Review (March 2024)

Your one stop sport shop for the biggest brands - browse trainers for men, women & kids. plus sports fashion, clothing & accessories.

4.78B

Estimated Revenue

17.26M

Website Visitors

3.8/5

Trustpilot Score

What do we know about Sports Direct?

Estimated Revenue (2020)

$4.78B

Total Employees

2900

Founded

1982

Industry

Retail

About

Sports Direct: Sports Direct International: our business, our brands, investor information

Social Links

What is Sports Direct's Revenue?

Sports Direct's estimated revenue for 2023 is $4.78B.

What does Sports Direct do?

Founded in 1982, Sports Direct International plc is today the UK's largest sporting goods retailer by revenue, and operates a diversified portfolio of sports, fitness, fashion and lifestyle fascias and brands. The Group's strategy is to invest in our people and our key third party brand partners in order to elevate our retail proposition to attain new levels of excellence across our multi-brand, multi-channel offering to customers. We aspire to be a leading sports and lifestyle retailer internationally and to deliver sustainable growth for our shareholders in the medium to long term by offering our customers an unrivalled range of high quality leading brands. The Group provides a full multi-channel retail approach across its fascias in the UK, and increasingly across its fascias in continental Europe and elsewhere. The Group also wholesales and licenses its Group Brands to partners in the UK, continental Europe, the Americas, and the Far East.

What are the monthly traffic metrics for Sportsdirect?

6/mo Traffic Growth

4.60%

All Time Traffic Growth

Create Free Account

Monthly Hits

17M

Time on Site

4.6Mins

Bounce Rate

40%

How fast is Sportsdirect growing?

Sportsdirect has grown by 7.9% in the last 6 months according to SimilarWeb.

How do people interact with Sportsdirect?

Last month, Sportsdirect received 17M visitors who spent an average of 4.6 minutes on the website and visited 5.0 different pages per session. Overall, 40% of people bounce on the first visit.

How do people find Sportsdirect?

4.7M people (27%) visit Sportsdirect directly. 11.4M (66%) people search for them in Google. Whereas, 290.1k (2%) discover Sportsdirect through Facebook, Reddit, and YouTube. 184.6k (1%) visitors come from Sportsdirect's email newsletters. Finally, 457.7k (2.7%) people come from affiliates and or paid referrals.

Who uses Sportsdirect?

Sportsdirect's top market is the United Kingdom and they receive 11.3M (65.3%) people.
Then the 2nd is Ireland with 898.7k (5.2%).
The 3rd is is United States with 339.7k (2.0%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Sportsdirect's ads on Google?

Google Ads

Discounted Football Boots - Top Brands & Low Prices‎

http://us.sportsdirect.com/mens/mens-football-boots

Great Prices, Large Selection. Get the Best Football Boots Today. Buy Now!

Discounted Soccer Shirts - Big Brands & Low Prices - sportsdirect.com‎

http://us.sportsdirect.com/football-shirts

Great Prices, Large Selection. Get the Best Soccer Shirts Today. Buy Now!

Keyword: soccer shirts

Discounted Goalkeeper Gloves - Big Brands & Low Prices‎

http://us.sportsdirect.com/football/goalkeeper-gloves-and-clothing

Great Prices, Large Selection. Get The Best Goalkeeper Gloves Today. Buy Now! Diverse Product Range · Secure Online Order · World Famous Brands

Discounted Kids Soccer Shoes - Big Brands & Low Prices‎

http://us.sportsdirect.com/the-boot-room

Great Prices, Large Selection. Get the Best Kids Soccer Shoes Today. Buy Now! Diverse Product Range · World Famous Brands · Secure Online Order

Keyword: indoor soccer shoes for kids

Discounted Kids Soccer Shoes - Big Brands & Low Prices‎

http://us.sportsdirect.com/kids/kids-football-boots

Great Prices, Large Selection. Get the Best Kids Soccer Shoes Today. Buy Now! World Famous Brands · Secure Online Order · Diverse Product Range

What do Sportsdirect's customers say about them?

Review Score

3.8/5

Total Reviews

73611

Info

Sportsdirect.com
5 Star
55.0%
4 Star
15.0%
3 Star
10.0%
2 Star
0.0%
1 Star
20.0%
Read reviews that mention
Linda Hogan

Really happy with my purchase of a Nike…

Reviewed on 2021-04-07T18:48:04

Really happy with my purchase of a Nike half zip top sizing was perfect as was quality and received it very fast.Will be shopping again soon!
read more
Paul bennett

Joke of a service would never shop…

Reviewed on 2021-04-07T18:47:00

Joke of a service would never shop there again
Claire Quinn

I love it

Reviewed on 2021-04-07T18:28:43

The services is great and I am very happy with them
Sana Ibrahim

Good Services

Reviewed on 2021-04-07T18:10:52

Good Services
Mrs skaidrite jasevica

Good product,fast delivery.

Reviewed on 2021-04-07T18:08:10

Good product,fast delivery.
ARCHDALE

Easy to order online

Reviewed on 2021-04-07T18:06:52

Easy to order online. Dispatched fairly quickly with plenty of tracing information provided by courierused to check it got to the destination in time.
read more
Kelly-Ann Mifflin-Ashley

Great company

Reviewed on 2021-04-07T18:06:39

Great company, great products, great prices and fast delivery.
steve goodyer

I paid the extra cost of next day…

Reviewed on 2021-04-07T18:02:15

I paid the extra cost of next day delivery. The item arrived 4 days later. I tried to contact SportsDirect but all you get is a drop down box with various options that were not relevant.
read more

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