Review (March 2024)

Usaa proudly serves millions of military members and their families with competitive rates on insurance, banking and investment services. discover our benefits.

35.62B

Estimated Revenue

19.9M

Website Visitors

1.3/5

Trustpilot Score

What do we know about USAA?

Estimated Revenue (2020)

$35.62B

Total Employees

31000

Founded

1922

Industry

Financial Services

Location

San Antonio, United States

About

USAA: Check out our latest cutting-edge projects at USAA Labs. Participate in exclusive pilot programs and submit your ideas to help us build for the future. Start innovating today!

Social Links

Alexa Ranking: 1477

What is USAA's Revenue?

USAA's estimated revenue for 2023 is $35.62B.

What does USAA do?

At USAA, our mission is more than just words – it's the reason we do what we do. Our goal is to be the military community's provider of choice for insurance, banking, financial products and advice. Take a look back at our history and you'll see a strong track record of providing members with the highest level of care and support. And we're proud to continue helping them achieve better financial futures. It's that kind of dedication that's helped us grow to more than 35,000 employees. Share our passion for serving those who serve? Whether you're connected to the military or not, we're always looking for talented individuals to join our team.

What are the monthly traffic metrics for Usaa?

6/mo Traffic Growth

-8.20%

All Time Traffic Growth

Create Free Account

Monthly Hits

20M

Time on Site

7.3Mins

Bounce Rate

21%

How fast is Usaa growing?

Usaa has grown by 0.5% in the last 6 months according to SimilarWeb.

How do people interact with Usaa?

Last month, Usaa received 20M visitors who spent an average of 7.3 minutes on the website and visited 7.0 different pages per session. Overall, 21% of people bounce on the first visit.

How do people find Usaa?

15.9M people (80%) visit Usaa directly. 2.9M (14%) people search for them in Google. Whereas, 212.9k (1%) discover Usaa through Facebook, Reddit, and YouTube. 705k (4%) visitors come from Usaa's email newsletters. Finally, 116.8k (0.6%) people come from affiliates and or paid referrals.

Who uses Usaa?

Usaa's top market is the United States and they receive 19.7M (98.8%) people.
Then the 2nd is Germany with 36k (0.2%).
The 3rd is is United Kingdom with 27.6k (0.1%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Usaa's ads on Google?

Google Ads

USAA® Auto Insurance | Get Superior Service from USAA

https://www.usaa.com/inet/wc/ins_bundle_landing

Members Saved When Switching to USAA. See What You Can Save and Get a Quote Now! Get a Quote in Minutes. Call Now For Service. Award-Winning Service.

USAA.com | USAA® Official Site | Banking, Insurance & More‎

https://www.usaa.com/?akredirect=true

Become a Member and Receive Exclusive Rates on Banking, Insurance & More. Legendary Service. Award-Winning Support. Exclusive Deals & Savings. Convenient Mobile App.

USAA.com - USAA Auto Insurance‎

https://www.usaa.com/inet/wc/ins_auto_mrklP1_landing_mkt??akredirect=true

Superior Service. Members Who Switched Saved an Avg Of $376/Year. Call Now For Service · Award Winning Service · Switch & Save Up To $409 · Special Military Rates

USAA.com - USAA Auto Insurance‎

https://www.usaa.com/inet/wc/ins_auto_mrklP1_landing_mkt??akredirect=true

Superior Service. Members Who Switched Saved an Avg Of $376/Year. 92% Plan to Stay for Life · Call Now For Service · Renewal Guarantee · Switch & Save Up To $409 Insurance coverage: Defensive Driving Course, Driver Training, Good Student, Safe Driver

USAA.com - USAA Auto Insurance - Superior Service‎

https://www.usaa.com/inet/wc/ins_auto_mrklP1_landing_mkt??akredirect=true

Members Who Switched Saved an Avg Of $376/Year. Renewal Guarantee · Call Now For Service · Switch & Save Up To $409 · Award Winning Service Insurance coverage: Defensive Driving Course, Driver Training, Good Student, Safe Driver

What do Usaa's customers say about them?

Review Score

1.3/5

Total Reviews

762

Info

USAA
5 Star
5.0%
4 Star
0.0%
3 Star
0.0%
2 Star
5.0%
1 Star
90.0%
Read reviews that mention
Paul Wilson

I just tried to reinstate my motorcycle…

Reviewed on 2021-04-06T23:53:36

I just tried to reinstate my motorcycle insurance. I cancelled it last year due to my bike needing repairs so I registered it non op.The person who I talked to named Amanda was curt and rude refusing to answer my questions and told me to go to the online site. I'm a senior citizen and don't see that well these days. My family and I insure our home and 3 vehicles with USAA. I'm guessing that doesn't matter giving the customer service I received. I guess USAA does not want me as a Valued customer. Valued as in a twenty years plus customer !
read more
Nick Usalis Knight

Love USAA

Reviewed on 2021-04-06T19:10:24

Love USAA, and have been a member for over 30 years
Amy Johnson

The USAA adjustor denied our claim…

Reviewed on 2021-04-06T03:39:26

The USAA adjustor denied our claim without even looking at problem area.. This company takes advantage of vets in my opinion.Would not recommend and finding a new carrier immediately,
read more
Jeremy Helfinstine

All they have is a target market

Reviewed on 2021-04-05T17:35:46

All they have is a target market. Nothing special about this institution. If you WANT A HEADACHE,then go with USAA. Promise they won't let you down.
read more
Pat S

Zero Stars

Reviewed on 2021-04-05T15:50:19

If possible I would give USAA zero stars. I've been a member for over 50 years and what was once a bank that provided professional,efficient customer service is no more. Speaking with customer service representatives who are unfailingly polite and extremely apologetic about not being able to provide the simplest service is the standard not exception with today's USAA. Regretfully I would not recommend USAA to anyone and will be taking steps to severe my relationship.
read more
Murph

I have been a Member for 28 years

Reviewed on 2021-04-04T06:08:46

I have been a Member for 28 years. My Father has been a Member for over 50. I'm disgusted at what this company has evolved into.I had my first claim in 10 years and it was a complete nightmare. I was laughed at and told I don't understand the process. I'll be calling State Farm in the morning for a real Agent that won't laugh at me. Good Luck USAA. I'm leaving with nearly $1,500,000 in assets with your company. Including, Bank Accounts, Mortgage, Insurance, and Vehicle Loans. Keep Laughing.
read more
None of your business

Absolutely ZERO stars

Reviewed on 2021-04-02T21:48:56

Absolutely ZERO stars - the worst I had been a member with USAA for over 30 years.There was a time when it was ran by military and it was for the military and their families. Since they've included everyone outside of the military it has shot downhill. USAA is the worst in all areas, not just car insurance. And their employees, the majority are rude. They must hate their jobs. I had a clean auto record for years. Then by no fault of my own, I did my best to avoid debris in the road so I would not kill another driver or worse myself by driving off the road. I slowed down and I thought I was safe. It tore a good chunk of my driver side fender off. The auto body shop was not professional at all. Only cared about sales and numbers. Not your typical body shop. The sales person ran my estimate up so darn high and scared me so I would not drive it to another body shop. Yet, this body shop was approved by USAA. Well...guess what...USAA tripled my insurance rate after that. So...after many discussions and shear anger for how they do not hold themselves accountable at all, I dropped both auto and homeowners. I will cut the rest as soon at I can. USAA is the absolute worst. Don't let all the fake so called ratings fool you. They are subpar and they is an understatement.
read more
Travis Darling

Terrible customer service

Reviewed on 2021-04-02T16:15:03

Terrible customer service. they wouldn't reimburse me for a claim they specifically said they would reimburse for and lost my car title " in the mail"?Highly recommend checking out navy federal
read more

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