500: See Their Revenue, Competitors, Traffic, and Reviews (August 2025)

Review (August 2025)

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2.89M

Estimated Revenue

8.23M

Website Visitors

4/5

Trustpilot Score

What do we know about 500.com?

Estimated Revenue (2020)

$2.89M

Total Employees

92 Founded

2001

Industry

Internet

Location

Shenzhen, China

About

500.com: 500彩票网彩票购买平台提供足彩、体彩、足球彩票、体育彩票、竞彩、福彩等国家合法彩票的购买合买服务。是一家服务于中国彩民的互联网彩票合买代购交易平台，是当前中国彩票互联网交易行业的领导者。

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What is 500.com's Revenue?

500.com's estimated revenue for 2024 is $2.89M.

What does 500.com do?

500.com is a leading online sports lottery service provider in China with an established and entrusted brand. We were successfully listed on the NYSE in 2013 (NYSE: WBAI). We act as an aggregator and processor of lottery purchase orders from our registered user accounts and currently derives substantially all of our revenues from service fees paid to us by provincial sports lottery administration centers for the purchase orders of sports lottery products that are directed to such centers. We offer a comprehensive and integrated suite of online lottery services, information, user tools and virtual community venues to its users. Since our establishment in 2001, 500.com is among the first companies to provide online lottery services in China, and is one of the two entities that are authorized by the Ministry of Finance to provide online lottery sales services on behalf of China Sports Lottery Administration Center. Through over 14 years of continued and unremitting dedication, we have built a prominent brand, which is known in the industry and by our users for its credibility and reliability.

What are the monthly traffic metrics for 500?

6/mo Traffic Growth

76.40%

All Time Traffic Growth

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Monthly Hits

8M

Time on Site

4.0Mins

Bounce Rate

47%

How fast is 500 growing?

500 has grown by 63.9% in the last 6 months according to SimilarWeb.

How do people interact with 500?

Last month, 500 received 8M visitors who spent an average of 4.0 minutes on the website and visited 3.0 different pages per session. Overall, 47% of people bounce on the first visit.

How do people find 500?

4.7M people (57%) visit 500 directly. 3.4M (42%) people search for them in Google. Whereas, 17.1k (0%) discover 500 through Facebook, Reddit, and YouTube. 9.6k (0%) visitors come from 500's email newsletters. Finally, 8.2k (0.1%) people come from affiliates and or paid referrals.

Who uses 500?

500's top market is the China and they receive 8M (97.5%) people.
Then the 2nd is United States with 62.3k (0.8%).
The 3rd is is Taiwan, Province of China with 37.1k (0.5%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

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