Review (August 2025)

686 offers a full line of snowboarding and technical winter apparel, jackets, pants and outerwear with advanced snow technology.

2.4M

Estimated Revenue

471.43k

Website Visitors

4.6/5

Trustpilot Score

What do we know about 686?

Estimated Revenue (2020)

$2.4M

Total Employees

30

Founded

1992

Industry

Sporting Goods

Location

Gardena, United States

About

686: 686 offers a full line of snowboarding and technical winter apparel, jackets, pants and outerwear with advanced snow technology.

Social Links

Alexa Ranking: 185647

What is 686's Revenue?

686's estimated revenue for 2024 is $2.4M.

What does 686 do?

INDEPENDENTLY rider owned and operated and an obsession to make products progressively unique is what 686 is all about. Since the beginning, 686 has been about providing innovative, fashionable outerwear and technical apparel inspired from the same Los Angeles street culture and mountain lifestyle it was founded upon.

What are the monthly traffic metrics for 686?

6/mo Traffic Growth

76.90%

All Time Traffic Growth

Create Free Account

Monthly Hits

471k

Time on Site

4.9Mins

Bounce Rate

28%

How fast is 686 growing?

686 has grown by 79.9% in the last 6 months according to SimilarWeb.

How do people interact with 686?

Last month, 686 received 471k visitors who spent an average of 4.9 minutes on the website and visited 6.0 different pages per session. Overall, 28% of people bounce on the first visit.

How do people find 686?

165.1k people (35%) visit 686 directly. 235.1k (50%) people search for them in Google. Whereas, 38.7k (8%) discover 686 through Facebook, Reddit, and YouTube. 4.5k (1%) visitors come from 686's email newsletters. Finally, 7.1k (1.5%) people come from affiliates and or paid referrals.

Who uses 686?

686's top market is the United States and they receive 374.7k (79.5%) people.
Then the 2nd is Canada with 41.8k (8.9%).
The 3rd is is Norway with 7.5k (1.6%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are 686's ads on Google?

Google Ads

©686 Apparel Official Site - The Best High Tech Gear

https://www.686.com/

Check out our latest products for 2021. Orders over $99 ship free!

686.com | ©686 Apparel Official Site | Technical Snow Apparel‎

https://www.686.com/

Gear up for the 2019 season with the latest styles. Orders over $50 Ship Free! Official 686® Website. Highlights: Offering Easy Returns, Multiple Payment Options Available.

686.com - ©686 Apparel Official Site - The Best High Tech Gear

https://www.686.com/

Check out our latest products for 2020. Orders over $50 ship free! Official 686® Website.

686.com - ©686 Apparel Official Site

https://www.686.com/

Technical Gear. Check out our latest products for 2021. Orders over $99 ship free! Free Exchanges. Easy Returns. Categories: Women's Collection, Men's Collection, Youth Collection.

686 Apparel Official Site - The Best High Tech Gear

https://www.686.com/

Gear up for the 2021 season with the latest styles. Orders over $99 Ship Free! Check out our latest products for 2021. Orders over $99 ship free! Easy Returns. Free Exchanges. Highlights: Community Resources Available, Offering Safe & Secure Checkout.

What do 686's customers say about them?

Review Score

4.6/5

Total Reviews

2105

Info

686
5 Star
80.0%
4 Star
0.0%
3 Star
5.0%
2 Star
10.0%
1 Star
5.0%
Read reviews that mention
Klaudia Torres

I didnt get any reply from my question

Reviewed on 2021-05-27T00:41:09

I didnt get any reply from my question
Jamie Russo

Easy ordering

Reviewed on 2021-05-04T20:16:27

Easy ordering. Easy returns/exchanges. I asked a question and someone got back to me right away.
Remy

Most amazing company

Reviewed on 2021-04-30T01:49:06

Most amazing company. Love everything they make. Amazing!
Christopher Smith

Easy exchange...

Reviewed on 2021-04-27T10:13:41

Had to swap my new snow pant out for a different size. Process was incredibly easy. Folks at 686 made it pain-free.And the 3-in-1 Cargo Pant is an awesome product.
read more
Chance Phillips

Love the pants

Reviewed on 2021-04-20T19:16:33

Love the pants, bought them to support my friend Lonnie. I am a big guy, 6ft3 250 and the 38/34fitgreat.
read more
Rubén Aravena Mellado

686 gloves, good but not same color on page

Reviewed on 2021-04-05T16:24:38

Delivery really fast, good fitting but size L is actually like M and gloves wasn't same color on thepage
read more
Kim Sperry

Love the jacket

Reviewed on 2021-03-28T23:06:05

Love the jacket, great fit, lots of pockets, perfect ! My daughter bought one too,I will absolutely order another jacket and pants!
read more
Customer

Awesome customer service

Reviewed on 2021-03-27T17:14:37

Awesome customer service! I ordered a size to small and set up a return and re-ordered the correct size!Two days later my new pants arrived and the fit perfect! Love these pants Golfed in them in the rain and the water resistant pants proved worthy of the Oregon Coast wet weather! They are comfortable and stretchy for active lifestyles! Will get additional colors! Thank You!
read more

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