Review (April 2024)

Adored by fashion fans and value seekers alike.

716.48M

Estimated Revenue

11.06M

Website Visitors

2.6/5

Trustpilot Score

What do we know about Primark?

Estimated Revenue (2020)

$716.48M

Total Employees

23000

Founded

1969

Industry

Retail

About

Primark: Adored by fashion fans and value seekers alike.

Social Links

Alexa Ranking: 27325

What is Primark's Revenue?

Primark's estimated revenue for 2023 is $716.48M.

What does Primark do?

Adored by fashion fans Primark is widely established as the destination store for keeping up with the latest looks without breaking the bank. We offer a diverse range of products, stocking everything from baby and kids, to womens, mens, home, accessories, beauty products and confectionery. Primark opened its first store in Dublin in 1969 under the name Penneys and today operates over 300 stores in ten countries across Europe while growing our presence in the United States. Primark is an exciting company where no two days are the same. We operate at fast pace across all functions and aim to deliver amazing fashion and amazing prices to our customers every day.

What are the monthly traffic metrics for Primark?

6/mo Traffic Growth

39.10%

All Time Traffic Growth

Create Free Account

Monthly Hits

11M

Time on Site

3.6Mins

Bounce Rate

35%

How fast is Primark growing?

Primark has grown by -0.4% in the last 6 months according to SimilarWeb.

How do people interact with Primark?

Last month, Primark received 11M visitors who spent an average of 3.6 minutes on the website and visited 5.0 different pages per session. Overall, 35% of people bounce on the first visit.

How do people find Primark?

1.9M people (17%) visit Primark directly. 8.6M (78%) people search for them in Google. Whereas, 99.4k (1%) discover Primark through Facebook, Reddit, and YouTube. 59.2k (1%) visitors come from Primark's email newsletters. Finally, 12.9k (0.1%) people come from affiliates and or paid referrals.

Who uses Primark?

Primark's top market is the United Kingdom and they receive 3.7M (33.6%) people.
Then the 2nd is Spain with 2.1M (18.7%).
The 3rd is is Portugal with 775.5k (7.0%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Primark's ads on Google?

Google Ads

Visual Merchandising Assistant | Primark Careers

http://careers.primark.com

Drive standards across our fast-paced retail environment as Visual Merchandise Assistant. Your role is all about the amazing Primark product! And enhancing the customer experience. Setting High Standards. Fashion Industry Leader. Leave Your Primark!

Primark Careers | Cash Office Jobs

https://careers.primark.com/

Leave your PRIMARK and join our team as a Cash Handler Assistant, YOU control the cash.

PRIMARK Sales Jobs | Retail Supervisor | Apply Today

https://careers.primark.com/

Looking for Sales roles in New Jersey? We are all about the fashion and fabulous careers. Join our team today in a Supervisor role! Leave Your Primark! Fashion Industry Leader. Setting High Standards. Types: Supervisor Roles, Retail Jobs, American Dream Mall.

Visual Merchandising Assistant | Primark Careers | primark.com

http://careers.primark.com

Drive standards across our fast-paced retail environment as Visual Merchandise Assistant. Your role is all about the amazing Primark product! And enhancing the customer experience. Setting High Standards. Leave Your Primark! Fashion Industry Leader.

Keyword: forever 21 visual merchandiser job description

Primark Careers | Retail Manager Roles

http://careers.primark.com

Be part a fast-growing business that values creativity and commitment as a Retail Manager. Join our team today in the newly renovated American Dream Mall location. Leave Your Primark! Fashion Industry Leader. Setting High Standards.

Keyword: what other jobs can retail managers do

What do Primark's customers say about them?

Review Score

2.6/5

Total Reviews

30

Info

Primark
5 Star
12.5%
4 Star
25.0%
3 Star
6.3%
2 Star
31.3%
1 Star
25.0%
Read reviews that mention
Susan Harper

This disgusting shop is disgraceful

Reviewed on 2021-05-13T22:29:45

This disgusting shop is disgraceful I hate Primark with all my soul. I despise it. It is the worst place ever!Never go to Primark trust me! This revolting shop is full of reckless wild teenagers who kept yelling at me which was utterly rude. These female teenagers were a strange sort of orange colour, maybe they had a skin condition. The worst thing about this place was the manky sludge all over the floor! I think someone had an accident! Someone had done a big poo poo on the floor! In the middle of the shop! And no one could be bothered to clean it up! I told a group of the workers “You should all be doing your job and clean up the mess in your shop as someone has poo pooed all over the floor and it is your responsibility to clean that up and get rid of it so you don’t lose customers although I am surprised you have any customers with this attitude and this stupid shop” They then all gave me a dirty look and walked away. THEN THEY HAD THE AUDACITY TO KICK ME OUT OF THE SHOP! ME!! ALL I DID WAS TELL PEOPLE HOW TO DO THEIR JOB WHICH THEY SHOULD ALREADY KNOW HOW THEY SHOULDVE BEEN THE ONES KICKED OUT AND NOT ME!!??? I bet this shop has LOL! Which means lots of lice. NEVER EVER EVER EVER IN YOUR WHOLE LIFE EVER GO TO PRIMARK. IT IS LIKE LIVING HELL!
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Suleyman Korucu

Coventry primark very bad customer service

Reviewed on 2021-05-06T19:38:53

I wouldn’t recommend Coventry primark very bad customer service and poor quality and attitude
lol

They have no small sizes and favourtism…

Reviewed on 2021-05-03T10:24:44

They have no small sizes and favourtism fat people and i wouldn’t recommended going.
Rog

Potentially one of the best shop for young families

Reviewed on 2021-03-07T14:21:45

Everybody working in Primark is super polite and helpful, now stores are not as before covid,but when everything will go back to normality I will for sure purchase more candles, sportwear and loungewear. But how can such a big, family oriented and well known company has such a toxic smelly poor quality shoes and bag sections?With all the cheap and good quality European factories willing to partner with Primark they choose the worst Asian quality possible???Their quality managers should start considering reducing transcontinental import creating useless tons of pollution .
read more
MISS RODGERSON

Extremely helpful and kind staff

Reviewed on 2021-02-04T11:37:32

Extremely helpful and kind staff, they are so positive and caring. Excellent value for money and good choices.I love you primark!
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Simrah khan

i absolutely love primark whenever i go…

Reviewed on 2020-09-26T10:37:58

i absolutely love primark whenever i go i can find what im looking for. the staff there are really nice to.however i feel as if primark should start doing pjamas and hoodies that teenagers would definitley buy such as vampire diaries, the originals and more tv shows.
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Cassie Fitzpatrick

It’s ok but can do better

Reviewed on 2020-09-02T11:56:44

So when I go to primark I like to get pajamas but I really like getting the Disney pajamas because they have great designs but they do be pricey.Primark if you are reading this hi I want to give you some ideas for pajamas you should do some vampire diaries pajamas because I would definitely buy them thank youuuuuu
read more
Charlie A

Super awesome but don’t deliver

Reviewed on 2020-05-20T14:01:36

Love primark so much! The only MASSIVE downside is that they don’t deliver and since I don’t live ina city with a primark I’ve always got to travel to go shopping there so can’t shop as often as I’d like to! The range of clothes is awesome and they always have something to suit my style whenever I shop there.
read more

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