Review (April 2024)
Your best source for high quality & innovative woodworking tools, finishing supplies, hardware, lumber & know-how. find everything you need to make your next project a success. family-owned since 1954.
171.47M
Estimated Revenue
3.21M
Website Visitors
1.7/5
Trustpilot Score
What do we know about Rockler Companies, Inc.?
Estimated Revenue (2020)
$171.47M
Total Employees
220
Founded
1954
Industry
Retail
Location
Medina, United States
About
Rockler Companies, Inc.: Your best source for high quality & innovative woodworking tools, finishing supplies, hardware, lumber & know-how. Find everything you need to make your next project a success. Family-owned since 1954.
What is Rockler Companies, Inc.'s Revenue?
Rockler Companies, Inc.'s estimated revenue for 2023 is $171.47M.
What does Rockler Companies, Inc. do?
Is there anything more satisfying than building something lasting with your own two hands? Whether you're refinishing an antique chair, upgrading your kitchen cabinets, or taking a pile of wood and creating a family heirloom, woodworking brings out the best in all of us. Your efforts and skill are appreciated at Rockler, a family-owned business celebrating 60 years of woodworking. Despite being one of the largest online resources for woodworkers with a chain of stores across the country, we still take a personal interest in every one of your projects. We have real people in our Minnesota headquarters answering the phones. We work tirelessly to bring the industry's most innovative products, thinking, and education to both our physical locations and online store. You can always trust Rockler to deliver quality products and impeccable customer service. Founded in 1954, Rockler Woodworking and Hardware provides woodworkers and DIYers with quality tools, hardware, wood and know-how. Rockler is known among professional and hobby woodworkers as the go-to source for innovative tools, jigs and shop accessories. Whether you're building a simple bookshelf, a custom desk, or a whole kitchen full of cabinets, Rockler has the tools, hardware, and supplies to make your project a success. Let us know how we can help you Create with Confidence™ — on this project and whatever you dream up next: http://www.rockler.com/create-with-confidence/ Like what you see? Share this passion for excellence? Come work for us! See what our employees have to say about working at Rockler: http://www.rockler.com/careers/ For product questions and store locations, visit http://www.rockler.com/support
What are the monthly traffic metrics for Rockler?
6/mo Traffic Growth
19.50%
All Time Traffic Growth
Create Free Account
Monthly Hits
3M
Time on Site
3.1Mins
Pages per Visit
3.0
Bounce Rate
55%
How fast is Rockler growing?
Rockler has grown by -16.8% in the last 6 months according to SimilarWeb.
How do people interact with Rockler?
Last month, Rockler received 3M visitors who spent an average of 3.1 minutes on the website and visited 3.0 different pages per session. Overall, 55% of people bounce on the first visit.
How do people find Rockler?
1.3M people (40%) visit Rockler directly. 1.6M (49%) people search for them in Google. Whereas, 184.3k (6%) discover Rockler through Facebook, Reddit, and YouTube. 74.4k (2%) visitors come from Rockler's email newsletters. Finally, 44.7k (1.4%) people come from affiliates and or paid referrals.
Who uses Rockler?
Rockler's top market is the United States and they receive 3M (92.1%) people.Then the 2nd is Canada with 56.4k (1.8%).The 3rd is is United Kingdom with 26.1k (0.8%).
Traffic Growth (last 6 months)
What are Rockler's ads on Google?
Google Ads
Rockler Woodworking - Official - Your Go-To Woodworking Source.
http://www.rockler.com/?sid=V9105
Woodworking Tools & Supplies. Top Brands to Create w/ Confidence. All Orders $35+ Ship Free · Plans, Tools, & Hardware · Fast Shipping · 60 Years of Woodworking Types: Hardware, Power Tools, Hand Tools, Wood
Woodworker's Journal - May/June 2018 | Rockler Woodworking
https://www.rockler.com/woodworkers-journal-may-june-2018
Save On Top Quality Woodworking & Hardware Products. Wide Selection For All Your Needs.
Rockler Woodworking - Official - Your Go-To Woodworking Source.
http://www.rockler.com/?sid=V9105
Woodworking Tools & Supplies. Top Brands to Create w/ Confidence. Fast Shipping · 60 Years of Woodworking · All Orders $35+ Ship Free · Plans, Tools, & Hardware Types: Hardware, Power Tools, Hand Tools, Wood
Woodworkers Supplies | Free Shipping on $35+ Orders
http://www.rockler.com/wood
Shop Quality Woodworking Supplies. Shop Rockler Woodworking & Hardware Types: Plywood, Molding, Edge Banding, Lumber
Shop Dowel Jig at Rockler | Your Go-To Woodworking Source.
http://www.rockler.com/wood
Shop Quality Woodworking Supplies. Your Woodworking Source Since 1954! 25% Off Parallel Clamps. 25% Off Concealed Hinges. Save 25% On Mixing Mate. 30% Off Carving Tools. Types: Plywood, Molding, Edge Banding, Lumber.
What do Rockler's customers say about them?
Review Score
1.7/5
Total Reviews
91
5 Star
5.0%
4 Star
0.0%
3 Star
0.0%
2 Star
5.0%
1 Star
90.0%
Read reviews that mention
Jessica Alpi
Bad customer service and glitchy…
Reviewed on 2021-05-19T22:39:40
Bad customer service and glitchy website. I ordered 2 of the same item this morning and they charged me for 3.I chose the shipping that would take up to 2 weeks and when I called I was told they couldn’t do anything about it because it already shipped out which I find hard to believe if shipping is 2 weeks away. Anyway the third item made the shipping price increase. I was told I can just return the item once I receive it which means 2 weeks to get here 2 weeks to send back AND I would have to pay the shipping when I did nothing wrong on my part . Just trying to get my husband his Father’s Day gift. Horrible company and horrible customer service would not recommend at all
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John Nella
Did not receive what I ordered
Reviewed on 2021-05-07T02:19:35
Ordered Ash wood filler and received Alder wood filler.
Vincent
Yesterday I reported Rockler to the Federal Trade Commission
Reviewed on 2021-04-01T11:52:23
Yesterday I reported Rockler to the Federal Trade Commission for fraud and just the worst service I've ever seen.I bought a palm sander. It arrived and after I opened the box I new that this was not a new sander. So I put it back in the box and requested a refund. Many emails and lies later I couldn't even get them to send me a mailing label so that could verify my claim that they sold me a sander that wasn't new. Of course they protested that they don't sell used stuff but the numerous photos I sent them on two occasions that show that "someone" had used it before me, got them to at least admit that they needed to see the sander. Rebeccah, the customer rep, finally said she had gotten permission to send a mailer. (and they also used Covid as an excuse for their intransigence), But alas, 10 days after that, and 45 days after purchase, it hasn't shown up. Now it looks like they are going to get a hard look from the authorities and maybe I'll get my money back.
There are plenty of great places to buy your equipment. Rockler isn't one of them.
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David
Worst Customer Service Ever
Reviewed on 2021-03-19T23:18:23
I ordered 2 quarts of Armour Seal on 2/26/21. The order confirmation email that I received only showed Billing address and Shipping address.There was no other order info or amount spent. The order arrived on 3/3/21 along with 4 bar clamps which I did not order and was charged for and a backordered router dado jig which I received and paid for the week before. To make matters worse they are blaming me for their screw up. It took 3 phone calls and a week and a half to get the router dado jig cancelled because I already received it and paid for it the week before and to get a UPS return label emailed to me. I returned the package to the UPS store on 3/11/21 and the tracking number showed it was returned to Rockler's on 3/12/21. It is now 3/19/21 and NO refund yet. So another phone call and now I am being told that it will take up to 2 weeks to get my refund due to Covid 19. Number one rule in sales and customer service, DON'T BLAME THE CUSTOMER FOR YOUR SCREW UP! Also STOP using Covid 19 as an Excuse For your SCREW UP'S.
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Dileep Nackathaya
Deplorable customer service!
Reviewed on 2021-03-04T16:52:35
Update: After a couple more emails to Rockler and their third-party payment partner (after posting this review),I finally got a full refund for my order. I don't know what happened to the items themselves but order status on Rockler's website says "Returned". I have added one star to my original rating since I got a refund but I'm still going to avoid shopping with Rockler for the time being.
Tl;dr If you're ordering from an international address, I suggest you avoid Rockler.
I ordered a honing guide and a digital rolling marking gauge from Rockler on the 20th of January, 2021. Today is March, 4th and the items are god knows where.
I reside in India and I was foolish enough to think Rockler or their third party payment/shipment processing companies would be competent enough to deliver the items I ordered to my address. They even collected shipping, customs duty, and taxes during checkout. The items got shipped in a few days but after that it's just been stuck with UPS at customs clearance and nobody at Rockler has any idea what to do or any interest to help me out.
I have contacted Rockler multiple times and they either just point me to one of their third party partners or just send an automated email saying they're busy. I then try to contact those other companies and they point me back to Rockler saying they have no idea about order status. I've been running around circles for the past 3-4 weeks and there's still no sign that Rockler is going to help me out. I feel lost and tired. I have yet to come across a more incompetent and uncaring customer service.
I spent around 150 bucks on the order which is a substantial amount in Indian currency and I'm not hopeful that I'll get it back since I'm not in the U.S. and can't walk into one of their stores to explain my situation. What a waste of money. I was fooled by their catalogue into making the purchase but never again!
I think companies that treat customers like this shouldn't really get your business. Do yourself a favor and give them a hard pass.
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Paul Nace
DO NOT GIVE THEM YOUR CARD INFO!
Reviewed on 2021-02-05T19:42:11
I placed an order with this company for a backordered cnc. This company billed me twice for a total of $12,000 it took a week for the charges to drop off they then cancelled my order.I called the company and was told they cancelled my order because they forgot to bill me for a "lift gate delivery" for the 80lb cnc. I agreed for the lift gate charge.They then billed me twice again $65 x2 and informed me it will take another two weeks to ship. I cancelled order demanded they remove the double charge again. Immediatley after i hung up i checked my bank and they had just charged my card another $620 . I called them back and they informed me they had cancelled the order and reversed the double $65 charges. I asked why did they charge me another $620 for ? They told me they didn't know why they did it, but dont worry it will drop off. So here I go into the weekend overdrafted thanks to Rockler!
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Darrell Zook
As a former customer I have made…
Reviewed on 2021-02-04T14:41:41
As a former customer I have made hundreds of purchases most of the time okay but some are very slow in shipping.My last order came without some of the brackets. After an hour on the phone with a non-existent customer service I still have no clue if I'll ever see my parts it's been over a month. I usually charge $40 an hour Wonder if they'll make my time worth it lol
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Charlie
Faulty design of a Miter gauge
Reviewed on 2021-01-28T21:36:25
I purchased a precision miter gauge several years ago and made 2 picture frames. I encountered heath issues which kept me out of the wood shop.I recently purchased the fence for this and was setting it up when one of the screws in the piece that slides in the miter slot of the table saw striped out. This is a very [poor design and Rockler has since redesigned it. I talked to technical support, explained the issue and ask if I could get a replacement bar or purchase the new design at a discount. The Rep. said he would talk to Customer service and do. After a several minute wait he came back on and said the is nothing they could do. Lost a good customer!
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