Review (August 2025)

Act is a mission-driven, nonprofit organization, known for the act test, but there are many more ways that our solutions can help on the path to college and career readiness.

8.27M

Estimated Revenue

1.78M

Website Visitors

2.9/5

Trustpilot Score

What do we know about ACT?

Estimated Revenue (2020)

$8.27M

Total Funding

$2M

Total Employees

3000

Founded

1959

Industry

Education Management

Last Funding Date

Seed Jul 2014

Location

Iowa City, United States

About

ACT: The ACT test is a curriculum-based education and career planning tool for high school students that assesses the mastery of college readiness standards

Social Links

Alexa Ranking: 23454

What is ACT's Revenue?

ACT's estimated revenue for 2024 is $8.27M.

What does ACT do?

ACT is a mission-driven, nonprofit organization dedicated to helping people achieve education and workplace success. Grounded in 60 years of research, ACT is a trusted leader in college and career readiness solutions. Each year, ACT serves millions of students, job seekers, schools, government agencies and employers in the US and around the world with learning resources, assessments, research and credentials designed to help them succeed from elementary school through career.

What are the monthly traffic metrics for Act?

6/mo Traffic Growth

23.80%

All Time Traffic Growth

Create Free Account

Monthly Hits

2M

Time on Site

6.1Mins

Bounce Rate

39%

How fast is Act growing?

Act has grown by 37.9% in the last 6 months according to SimilarWeb.

How do people interact with Act?

Last month, Act received 2M visitors who spent an average of 6.1 minutes on the website and visited 4.0 different pages per session. Overall, 39% of people bounce on the first visit.

How do people find Act?

915.3k people (51%) visit Act directly. 563.5k (32%) people search for them in Google. Whereas, 11.9k (1%) discover Act through Facebook, Reddit, and YouTube. 19.8k (1%) visitors come from Act's email newsletters. Finally, 244.4k (13.7%) people come from affiliates and or paid referrals.

Who uses Act?

Act's top market is the United States and they receive 1.6M (91.3%) people.
Then the 2nd is India with 18.6k (1.0%).
The 3rd is is China with 13.3k (0.7%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Act's ads on Google?

Google Ads

Act.org - ACT Test June

https://www.act.org/content/act/en/register-for-the-act.html

Deadline To Register: May 7. Test In June And Get Your Answers And The Answer Key With A Test Information Report. Most Students Who Take The ACT More Than Once Improve Their Scores. Get Ready For College. Register Today. Secure A Seat For The ACT.

April ACT Registration Is Now | Register For The April 4th ACT‎

http://www.act.org/content/act/en/register-for-the-act.html?cid=paidsearch:google:april-2020-act-national-test-date-k12-b2c:dc_3030-internal-paid-112319-mr013532-&utm_medium=paidsearch&utm_source=google&utm_campaign=april-2020-act-national-test-date-k12-b2c&utm_content=dc_3030-internal-paid-112319-mr013532-

The ACT Is The Leading US College Admissions Test. We Also Help With Your Career Planning. Take The ACT Now So You Can Leverage Section Retesting & Superscoring This Fall! Take Both Tests & Compare. 4 Free Score Reports. All US Colleges Accept It.

The ACT Test | April Deadline Is March 26

https://www.act.org/content/act/en/register-for-the-act.html

ACT Test December - Deadline To Register: Fri 11/5 - act.org

https://www.act.org/content/act/en/register-for-the-act.html

Don't Miss Your Chance To Register For The December ACT Test.

ACT Test June - Deadline To Register: May 7

https://www.act.org/content/act/en/register-for-the-act.html

Test In June And Get Your Answers And The Answer Key With A Test Information Report. Most Students Who Take The ACT More Than Once Improve Their Scores. Secure A Seat For The ACT. Avoid Late Fees. Register Today. Get Ready For College.

What do Act's customers say about them?

Review Score

2.9/5

Total Reviews

2

Info

ACT
5 Star
0.0%
4 Star
0.0%
3 Star
0.0%
2 Star
0.0%
1 Star
100.0%
Read reviews that mention
Pissed Parent

They cancelled tests with NO REFUNDS

Reviewed on 2021-04-11T18:07:35

They cancel so many tests and in reality will not refund you based on false claims.You can not get a real person on the phone. Incompetent (I think overseas) online Customer Service reps will wear you down with bureaucracy and forms and denials hoping you just give up.
read more
kamal chadha

Should not be in business

Reviewed on 2020-12-02T20:37:44

I registered my son for ACT. The test was canceled 4 times and we never received an email.When he eventually did take the test we found out that because he did not select the score recipients at the time of registration, we have to pay $16 for each college we want to send the scores to. On the registration it said up to four colleges are included . If you try to call them the wait time can be over 3 hours. They can cancel tests at the last minute, delay refunds without any consequences. If you make a mistake they will charge you for it. Dishonest, 0 customer service, they nickle and dime families for everything. Their business license should be revoked.
read more

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