Review (April 2024)

The advocate is louisiana's leading news source, providing award-winning local and regional news coverage.

25M

Estimated Revenue

2.37M

Website Visitors

4/5

Trustpilot Score

What do we know about The Advocate?

Estimated Revenue (2020)

$25M

Total Employees

400

Founded

1913

Industry

Newspapers

Location

Baton Rouge, United States

About

The Advocate: The Advocate is Louisiana's leading news source, providing award-winning local and regional news coverage.

Social Links

Alexa Ranking: 73185

What is The Advocate's Revenue?

The Advocate's estimated revenue for 2023 is $25M.

What does The Advocate do?

John Georges, who took over a small family company and transformed it into a billion-dollar business, completed a deal May 7, 2013 to buy The Advocate. Georges named two veteran Louisiana journalists as senior executives. Georges said he will serve as publisher of The Advocate and he named Dan Shea as general manager and Peter Kovacs as editor. Georges said he will meet Wednesday with the newspaper's 450 employees. "The Advocate is a strong brand with dedicated employees and a supportive community," Georges said. "In addition to one of the newest and most state-of-the-art print production facilities in the industry, The Advocate has impressive digital capabilities. Together, these components ensure The Advocate will thrive for a long time to come." David Manship, who was publisher of The Advocate, said while it was a "sad day" to sell his interest in a newspaper he had been involved with for 40 years, it is going into good hands. "John is a very capable businessman," Manship said. "He's a true Louisianian and he will do an excellent job to carry on the tradition that the paper has established."

What are the monthly traffic metrics for Theadvocate?

6/mo Traffic Growth

7.40%

All Time Traffic Growth

Create Free Account

Monthly Hits

2M

Time on Site

4.1Mins

Bounce Rate

67%

How fast is Theadvocate growing?

Theadvocate has grown by 7.7% in the last 6 months according to SimilarWeb.

How do people interact with Theadvocate?

Last month, Theadvocate received 2M visitors who spent an average of 4.1 minutes on the website and visited 2.0 different pages per session. Overall, 67% of people bounce on the first visit.

How do people find Theadvocate?

880.8k people (37%) visit Theadvocate directly. 893.8k (38%) people search for them in Google. Whereas, 226k (10%) discover Theadvocate through Facebook, Reddit, and YouTube. 39.2k (2%) visitors come from Theadvocate's email newsletters. Finally, 983 (0.0%) people come from affiliates and or paid referrals.

Who uses Theadvocate?

Theadvocate's top market is the United States and they receive 2.3M (95.5%) people.
Then the 2nd is Canada with 14.1k (0.6%).
The 3rd is is United Kingdom with 13.7k (0.6%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Theadvocate's ads on Google?

Google Ads

LSU Football - NOLA.com

https://www.theadvocate.com/baton_rouge/sports/lsu/

We aim to provide our community with accurate unique information from a local company.

www.Theadvocate.com - Theadvocate

https://www.theadvocate.com/acadiana/news/business/article_8a174b08-d84a-11eb-9a2d-5f3bc22eb593.html

Find Casual, Athletic and Rugged Shoes and Boots for Men, Women and Children. Browse Our Great Selection of Shoes for Men and Women in the Styles You Love.

NOLA.com - LSU Football

https://www.theadvocate.com/baton_rouge/sports/lsu/

We aim to provide our community with accurate unique information from a local company.

Keyword: lsu parking passes football

NOLA.com - LSU Football

https://www.theadvocate.com/baton_rouge/sports/lsu/

We aim to provide our community with accurate unique information from a local company.

Latest LSU Headlines - LSU Football Updates

https://www.theadvocate.com/baton_rouge/sports/lsu/

We aim to provide our community with accurate unique information from a local company. Get the latest news on Coach Ed Oregon and his plan for the future. Uniting Communities. Accurate Information. Local News Organization. Celebrating Louisiana.

Costco

Shop costco.com for electronics, computers, furniture, outdoor living, appliances, jewelry and more. enjoy low warehouse prices on name-brands products delivered to your door.... More

Category

E-commerce and Shopping

Monthly Traffic

85.47M

51.55%

Ad Spend

$192.2k

Ruggable

Shop area rugs, accent rugs and runner rugs at ruggable. washable, stain-resistant and waterproof, our rugs are perfect for homes with kids and pets. ships free!... More

Category

Home and Garden

Monthly Traffic

2.1M

107.78%

Ad Spend

$189.7k

Umzu

Get natural, clinically-dosed, and research-backed supplements to solve your hormonal issues and achieve total health and hormone optimization.... More

Category

Health

Monthly Traffic

1.42M

77.18%

Ad Spend

$76.25k