Review (April 2024)

Buy now from the pantone official website - hundreds of color tools in stock for graphic design, print, fashion, textiles, and home. pantone provides a universal language of color that enables color-critical decisions for designers, brands, and manufacturers.

47.5M

Estimated Revenue

1.53M

Website Visitors

3.7/5

Trustpilot Score

What do we know about Pantone?

Estimated Revenue (2020)

$47.5M

Total Employees

210

Founded

1963

Industry

Design

Location

Carlstadt, United States

About

Pantone: Buy now from the Pantone official website - hundreds of color tools in stock for graphic design, print, fashion, textiles, and home. Pantone provides a universal language of color that enables color-critical decisions for designers, brands, and manufacturers.

Social Links

Alexa Ranking: 21568

What is Pantone's Revenue?

Pantone's estimated revenue for 2023 is $47.5M.

What does Pantone do?

About Pantone and the Pantone Color Institute Pantone, a wholly owned subsidiary of X-Rite, Incorporated, is the global color authority and provider of professional color standards for the design industries. Pantone products have encouraged colorful exploration and expressions of creativity from inspiration to implementation for more than 50 years. Through the Pantone Color Institute, Pantone continues to chart future color direction and study how color influences human thought processes, emotions and physical reactions. Pantone furthers its commitment to providing professionals with a greater understanding of color and to help them utilize color more effectively. Always a source for color inspiration, Pantone also offers designer-inspired products and services for consumers. More information is available at www.pantone.com. For the latest news, trends, information and conversations, connect with Pantone on Instagram, Facebook, and Twitter.

What are the monthly traffic metrics for Pantone?

6/mo Traffic Growth

-3.90%

All Time Traffic Growth

Create Free Account

Monthly Hits

2M

Time on Site

2.9Mins

Bounce Rate

48%

How fast is Pantone growing?

Pantone has grown by 17.2% in the last 6 months according to SimilarWeb.

How do people interact with Pantone?

Last month, Pantone received 2M visitors who spent an average of 2.9 minutes on the website and visited 3.0 different pages per session. Overall, 48% of people bounce on the first visit.

How do people find Pantone?

472.1k people (31%) visit Pantone directly. 990.4k (65%) people search for them in Google. Whereas, 20.7k (1%) discover Pantone through Facebook, Reddit, and YouTube. 7.2k (0%) visitors come from Pantone's email newsletters. Finally, 740 (0.0%) people come from affiliates and or paid referrals.

Who uses Pantone?

Pantone's top market is the United States and they receive 403.1k (26.4%) people.
Then the 2nd is Brazil with 70.3k (4.6%).
The 3rd is is United Kingdom with 69.3k (4.5%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What do Pantone's customers say about them?

Review Score

3.7/5

Total Reviews

4

Info

Pantone
5 Star
50.0%
4 Star
0.0%
3 Star
0.0%
2 Star
0.0%
1 Star
50.0%
Read reviews that mention
gianni baldini

Best color system

Reviewed on 2020-05-22T09:23:46

Best color system, very interesting.
Landy Pacheco

I ordered a ceramic yellow pencil cup…

Reviewed on 2020-05-14T04:22:46

I ordered a ceramic yellow pencil cup and it arrived today. It looks great!. Beautiful color like in the pictures.Im very happy!.
read more
kathleen

Something is not right

Reviewed on 2019-08-21T20:25:51

Something is not right. They accepted order. Sent email with order number. I requested 2 day shipping because I have a deadline.They sent an email saying my cc was flagged and that I would have to wire transfer money. So I had my girlfriend order it for me - same thing happened to her. I called them and they gave me the run-around. Not good. Something is not right.
read more
William Pedrick

Does not stand behind a faulty product

Reviewed on 2019-02-12T10:34:08

I purchased (through a third party) a Pantone Coated Chip book, costing nearly £400.00. The leverarch file has broken in less than 6 months and their customer service department - who didn't bother picking up the telephone for 2 days - have refused to replace the file because I didn't purchase it directly from them. A picture has been sent to the customer service department clearly displaying the faulty product. It is not fit for purpose. The folder is clearly branded 'Pantone' and not any other brand. You cannot purchase these 3-ring lever arch files anywhere else in the UK, so we are now stuck with a very expensive product that cannot be used without all of the swatches falling out of the file. Appalling service. Avoid using this company.
read more

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