M.

What does oVertone Haircare Inc do?

oVertone Haircare is known for its range of pigmented conditioners, a hair-healthy alternative to hair dye and a seamless solution for color maintenance. And the best part? Our formulas are vegan, cruelty-free, and contain none of the harsh ingredients typically found in hair color products. No ammonia, no heavy alcohols, no parabens, no fear of strand damage. Our employees are some of the best and brightest and come to us with a range of backgrounds and experiences. We look for individuals who are dedicated to quality and see challenges as opportunities to learn and grow. Our team continues to thrive and we have over 60 full-time employees between our headquarters in Denver and Client Services, Production, and R&D facilities in Tucson, AZ. We're a collaborative, upbeat group that knows the importance of work-life balance, which is why we offer a variety of benefits in an inclusive, diverse and intersectional feminism-focused work environment. We also value our employees' health and well-being, so we offer generous 401K, health insurance, sick day policy and a wide range of health and wellness resources. If you're interested in joining the oVertone team, visit our careers page today. https://overtone.co/pages/careers You can also keep up with us on social media! https://twitter.com/overtonecolor https://www.facebook.com/overtonehaircare https://www.youtube.com/user/oVertonehaircare https://www.instagram.com/overtonecolor/ https://www.pinterest.com/overtonecolor/

What are the monthly traffic metrics for Overtone?

6/mo Traffic Growth

-1.50%

All Time Traffic Growth

Create Free Account

Monthly Hits

657k

Time on Site

3.2Mins

Bounce Rate

47%

How fast is Overtone growing?

Overtone has grown by 30.9% in the last 6 months according to SimilarWeb.

How do people interact with Overtone?

Last month, Overtone received 657k visitors who spent an average of 3.2 minutes on the website and visited 3.0 different pages per session. Overall, 47% of people bounce on the first visit.

How do people find Overtone?

269.2k people (41%) visit Overtone directly. 294.2k (45%) people search for them in Google. Whereas, 53.3k (8%) discover Overtone through Facebook, Reddit, and YouTube. 15.3k (2%) visitors come from Overtone's email newsletters. Finally, 16.9k (2.6%) people come from affiliates and or paid referrals.

Who uses Overtone?

Overtone's top market is the United States and they receive 594.2k (90.5%) people.
Then the 2nd is Canada with 29.4k (4.5%).
The 3rd is is United Kingdom with 4.5k (0.7%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Overtone's ads on Google?

Google Ads

oVertone Color | Your New Obsession‎

https://overtone.co/

A hair-dye alternative that will blow your mind. Types: Red, Orange, Peach, Pink, Purple, Silver, Blue, Rose Gold, Teal, Yellow.

oVertone Coloring Conditioner - Deep Coloring Conditioner

https://overtone.co/

We've got you covered whether you're looking for a little hair maintenance or a new look.

Overtone.co | Silver Hair? Meet oVertone | Beauty Gurus are Obsessed‎

https://overtone.co/

Healthy Color Conditioners for a Fade Free life. Types: Fantasy, Vibrant, Neon, Pastel, Bright.

oVertone Color Conditioner - Better Than Colored Shampoo - overtone.co‎

https://overtone.co/pages/what-is-overtone

Why use drying shampoos for colored hair when you can use a color conditioner?! Vegan · Sulfate-free · Free Shipping over $60 · Curl-friendly

oVertone® Better Than Shampoo | Bright Hair in Under 15min‎

https://overtone.co/

The Best Color Depositing Conditioner to Keep You at Your Best and Brightest. Types: Red, Orange, Peach, Pink, Purple, Silver, Blue, Rose Gold, Teal, Yellow.

What do Overtone's customers say about them?

Review Score

2.6/5

Total Reviews

379

Info

oVertone Haircare
5 Star
65.0%
4 Star
10.0%
3 Star
5.0%
2 Star
5.0%
1 Star
15.0%
Read reviews that mention
Morgan Elizabeth

Stains hair shaft until it grows out

Reviewed on 2021-05-28T23:50:36

I loved my color when I did it 15 months ago. I have highlighted hair and did it pink. It easily washed out.Or so I thought. I just got my first post covid highlight job and low and behold when the foil was opened my hair was pink! Overtone gets into your hair shaft and NEVER comes out. So I now have a pinkish hue to my highlights. Not ideal. *this is not true with hair that's never been colored. But who has virgin hair?
read more
FrownSugar

too subtle for average (not dark) blonde hair

Reviewed on 2021-05-28T18:50:55

I used the blush combination set on my hair which I though was an average blonde color.It has never been dyed and I am 45 years old. I have pretty thick hair too. I applied the dye to dry hair and let it sit for 15 minutes. I washed it out with very hot water. There is no evidence that any dye was applied to my hair. The dye also got on my tub and sink and left no stain. It smells wonderful and my hair is very hydrated.
read more
MARTHA SMITH

I love the ease of use

Reviewed on 2021-05-28T18:28:11

I love the ease of use. The color is rich and vibrant.
Melanie Lethbridge

I use the Rose Gold for Brown hair

Reviewed on 2021-05-27T23:31:51

I use the Rose Gold for Brown hair. Love. What I love is that you can achieve a really beautiful color in the healthiest way possible for your hair.Super fun product with a great staff!! Although I know its a pigmented color my only wish is that it would last longer!! P.S. It smells amazing! Cuddle up.
read more
Samantha Anseeuw

Seriously the best product ever

Reviewed on 2021-05-27T20:23:22

Seriously the best stuff for vibrant red hair! Especially if you have natural thick curly hair like me.The color stays perfectly and it doesn’t damage your curls. It actually restores them if your hair is damaged. Honestly can’t get enough of this stuff been using it religiously for four years. I don’t even use an actual dye ever. I bleach then apply this and perfect red hair. It’s amazing and I’m always getting compliments about my hair.
read more
Jillian Campbell

My Overtone product arrived extremely…

Reviewed on 2021-05-27T20:15:30

My Overtone product arrived extremely quickly- I was pleasantly surprised! I am looking forward togoing purple soon!
read more
buffy

love this company

Reviewed on 2021-05-27T19:45:32

love this company, love these products!
Gina

Excellent customer service

Reviewed on 2021-05-26T23:54:58

Great customer service helped me fix an issue promptly and courteously

Callrail

Tracking and analytics for phone calls and web forms. optimize your marketing and increase roi on your ppc, seo, and offline ad campaigns.... More

Category

Business and Consumer Services

Monthly Traffic

523.99k

43.56%

Ad Spend

$115.57k

Time

Breaking news and analysis from time.com. politics, world news, photos, video, tech reviews, health, science and entertainment news.... More

Category

News and Media

Monthly Traffic

24.09M

-7.03%

Ad Spend

$41.35k

Istockphoto

Explore millions of exclusive photographs, videos and illustrations that are researched and shot by a diverse global community to be inclusive and inspirational.... More

Category

Hobbies and Leisure

Monthly Traffic

33.06M

64.38%

Ad Spend

$509.29k