Review (April 2024)
Top-brand gear, clothing—and outdoor adventures! plus rentals, classes, events, expert advice and more. visit rei co-op online and in-store.
3.12B
Estimated Revenue
28.53M
Website Visitors
2.2/5
Trustpilot Score
What do we know about REI?
What is REI's Revenue?
REI's estimated revenue for 2023 is $3.12B.
What does REI do?
At Recreational Equipment, Inc. (REI) we believe a life outdoors is a life well-lived. We believe that it's in the wild, untamed and natural places that we find our best selves, so our purpose is to awaken a lifelong love of the outdoors, for all. Since 1938, we have been your local outdoor co-op, working to help you experience the transformational power of nature. We bring you top-quality gear and apparel, expert advice, rental equipment, inspiring stories of life outside and outdoor experiences to enjoy alone or share with your friends and family. And because we have no shareholders, with every purchase you make with REI, you are choosing to steward the outdoors, support sustainable business and help the fight for life outside. So whether you're new to the outdoors or a seasoned pro, we hope you'll join us.
What are the monthly traffic metrics for Rei?
6/mo Traffic Growth
-28.40%
All Time Traffic Growth
Create Free Account
Monthly Hits
29M
Time on Site
4.4Mins
Pages per Visit
5.0
Bounce Rate
48%
How fast is Rei growing?
Rei has grown by 12.3% in the last 6 months according to SimilarWeb.
How do people interact with Rei?
Last month, Rei received 29M visitors who spent an average of 4.4 minutes on the website and visited 5.0 different pages per session. Overall, 48% of people bounce on the first visit.
How do people find Rei?
11.4M people (40%) visit Rei directly. 14.2M (50%) people search for them in Google. Whereas, 494.5k (2%) discover Rei through Facebook, Reddit, and YouTube. 508.1k (2%) visitors come from Rei's email newsletters. Finally, 277.6k (1.0%) people come from affiliates and or paid referrals.
Who uses Rei?
Rei's top market is the United States and they receive 26M (91.0%) people.Then the 2nd is Canada with 528.2k (1.9%).The 3rd is is United Kingdom with 165.4k (0.6%).
Traffic Growth (last 6 months)
What are Rei's ads on Google?
Google Ads
Shop Kayaks at REI - Starting at $249.00
https://www.rei.com/c/kayaks
Get Outside & Play with Quality Outdoor Gear. 100% Satisfaction Guaranteed at REI. Sharing Our Passion For The Outdoors Since 1938. Shop Now! Gift Cards Available. Download Mobile App. Store Locator. Sign Up For E-Mails. Types: Touring Kayaks, Fishing Kayaks.
Keyword: kayak sale
Arcteryx at REI | Award Winning Gear & Clothing | REI.com
https://www.rei.com/b/arcteryx/c/all
Rating for rei.com: 4.9 High-Performance Outdoor Gear. 100% Satisfaction Guaranteed! Join REI—Members Get More. Quality Gear & Top Brands. Reviews & Expert Advice. Free Delivery on $50+ Brands: Darn Tough, Marmot, Osprey, Thule, Big Agnes, Prana, Garmin.
Keyword: arcteryx
Shop Kayaks at REI - Starting at $249.00
https://www.rei.com/c/kayaks
Get Outside & Play with Quality Outdoor Gear. 100% Satisfaction Guaranteed at REI. Sharing Our Passion For The Outdoors Since 1938. Shop Now! Sign Up For E-Mails. Gift Cards Available. Store Locator. Download Mobile App. Types: Touring Kayaks, Fishing Kayaks.
Kayak Sales - Award Winning Gear & Clothing
https://www.rei.com/c/kayaks?r=c&ir=category:kayaks&page=1&s_kwcid=PS_Google|401_1606070|kayyak|NB|
Shop—Touring & Recreation Kayaks. Check Our Reviews Before You Buy! Join REI—Members Get More · Snowsports and Ski Gear · REI Members Save 10% Lafayette St, New York - (212) 680-1938 - Open today · 10:00 AM – 9:00 PM Saturday 10:00 AM – 9:00 PM Sunday 1
Waterproof pants | Free Shipping on Orders $50+ | REI.com
https://www.rei.com/c/casual-pants
Rating for rei.com: 4.9 Quality Gear & Top Brands. Read Our Reviews First! Shop From Your Phone. Sign Up For Emails. Become A Member. Gift Cards Available. Store Locator. Expert Advice. 303 Lafayette St, New York, NY - Open today · 11:00 AM – 8:00 PM Su
Keyword: waterproof pants
What do Rei's customers say about them?
Review Score
2.2/5
Total Reviews
177
Info
REI5 Star
15.0%
4 Star
5.0%
3 Star
5.0%
2 Star
10.0%
1 Star
65.0%
Read reviews that mention
Naved Khan
Horrible experience from the manager at…
Reviewed on 2021-04-03T19:44:54
Horrible experience from the manager at West Hartford, CT.
I always had great experience with their customer service,employees knowledge on their products and their policies for last ten years. But now after going to REI recently on my purchases I encountered a rude personality manager, Amber.
I bought the headlamp at full price and after couple of days I realized I should have used the 20% off coupon. So within a week I took it to the store all packed in the box to offer me the discount. This was within the expiry dates. I encountered this manager at the cash register, I apologized for missing the discount and requested for it as it wasn't expired either. Then she gave me a lecture on as this is applied at the time of purchase which I understood. I told her I can return the product and buy again with discount. She made strange faces with laughs of sarcasm and gave the discount. This was rude.
Now the second time, yesterday I ordered the bike and went to pickup from the store as it was ready. I went and in the bicycle section one employee was working and busy with customer. So I waited in line and after 15 minutes I asked the manager as she walked pass by me if she can help me with this pickup. She said no the bicycle salesperson can only help. I told her that I have been standing here so long, her reply was "keep waiting until he is done with other customer". I told her I completely understand but can you please send someone else from floor and she replied no just wait. This was rude and unexpected from REI as per my past experiences. It was frustrating to spend half an hour to pickup the bicycle. Certainly this manager is not helping but just pissing off loyal customers.
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April
Long time member disillusioned!
Reviewed on 2021-04-02T04:36:28
I’m going to add my story to other long time members who felt the customer service,and indeed the whole co-op is going downhill fast.
I’ve had multiple orders not fulfilled, only got the cancellation days later claiming “inventory issue”. Finally, one of the employee (verified by his manager later) confirmed REI doesn’t have a real time order-inventory match. So if there’s 5 items showing, 6 orders may have already existed. And 1 unlucky customer will wait days before being informed there’s no inventory!
In this day and age of internet commerce, not having a real time order-inventory match is sooo last century. I’m afraid this is another sign REI is probably on the way down like other long time outdoor stores such as EMS. Their price is on the expensive side. They have reduced their guarantee time frame. With this new understanding of their shaky order fulfillment ability, I would put them on the bottom of the list when choosing whom to order from.
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Kelz Tux
I give two stars because the staff is…
Reviewed on 2021-03-31T08:35:09
I give two stars because the staff is nice and friendly. I am here to write a review on the corporate overhead,regarding recent changes to the bike shop services.
On Monday, March 30th, 2021, I walked into rei, just as I have for years before, with my brother to get his ebike tuned up. We walked up, and they asked what we needed, so we told them his bike needed a basic bicycle tune up, and all of a sudden the 3 employees just gave me this grim stare, and told me “sorry to have to be the bearer of bad news, but we won’t work on your bike.” I asked them why, and they said it was a new “corporate overhead policy, which says that from now on the bike shop is reserved only for ebikes that were purchased directly from REI”.
(Keep in mind, without power this is just a normal ordinary bike, nothing special. I didn’t mention anything about the electrical system, as this needed no help.)
I asked if they would just give it a tune up on the bike parts that they could tune, and they still completely refused. I asked them to show me the policy change and their response was “I know it was recently, let me try to find it” and they proceeded to look on the computer for 10 minutes, unable to find any policy change documentation whatsoever. They showed me an older document, which very clearly stated that our bike fit the necessary requirements to be serviced at rei. Still they refused to help.
So later on, we decided to test something. We took off the wheels of the same bike and walked back in with just our wheels and ask them to service them, and sure enough they did it without question......... for some reason they could service the wheels, but not the bike?
Oh and the best part, after they trued the wheels, as we were walking out, the employee at the front sending us off asked “I think you’re missing the rest of your bike” .......yeah how ironic that was.
I’m very disappointed and as a loyal rei co op member, I’ve grown to love the bike shop and come regularly for advice and parts. Unfortunately it looks like they’re about to lose the first of I’m sure many loyal customers with this undocumented corporate overhead change of policy that doesn’t make any sense. I will be patient for a little while as I have reached out to rei corporate to see if they can straighten this out, but otherwise, expect me to never go to rei for bike maintenance EVER again.
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Casey Wheeler
Overall this is a great store
Reviewed on 2021-03-31T00:49:44
Overall this is a great store. There is a premium in the price, but I think they treat their employees well,and are one of the "better ones" when it comes to organizations servicing the outdoor industry in a mostly sustainable way.
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Terri O'Connell
My Merchandise Was Not What I Ordered…
Reviewed on 2021-03-15T10:19:15
My Merchandise Was Not What I Ordered !!!!!!!!!!!!!!!!!1
I ordered 2 dresses, the same size.I waited a long time . Only after I challenged the charge did. They show up. One was tiny one was large, the material was a joke. They barely resembled the pic. A quality that made me cry. IF IT SOUNDS TO GOOD TO BE TRUE!!!!!! I used their own guide and ordered clothing up one size. None of the clothes fit. This clothing is so cheap you cannot even use it as dust rags. I sent an email to the company they do not answer my email then I went on the internet and I found this COMPANY HELP which is ₑᵢցₕₜ ƒₒᵤᵣ ƒᵢᵥₑ fᵢᵥₑ ₜຟₒ ₒₙₑ seven two four five I contacted this company they admitted their mistake is what I order, and they sent me the wrong colors and different material item finally they have provided me a refund and return label FOR THIS CHEAP THIN CHEAP MATERIAL DRESS DO NOT BUY ANYTHING FROM THIS WEBSITE ... PRODUCT IS NOT AS ADVERTISED! so disappointing! would not recommend to my friends. Buyer beware!! Buy American-made in the USA!
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Rhodney
Awful customer service in NYC!!
Reviewed on 2021-03-01T05:10:31
I tried shopping there for a Ski Jacket in NYC. I tried to enter through the lafayette side and I was immediately reprimanded and told to go around the block.This occurred about 2 weeks ago when we were experiencing the frigid temperatures. I complied and went through the front entrance afterwards- I get inside an you have a customer service rep on the floor. She saw me looking at the jackets and didn't even bother to inquire what I was looking for, or if i needed assistance. I finally waved her down and asked for help. She told me whatever is out there is all they have, and walked away. There was absolutely noone on the floor that she was helping. Not sure why I was treated that way-I felt discriminated and humiliated. They are so adamant about reprimanding about me coming into an empty store through the exit buy could care less about selling a ski jacket!! I went too Burton afterwards and had a MUCH better experience- The gentleman there, Peter helped me select a jacket then he realized that he did not have it in stock so he went out of his way to look for it in another store and have it overnighted to me. That's what I consider customer service and actually caring about your job and customers...
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Christina Jefferson
Actually
Reviewed on 2021-02-27T08:43:27
Actually
Actually, I give them ZERO STARS FOR THE PRODUCT
I waited 2 months for my order after I had paid.The clothes finally arrived and were nothing like I had ordered. The picture for one dress was midi length linen dress and jacket - what did I get - mini-mini that doesn't even cover made from a thin poly blend - YUCK! They use photos of quality European clothing and make a very cheap and different version.I asked to return no response then I went on the social media and i found this helpful info ?????????? seven6eight four zero one one I FINALLY SENT BACK THE WHOLE CHEAP LOOKING
DRESS BACK did receive a bomber, except it is NOTHING LIKE WHAT WAS SHOWN. What the hell? Who does this?
, THE PRODUCT IS GARBAGE, THE WAIT TIME TO GET IT'S 2 MONTHS AND MORE.GETTING
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Timmy Vincent
Awful costumer service
Reviewed on 2021-02-25T05:06:18
Awful costumer service. Shop anywhere else for your sporting good needs! You’ll thank me.
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