Review (April 2024)

For more than 25 years, we’ve made tools that delight and exceed expectations. if you’re not satisfied with your purchase, we want to hear about it. we’re here to make it better – guaranteed. at oxo, we believe in better – better design, better functionality, better experience – and that’s exactly how we make our products. for more than two decades, we’ve made tools that delight and exceed expectations. our curiosity drives us.

48.5M

Estimated Revenue

474.26k

Website Visitors

4/5

Trustpilot Score

What do we know about OXO?

Estimated Revenue (2020)

$48.5M

Total Employees

290

Founded

1990

Industry

Consumer Goods

Location

New York, United States

About

OXO: For more than 25 years, we’ve made tools that delight and exceed expectations. If you’re not satisfied with your purchase, we want to hear about it. We’re here to make it better – guaranteed. At OXO, we believe in better – better design, better functionality, better experience – and that’s exactly how we make our products. For more than two decades, we’ve made tools that delight and exceed expectations. Our curiosity drives us.

Social Links

Alexa Ranking: 269263

What is OXO's Revenue?

OXO's estimated revenue for 2023 is $48.5M.

What does OXO do?

OXO International, Ltd. designs, manufactures, and markets consumer products and appliances. The company offers bar and wine accessories, tea kettles, travel mugs, and water bottles; and baking products, bowls, brushes, cutting boards and cutlery, egg tools, food scales, food storage products, fruit and vegetable tools, garlic and herb tools, graters and cheese tools, grilling tools, grinders and shakers, ice cream scoops, mashers and food mills, measuring tools, meat and seafood tools, oven mitts and pot holders, pizza tools, salad tools, strainers and colanders, and thermometers and timers.

What are the monthly traffic metrics for Oxo?

6/mo Traffic Growth

20.80%

All Time Traffic Growth

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Monthly Hits

474k

Time on Site

2.0Mins

Bounce Rate

53%

How fast is Oxo growing?

Oxo has grown by 17.5% in the last 6 months according to SimilarWeb.

How do people interact with Oxo?

Last month, Oxo received 474k visitors who spent an average of 2.0 minutes on the website and visited 3.0 different pages per session. Overall, 53% of people bounce on the first visit.

How do people find Oxo?

128.1k people (27%) visit Oxo directly. 287.4k (61%) people search for them in Google. Whereas, 16.3k (3%) discover Oxo through Facebook, Reddit, and YouTube. 4.4k (1%) visitors come from Oxo's email newsletters. Finally, 4.4k (0.9%) people come from affiliates and or paid referrals.

Who uses Oxo?

Oxo's top market is the United States and they receive 393.5k (83.0%) people.
Then the 2nd is Canada with 20.9k (4.4%).
The 3rd is is United Kingdom with 6.3k (1.3%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

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