Review (April 2024)
Soko glam is the most trusted source for korean beauty products, curating the leading korean skin care, cosmetics & makeup brands. browse a variety of face and body c
1M
Estimated Revenue
1.33M
Website Visitors
3/5
Trustpilot Score
What do we know about Soko Glam?
Estimated Revenue (2020)
$1M
Total Funding
$2M
Total Employees
38
Founded
2012
Industry
Internet
Last Funding Date
Seed Jan 2016
Location
New York, United States
About
Soko Glam: Soko Glam is the most trusted source for Korean beauty products, curating the leading Korean skin care, cosmetics & makeup brands. Browse a variety of face and body collections, including cruelty-free & vegan-friendly items. Free shipping over $35 & 60-day satisfaction guarantee. Shop online now.
What is Soko Glam's Revenue?
Soko Glam's estimated revenue for 2023 is $1M.
What does Soko Glam do?
Soko Glam is your most trusted online beauty shop and lifestyle brand with the best selection of Korean beauty products and content. Based in New York City, the Soko Glam team travels to Seoul regularly to scour the Korean skin care and makeup market, consult industry/product experts, and meet tastemakers to bring back a selection of beauty products that are truly tried used and trusted by Korean women and genuine beauty innovations. Soko Glam's Co-Founder and Curator is Charlotte Cho, who is (among other awesome things) a board certified esthetician and the author of The Little Book of Skin Care: Korean Beauty Secrets for Healthy, Glowing Skin. She personally tests and reviews every single product before it is selected for the Soko Glam community. Soko Glam launched in 2012 and is the pioneer in K-Beauty in the U.S. and one of the fastest growing brands in New York City. Known for popularizing the 10-Step Korean Skin Care Routine, Soko Glam has been featured in major publications including The New York Times, Vogue, Elle, Allure, Into The Gloss, Bloomberg, Refinery29, and more, helping millions adapt the Korean "skin-first" philosophy to their daily routine. Here at Soko Glam, we are a lean team that packs a BIG punch. We move fast, smart, and like to think outside the box - challenging the status quo. We do things differently, pioneer the way, and continue to innovate at every stage of our company. We're obsessed with providing our community a personal, trustworthy, and overall awesome experience. Our Mission: To help all people believe there are only good (skin) days ahead If you're a great fit for the Team Soko Glam, open positions can be found on our careers page at sokoglam.com or visit https://angel.co/sokoglam. If you are interested to collaborate with Soko Glam, please reach out to [email protected] If you are a retailer interested in carry brands on Soko Glam, please contact [email protected] or [email protected]
What are the monthly traffic metrics for Sokoglam?
6/mo Traffic Growth
28.30%
All Time Traffic Growth
Create Free Account
Monthly Hits
1M
Time on Site
4.1Mins
Pages per Visit
4.0
Bounce Rate
56%
How fast is Sokoglam growing?
Sokoglam has grown by -12.8% in the last 6 months according to SimilarWeb.
How do people interact with Sokoglam?
Last month, Sokoglam received 1M visitors who spent an average of 4.1 minutes on the website and visited 4.0 different pages per session. Overall, 56% of people bounce on the first visit.
How do people find Sokoglam?
522.1k people (39%) visit Sokoglam directly. 676.9k (51%) people search for them in Google. Whereas, 35.9k (3%) discover Sokoglam through Facebook, Reddit, and YouTube. 11k (1%) visitors come from Sokoglam's email newsletters. Finally, 54.9k (4.1%) people come from affiliates and or paid referrals.
Who uses Sokoglam?
Sokoglam's top market is the United States and they receive 1M (77.4%) people.Then the 2nd is Canada with 54.1k (4.1%).The 3rd is is Australia with 18.3k (1.4%).
Traffic Growth (last 6 months)
What are Sokoglam's ads on Google?
Google Ads
Soko Glam - Official Site - Korean Skincare & Beauty
https://sokoglam.com/
Top products from top k-beauty brands. Free shipping on all $35+ US orders! We Curate the Best of K-Beauty so You Can Thrive in the Skin You're In. Free Shipping Over $35. The Best in K-Beauty. Shop By Skin Type. 100% Authentic. FDA Approved. Korean Skincare Routine.
Good (Skin) Days™ - Shop Top Korean Beauty
https://sokoglam.com/products/prime-time-cleansing-toner
Shop through a huge selection of top Korean skin care products from Soko Glam.
Soko Glam | 2018 Best of K-Beauty Awards | sokoglam.com
https://sokoglam.com/pages/best-of-k-beauty
Shop the 2018 Best of K-Beauty Winners, the best curated products of the year. 60 Day Return Policy.
Klairs Skincare - Soko Glam | Korean Skincare & Beauty
https://sokoglam.com/collections/klairs
We Curate the Best of K-Beauty so You Can Thrive in the Skin You're In. Free shipping on all $35+ US orders. Your skin (and wallet) will thank you! FDA Approved. Top K-Beauty Brands. 60 Day Return Policy. Free Shipping Over $35. 100% Authentic. Hand-S
The Best of K-Beauty™ | Soko Glam - Korean Skin Care
https://sokoglam.com/collections/best-sellers
Top Products From Top K-Beauty Brands. Free Shipping on All $35+ US Orders! We Curate the Best of K-Beauty so You Can Thrive in the Skin You're In. Free Shipping Over $35. Invite Friends, Get $10. Highlights: Customer Care Available, Providing Skin Care Guide.
Keyword: best korean skin care products
What do Sokoglam's customers say about them?
Review Score
3/5
Total Reviews
33
Info
Soko Glam5 Star
25.0%
4 Star
15.0%
3 Star
10.0%
2 Star
10.0%
1 Star
40.0%
Read reviews that mention
YJ Lee
Product rating manipulation.
Reviewed on 2021-02-05T15:27:46
I have shopped on this site several times, and I have concluded that this is a 1 star business.
Positives:
(1)Products have been mostly fresh.
(2) Only $35 minimum for free shipping, which is generous. But the speeds are so slow that I often get airmail (not EMS) from Japan faster.
(3) Support representatives get back to you quickly, and a majority of their communication is actually responsive to the question posed.
Negatives:
(1) Only positive reviews are published. Negative reviews are not only not published, but they do not even bother to contact you and let you know that the review was not published due to whatever reason in their TOS. While not all businesses notify you of rejected reviews, Soko Glam sends multiple marketing spam messages per day, so it's not like they don't know how to over-email you. Why not alert the reviewer that the negative review was rejected? (It's obviously intentional.) Had you notified me that my negative review would not be published for X reason, it would have given me a chance to re-submit a NEW negative review. By not doing so, your star rating is inaccurate, and at the very least, it's a DISHONEST presentation of your product.
(2) "Exclusive" or "limited time" sale prices advertised in email have led to a broken or non-sale page. For example, I once received a fancy email stating some specific sheet mask set was on sale. Literally within seconds of receiving that email, I clicked on the sale picture link, and it just took me to the product page where the item was still listed at regular price. Huh? No sale? I asked the chat representative why the discrepancy, and she gave me a virtual eye-roll, telling me that the holiday season sale had ended. She made me sound like I was some idiot who had arrived late for Christmas. Excuse me? It was your email?? Surely, you should know your own offers better than I do? Very disorganized.
(3) I get automatically signed up for non-stop spamming of irrelevant marketing messages any time I visit sokoglam.com and simply log in to the site. NO MEANS NO. Why are you signing me up again? I don't care about a new line of products I've never heard of and don't need 3 emails per day about it. They must have similar programming as Mercari -- nonstop junk mail.
read more
Liz Stallard
Amazing
Reviewed on 2020-12-27T00:36:43
I've ordered from here many times. It usually takes about one week for my parcel to arrive.Their customer service is amazing, and the products are all authentic. If you have the browser app honey, I don't pay too much with the coupons. If I ever need recommendations I just email them or set up a free consultation. Overall, the products, website, and service is great.
read more
buyer
Received products however
Reviewed on 2020-11-03T15:49:49
Received products however, their customer service is horrible. They advertised a free product you get if you buy so much,never received it. No number. Emailed them several times. Never received any help. I don't usually like to complain about companies but if I knew I would not get the free product, I would not have bought as much as I did.
read more
Marika Suonperä
Package arrived quickly
Reviewed on 2020-10-23T12:26:16
I ordered from sokoglam on October 13th and my package with my goods arrived to me on October 23rd.Delivery was fast
read more
Gigi
Front line customer service need training
Reviewed on 2020-09-11T17:01:59
Their glossy website belies their total lack of customer service & it makes no sense. I was a brand new customer,placed an order for two items with one on backorder. So one item was mailed separately & took about ten days to get to me, which was understandable given the wildfires in that part of the country. But when my package was finally delivered it was busted open & except for a sample it was empty. So I go online looking for a customer service number - nowhere to be found. It makes absolutely no sense that a company with such overpriced items has no way for customers to reach out with delivery issues or complaints. Not even a chat in lieu a phone number to get immediate help about this. That only added to my aggravation & twelve hours later I got a reply - they sent me a replacement item, which if they had any customer service orientation they would've sent me free of charge along with a partial or full credit for the amount paid. Now we're only talking about a bottle of cleanser worth $19, to keep a customer they should've been more willing to make me happy. All that did was make me write back requesting a full refund, now I think I'm done. Except I get another email telling me to refuse the cleanser - that was sent to me without a credit & of their own volition - & ship it back. I had to laugh - said in this era of lockdown I most certainly won't make a special trip to return something I didn't ask for & can't even refuse because no signature is required. Soko Glam is the most petty business I've ever dealt with. Better to keep a customer happy to continue getting business than be petty and lose one. Absolutely don't recommend dealing with them at all.
UPDATE: A higher up emailed me apologizing & assuring me that the re-sent cleanser is a courtesy. Very much appreciated & hoping that the front line customer service reps receive better training on how to deescalate/efficiently rectify common issues with orders. They still need to get a phone # though.
read more
K
Awful Experience
Reviewed on 2020-08-28T02:12:40
I spent an hour on the website, super excited about picking out the most highly rated products.I placed my order and it was cancelled by Soko Glam days later. I sent an email asking for help and was brushed off with a generic response. I spent more time to re-place my order and they cancelled it again. I sent another email to ask why and was ignored. HORRIBLE/ NON-EXISTENT CUSTOMER SERVICE.
read more
Grisel Morales
I really liked the concierge service and the followup to my questions and request for additional products.
Reviewed on 2020-08-05T18:57:04
I really liked the service and recommendations. I ordered the products and noticed a change in my skin within 2 days.One thing is that some of their products are not cruelty-free. So for my next concierge appt. I will be sure to ask that all recommendations be cruelty-free. You live and you learn.
read more
Vanessa S
Excellent customer service
Reviewed on 2020-07-12T16:35:14
Excellent customer service! I have contacted them twice and both times they have replied right away.I love their products and they are definitely a trustworthy company.
read more
You May Also Find These Company Reviews Interesting