Popsugar: See Their Revenue, Competitors, Traffic, and Reviews (March 2024)

Review (March 2024)

Popsugar delivers the biggest moments, the hottest trends, and the best tips in entertainment, fashion, beauty, fitness, and food and the ability to shop for it all in one place.

28M

Estimated Revenue

16.44M

Website Visitors

3.7/5

Trustpilot Score

What do we know about POPSUGAR?

Estimated Revenue (2020)

$28M

Total Funding

$46M

Total Employees

430 Founded

2006

Industry

Publishing

Last Funding Date

Venture (Round not Specified) Apr 2011

Location

San Francisco, United States

About

POPSUGAR: Dedicated to the latest must haves in fashion and accessories, POPSUGAR Fashion provides the wishlist before the waitlist!

Social Links

Alexa Ranking: 2934

What is POPSUGAR's Revenue?

POPSUGAR's estimated revenue for 2023 is $28M.

What does POPSUGAR do?

POPSUGAR is the #1 most engaged-with Women's Lifestyle site in the U.S. according to Comscore [Comscore, February 2020]. The company reaches young women through its positive and purpose-driven content across multiple platforms, spanning entertainment, fashion, beauty, fitness, parenting, and more. POPSUGAR reaches 1 in 2 Millennial women in the United States and leads all women's lifestyle publishers in user engagement [Comscore & Platform Analytics, 2019]. In November 2019, POPSUGAR joined Group Nine Media, the #1 video publisher on mobile in the U.S., and home to The Dodo, NowThis, Thrillist and Seeker [Nielsen DCR, June 2020].

What are the monthly traffic metrics for Popsugar?

6/mo Traffic Growth

-5.30%

All Time Traffic Growth

Create Free Account

Monthly Hits

16M

Time on Site

1.1Mins

Bounce Rate

65%

How fast is Popsugar growing?

Popsugar has grown by -12.3% in the last 6 months according to SimilarWeb.

How do people interact with Popsugar?

Last month, Popsugar received 16M visitors who spent an average of 1.1 minutes on the website and visited 3.0 different pages per session. Overall, 65% of people bounce on the first visit.

How do people find Popsugar?

2.3M people (14%) visit Popsugar directly. 10.6M (65%) people search for them in Google. Whereas, 2.4M (15%) discover Popsugar through Facebook, Reddit, and YouTube. 28.9k (0%) visitors come from Popsugar's email newsletters. Finally, 566.1k (3.4%) people come from affiliates and or paid referrals.

Who uses Popsugar?

Popsugar's top market is the United States and they receive 12M (72.9%) people.
Then the 2nd is Canada with 974.6k (5.9%).
The 3rd is is India with 347.8k (2.1%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Popsugar's ads on Google?

Google Ads

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