Rutgers Review (2021)

Rutgers, the state university of new jersey, is a leading national research university and the state of new jerseyҀ™s preeminent, comprehensive public institution of higher education.

How is Rutgers getting 127M yearly visitors and annually spends $755k on Google ads?

Keep reading our in-depth review of Rutgers.

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What do we know about Rutgers University?

Estimated Revenue (2020)

$2.5B

Total Employees

18000

Founded

1766

Industry

Higher Education

Location

New Brunswick, United States

About

Rutgers University:

Social Links

Alexa Ranking: 7089

What is Rutgers University's Revenue?

Rutgers University's estimated revenue for 2020 is $2.5B.

What does Rutgers University do?

Rutgers, The State University of New Jersey (also known as Rutgers University), is the largest institution for higher education in the state of New Jersey. It was originally chartered as Queen's College in 1766 and is the eighth-oldest college in the United States. Rutgers is the largest university within New Jersey's state university system, and it was ranked 54th in the world academically in a 2008 survey conducted by the Institute of Higher Education at Shanghai Jiao Tong University. The university offers more than 100 distinct bachelor, 100 master, and 80 doctoral and professional degree programs across 175 academic departments, 29 degree-granting schools and colleges, 16 of which offer graduate programs of study.

What are the monthly traffic metrics for Rutgers?

Traffic Growth

-13.00%

Monthly Hits

11M

Time on Site

5.7Mins

Pages per Visit

6.0

Bounce Rate

28%

How fast is Rutgers growing?

Rutgers has grown by -13.0% in the last 6 months according to SimilarWeb.

How do people interact with Rutgers?

Last month, Rutgers received 11M visitors who spent an average of 5.7 minutes on the website and visited 6.0 different pages per session. Overall, 28% of people bounce on the first visit.

How do people find Rutgers?

4.3M people (41%) visit Rutgers directly. 3.6M (34%) people search for them in Google. Whereas, 225.1k (2%) discover Rutgers through Facebook, Reddit, and YouTube. 1.4M (13%) visitors come from Rutgers's email newsletters. Finally, 879.3k (8.3%) people come from affiliates and or paid referrals.

Who uses Rutgers?

Rutgers's top market is the United States and they receive 9.8M (92.8%) people.
Then the 2nd is India with 92.5k (0.9%).
The 3rd is is China with 47k (0.4%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

What are Rutgers's monthly US traffic stats for Google paid and organic traffic?

Organic Clicks

3M

12.9%

Paid Clicks

6k

-64.3%

Google Ad Spend

$63k

Keywords Ranked

3k

Average CPC

$10.8

How much organic traffic does Rutgers get from google search?

Rutgers gets 3M in organic visits which has changed by 12.9% in the last year.

How much traffic does Rutgers get from paid Google ads?

Rutgers gets 6k visitors in paid traffic from Google which has changed by -64.3% in the last year.

How much does Rutgers spend on Google Ads?

Last month they spent $63k on Google search ads and annually we estimate Rutgers spends $755k.

What keywords does Rutgers rank for?

Rutgers ranks organically for 3k keywords, including rutgers online mba, rutgers online degrees, STEM Class and more.

What are Rutgers's top ads on Google?

Rutgers Master's in HRM Online - 100% Online Program

http://rutgers.edu/

Virtual Open House Session Dec.9 - 11:30am-1:30pm EST - Click to register Program Overview

Online MBA - Rutgers University Online

http://rutgers.edu/

The 100% Online Format Allows You to Schedule Classes and Coursework Around Your Schedule. Gain Global Business Experience on a 12-Day International Trip Opportunity. Apply Now! Flexible & Convenient.

Rutgers Master's in HRM Online | 100% Online Program

http://rutgers.edu/

Earn a master's in Human Resources online. 18 months Only, no GRE required. 100% Online. Leadership Development. Management Development. Labor Management. Health Care Management. Options: Full-Time, P

Virtual Classroom Environment - All Classes are Now Online

http://rutgers.edu/

log in to see all results

Rutgers University Online - Online Bachelor's & Master's

http://rutgers.edu/

log in to see all results

What are the Facebook ads of Rutgers?

How much does Rutgers spend on Facebook ads?

We estimate Rutgers spends $180.1k per month and $2.2M annually on Facebook ads.

What's Rutgers facebook ads library link?

What age group does Rutgers target?

Rutgers is currently targetting ages 24, 26, 42, 44, 45 and more.

When was the most recent ad campaign by Rutgers

Rutgers ran a facebook campaign on Mar 27th 2021

What type of creative does Rutgers use for their faceboom campaigns?

Video and Image Creatives.

Rutgers University-New Brunswick Undergraduate Ad
With individualized academics and hands-on experience, turn your passion into action.... More
Take root & grow your potential.ugadmissions.rutgers.edu
67
8 4
United States 20 y/o - Male
Rutgers University-New Brunswick Undergraduate Ad
With individualized academics and hands-on experience, turn your passion into action.... More
Take root & grow your potential.ugadmissions.rutgers.edu
52
0 3
United States 20 y/o - Male
Rutgers Division of Continuing Studies
Online Master of Social Work... More
Rutgers Online MSWMSW.RUTGERS.EDU
52
15 3
United States 40 y/o - Female
Rutgers Division of Continuing Studies
Make Your Move to Advance Your Career with a Business Degree From a Top-Ranked Program. Apply now for Fall 2021.... More
100% Online Degree, Real-World Opportunityonlineprograms.rutgers.edu
34
1 3
United States 20 y/o - Male
Rutgers Division of Continuing Studies
Rutgers Online MSW... More
Earn Your MSW OnlineMSW.RUTGERS.EDU
33
0 8
United States 40 y/o - Female
Rutgers Division of Continuing Studies
Rutgers Quality. 100% Online.... More
Expand Your Horizons with a Rutgers Master'sonlineprograms.rutgers.edu
17
0
United States 40 y/o - Female
Rutgers Division of Continuing Studies
Earn a Top-Ranked Master of Social Work. Flexible, 100% Online Format Allows You to Plan Coursework Around Your Schedule.... More
Earn a Top-Ranked MSWMSW.RUTGERS.EDU
12
1 0
United States 40 y/o - Male
Rutgers University School of Social Work
With Rutgers' flexible Master of Social Work program options, there's nothing standing between you and your degree. Apply now.... More
Rutgers University MSWsocialwork.rutgers.edu
8
0
United States 40 y/o - Female
Rutgers Business School Executive Education
Looking to make the next move in your career? Earn a Mini-MBA online from RBSEE! We offer a variety of certificate programs in Marketing & Sales, Management & Leadership and Innovation & Operations.... More
Mini-MBA Certificate ProgramsFORM ON FACEBOOK
4
0 0
United States 40 y/o - Female
Rutgers Business School Executive Education
𝑬𝒏𝒉𝒂𝒏𝒄𝒆 your skillset, π‘©π’–π’Šπ’π’… your resume and π‘»π’‚π’Œπ’† your career to the next level with a Mini-MBA from Rutgers! Online courses available in Management & Leadership, Marketing & Sales and Innovation & Operations.... More
Online Mini-MBA Courses AvailableFORM ON FACEBOOK
3
2 0
United States 40 y/o - Female

Who are Rutgers's competitors?

Who are Rutgers's competitors?

Rutgers's competitors include umn.edu, uhnj.org, rutgershealth.org, columbia.edu, psu.edu, widener.edu, fordham.edu, du.edu, sellyourbusinessohio.com, syracuse.edu and more.

NameTrafficBudget
13,289,665
$113,336
10,602,416
$727,994
9,060,465
$105,776
1,701,642
$219,150
816,338
$108,503
363,434
$159,657
61,081
$32,348
13,769
$0
7,847
$0
0
$1,376

What are Rutgers's most popular pages?

TitleTrafficKeyword CountTop Keyword
Rutgers University
https://www.rutgers.edu/
28,281
1446rutgers
Home - Webex - Webex - Rutgers IT - Rutgers University
https://it.rutgers.edu/webex/
23,106
64webex
Rutgers Canvas
https://canvas.rutgers.edu/
21,944
249rutgers canvas
PubMed | Rutgers University Libraries
https://www.libraries.rutgers.edu/indexes/pubmed
14,530
29pubmed
myRutgers
https://my.rutgers.edu/portal/
13,964
131myrutgers
10,100
8rutgers canvas