Review (April 2024)

Find low fares to top destinations on the official southwest airlines website. book flight reservations, rental cars, and hotels on southwest.com.

22.17B

Estimated Revenue

49.23M

Website Visitors

2.2/5

Trustpilot Score

What do we know about Southwest Airlines?

Estimated Revenue (2020)

$22.17B

Total Employees

29000

Founded

1971

Industry

Airlines Aviation

Location

Dallas, United States

About

Southwest Airlines: Find low fares to top destinations on the official Southwest Airlines website. Book flight reservations, rental cars, and hotels on southwest.com.

Social Links

Alexa Ranking: 967

What is Southwest Airlines's Revenue?

Southwest Airlines's estimated revenue for 2023 is $22.17B.

What does Southwest Airlines do?

At Southwest Airlines we connect People to what's important in their lives—that also means connecting our Employees to what's important in their lives! Our Employees value the opportunity to work hard, be creative, and have fun on the job. Southwest Airlines recognizes, respects, and values differences. By fostering a culture that embraces and utilizes our diversity, we create competitive advantages in teamwork and innovation that contribute to our overall success.

What are the monthly traffic metrics for Southwest?

6/mo Traffic Growth

87.20%

All Time Traffic Growth

Create Free Account

Monthly Hits

49M

Time on Site

5.5Mins

Bounce Rate

31%

How fast is Southwest growing?

Southwest has grown by 84.2% in the last 6 months according to SimilarWeb.

How do people interact with Southwest?

Last month, Southwest received 49M visitors who spent an average of 5.5 minutes on the website and visited 5.0 different pages per session. Overall, 31% of people bounce on the first visit.

How do people find Southwest?

28.5M people (58%) visit Southwest directly. 17.1M (35%) people search for them in Google. Whereas, 442.8k (1%) discover Southwest through Facebook, Reddit, and YouTube. 1.9M (4%) visitors come from Southwest's email newsletters. Finally, 467.6k (0.9%) people come from affiliates and or paid referrals.

Who uses Southwest?

Southwest's top market is the United States and they receive 48.7M (99.0%) people.
Then the 2nd is Mexico with 75.2k (0.2%).
The 3rd is is Canada with 74.4k (0.2%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Southwest's ads on Google?

Google Ads

Low Fares & Nonstop Flights | Book Your Flight Today & Save‎

https://www.southwest.com/

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Southwest.com | Southwest Airlines - Official | Flights from San Jose‎

https://www.southwest.com/

Southwest Offers Low Fares & Nonstop Flights--only at Southwest.com. Book Today! Categories: Flight, Car Options: Round Trip, One-Way

Southwest Airlines® Flights - Book Flights Now - Southwest®

https://www.southwest.com/

Book With Southwest Airlines® & Don't Stress About Ticket Prices–Find Your Low Fare Today! Cheap Flights, Air Deals, and Travel Offers. Book Your Next Trip on Southwest.com® Today. Award-Winning Rewards. Transfarency. EarlyBird Check-In®. Inflight WiFi - $8.

Southwest Airlines® Flights - Low Fares & Nonstop Flights

https://www.southwest.com/

Book With Southwest Airlines® & Don't Stress About Ticket Prices–Find Your Low Fare Today! Cheap Flights, Air Deals, and Travel Offers. Book Your Next Trip on Southwest.com® Today. Transfarency. Unlimited Reward Seats. Inflight WiFi. Say No To Hidden Fees.

Southwest Airlines® Flights - Book Flights Now - Southwest®

https://www.southwest.com/

Book With Southwest Airlines® & Don't Stress About Ticket Prices–Find Your Low Fare Today! Cheap Flights, Air Deals, and Travel Offers. Book Your Next Trip on...

What do Southwest's customers say about them?

Review Score

2.2/5

Total Reviews

198

Info

Southwest Airlines
5 Star
20.0%
4 Star
0.0%
3 Star
5.0%
2 Star
0.0%
1 Star
75.0%
Read reviews that mention
Chip Barksdale

Terrible Customer Service and Refund Policy

Reviewed on 2021-04-05T20:58:13

SouthWest has the worst refund policy considering all the challenges with COVID-19.You cannot apply travel funds to an existing flight, you cannot apply travel funds for another family member and if you cancel an existing reservation to use the travel funds they will just credit you back more travel funds. Absolutely 0 flexibility given all the challenges with flying over the past year. Go with another airline who has better customer service and flexibility.
read more
Kayla

I will never in my life fly southwest

Reviewed on 2021-04-04T23:34:24

I will never in my life fly southwest! Back in June my mother booked flights to be apart of my brothers wedding,nys had shut down travel so she could not make it. Southwest REFUSED to give her, her money back but gave her credit towards her next flight. Well her next flight was scheduled on March 29th but my mother unfortunately lost her battle with cancer on the 24th. I called to get her money back, they would not transfer the tickets into my dads name and are REQUIRING a death certificate to prove her death. First off? Your a goddamn airline not a major credit card company or something of significance. You already refused her money back once and to make this a more awful situation than it already is. BE ASHAMED of yourselves. You’ve held onto her money sense JUNE 2020!!!!!! Now she’s passed away and your still difficult. I will NEVER fly southwest again, I will not support you. My mother only flew southwest. I will tell everyone I know my experience..word of mouth is a big deal. Given our circumstances && having to stay longer than anticipated United airline..issued a refund the very next day with no questions asked for our flights back ! A damn shame.
read more
Floopy

GREAT AIRLINE

Reviewed on 2021-03-30T19:54:45

GREAT AIRLINE! Love the service and the ORANGE JUICE. Peanuts are AMAZING. Don't get me started on theBUTTER landings...
read more
Shirly Malka

Description of Problem/Inquiry/Comment:

Reviewed on 2021-03-24T23:58:04

Description of Problem/Inquiry/Comment: On march 24th 2021 I was in my first flight nightmare.As I was requested, I was wearing a mask the whole flight. The only thing that happens is because the mask was big on me, it was sometimes under my nose, and I fix it immediately when the flight attendant asked me to. I was at the beginning of the plan, and somehow I was the only one she was looking for. My dog was under the seat in his bag, his head was out because he was barking since he has anxiety, she was telling me to put is head in and the other flight attendant said it's fine because he didn't let people sleep. When we landed, a manger name Julian Sanchez was waiting for me, telling me she is going to call the police if I'm not giving her my name, while the other flight attendant screaming "dirty jew" and lying saying I was treating her bad, when I never ever reached to her even once! The flight attendant clearly was racist to me, lying I refuse to wear a mask, when I never ever refused to wear a mask, people on the flight next to me can tell it!!! When I was asking julian Sanchez to get the flight attendant name, I've been refused by her, violating my right the file a complaint against this flight attendant, whome I think should leave the airline since she give it a really bad name! I never felt so ashamed and embarrassed. I called the customer service and they didn't want to tell me her name, like the manager Julian Sanchez told me to do. I find the flight attendant a layer, racist and very rude. I find myself powerless against a big company that won't care, and will do everything to protect their employees and names. If I had a video to document all what happened, everything was easier
read more
Minpin

Consistently good service

Reviewed on 2021-03-21T03:07:40

I consistently find this company is great fly with and it’s easy to use their site.I also like their site and app.
read more
Sara

It's either good or bad when I fly with…

Reviewed on 2021-03-21T03:04:50

It's either good or bad when I fly with them. Either the staff are incredibly friendly and charmingor they're just rotten to the soul.
read more
Angela

Southwest is horrible at accommodating…

Reviewed on 2021-03-20T19:07:46

Southwest is horrible at accommodating during this pandemic, my 1 year to use my tickets expires on 6/19/21 and trying to rebook for 6/26/21 and they won’t accommodate me,because I have to wait till they expire first, lose $100 for each ticket and hope they have seats for 6/26/21, and if not I’m SOL, even though they would be making money cause I need to purchase a 3rd ticket!!! They told me this is how the airlines makes money, so disappointed in this outcome during the pandemic!!!
read more
Julie Edvardsen

Poorly run

Reviewed on 2021-03-19T14:58:42

Seats are cheap for a reason. Poorly staffed, unorganized, chaotic. Was misinformed by an employee (if you can find one) and missed my flight as a result. Flew American last month was a great experience. Fly an Airline that actually caters to their customers.
read more

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