Review (August 2025)

Wir bieten informationen rund um die themen verkehr, automobil, reise sowie adac-versicherungen und neutrale testberichte.

10M

Estimated Revenue

12.14M

Website Visitors

1.9/5

Trustpilot Score

What do we know about ADAC?

Estimated Revenue (2020)

$10M

Total Employees

1600

Founded

1903

Industry

Consumer Services

Location

München, Germany

About

ADAC: Wir bieten Informationen rund um die Themen Verkehr, Automobil, Reise sowie ADAC-Versicherungen und neutrale Testberichte.

Social Links

Alexa Ranking: 13185

What is ADAC's Revenue?

ADAC's estimated revenue for 2024 is $10M.

What does ADAC do?

WE ARE HERE! Derived from the umbrella strategy that affirms ADAC as a membership-based mobility service provider and a result of more than 100 years of history, which also stands for the company's consistency as an employer, this is not just a promise to our members, but also a claim to the employees of all ADAC units. Our foundation for strategic alignment is the membership organization, which is why protection and representation of our members are key elements that are reflected in the organization of a 3-pillar structure: • ADAC e.V. - is an ideal association - contains central member services such as Roadside Assistance, Consumer Protection, Motorsport, Tourism, Legal Center (membership consultation), traffic and the club magazine "ADAC Motorwelt"​ • ADAC SE - Commercial activities (such as insurance, car rental, financial services) are grouped together in a separate, clearly separated joint stock company • ADAC Stiftung - Here the non-profit activities (such as air rescue, charitable individual assistance, traffic education, mobility research, motor sport safety) of the ADAC are bundled   The ADAC as an employer - more exciting and varied than imagined Discover the diversity of the ADAC and the wide range of possibilities What we do is fueled by the joy of helping and the enthusiasm of being here for others - this is also the best prerequisite for you to write your personal success story at ADAC. With great commitment, team spirit and conviction, our employees ensure that all services and products are provided in the best quality and for the benefit of our members. Lear more and explore all open positions => http://karriere.adac.de Imprint: www.adac.de/impressum Other profiles: www.adac.de/soziale-medien

What are the monthly traffic metrics for Adac?

6/mo Traffic Growth

-25.50%

All Time Traffic Growth

Create Free Account

Monthly Hits

12M

Time on Site

2.7Mins

Bounce Rate

60%

How fast is Adac growing?

Adac has grown by -1.8% in the last 6 months according to SimilarWeb.

How do people interact with Adac?

Last month, Adac received 12M visitors who spent an average of 2.7 minutes on the website and visited 2.0 different pages per session. Overall, 60% of people bounce on the first visit.

How do people find Adac?

2.6M people (22%) visit Adac directly. 9M (75%) people search for them in Google. Whereas, 80k (1%) discover Adac through Facebook, Reddit, and YouTube. 93k (1%) visitors come from Adac's email newsletters. Finally, 69.8k (0.6%) people come from affiliates and or paid referrals.

Who uses Adac?

Adac's top market is the Germany and they receive 11.1M (91.2%) people.
Then the 2nd is Austria with 271.9k (2.2%).
The 3rd is is Switzerland with 235.9k (1.9%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Adac's ads on Google?

Google Ads

ADAC Reiserücktritt - Weltweit gültig ab 28,90€/Jahr

https://www.adac.de/produkte/versicherungen/landingpages/reiseruecktritt/

Aus dem Urlaubstraum gerissen? Mit uns träumen Sie vom nächsten. ADAC Reiserücktritt. Wählen Sie zwischen 3 leistungsstarken Tarifen. Auch ohne ADAC Mitgliedschaft verfügbar. Schutz auf jeder Reise. Rasche Kostenerstattung. Für das ganze Jahr. Unbeschwert reisen.

ADAC Reiseversicherungen - Keine Wartezeit bei Erkrankung

https://www.adac.de/produkte/versicherungen/landingpages/reiseruecktritt/

Schutz unabhängig davon, ob Sie, mitversicherte Person oder ein naher Angehöriger erkrankt

ADAC USA Mietwagen - Kostenloses HERTZ Upgrade‎

https://www.adac.de/produkte/autovermietung/mietwagen-upgrade.aspx

Mittelklasse zum Preis der Kompaktklasse fahren. Nur beim ADAC! Mietwagen weltweit buchen · Vollkaskoschutz inklusive · Umbuchung ohne Gebühr

ADAC & Hertz USA Mietwagen | Kostenloses Upgrade‎

https://www.adac.de/produkte/autovermietung/angebote/usa-upgrade.aspx

Mittelklasse zum Preis der Kompaktklasse fahren. Nur beim ADAC! Vollkaskoschutz inklusive · Umbuchung ohne Gebühr · Exklusive Rabatte · Mietwagen weltweit buchen

Keyword: mietwagen miami

ADAC & HERTZ USA Mietwagen - Kurze Zeit 20% Sonderrabatt‎

https://www.adac.de/produkte/autovermietung/hertz-usa-rabatt.aspx?ComponentId=290725&SourcePageId=137729&mc=ext.sem.avm.google.Hertz_PKW_FM_US.Wisconsin&cc2=b&cc3=&cc4=avm

Nur beim ADAC: Beste Rabatte auf USA-Mietwagen. Stornierung ohne Gebühr · Exklusive Rabatte · Bestpreis-Garantie · Umbuchung ohne Gebühr

What do Adac's customers say about them?

Review Score

1.9/5

Total Reviews

1189

Info

Adac
5 Star
20.0%
4 Star
0.0%
3 Star
0.0%
2 Star
5.0%
1 Star
75.0%
Read reviews that mention
Edy

The worst company I have ever met in DE

Reviewed on 2020-11-24T16:25:21

Hello Everyone, You do not have to believe me, but 71 % (bad) of these reviews tell you everything.I join them because I had a terrible experience with ADAC (insurance cancellation and payment issues) and I advise you to avoid this company as far as you can. If you would like something good for yourself, just get rid of this company before it is not late and if you are not a client yet, just learn from our experience and forget them. Otherwise they will rip you off sooner or later. Take care!
read more
Chants

Removed €129 from my account despite me…

Reviewed on 2020-10-18T18:48:48

Removed €129 from my account despite me requesting a discontinuation. The reason I cancelled is when I did breakdown,they were totally unhelpful. After I’ve complained that they took it upon themselves that my membership is renewed, they’ve ignored me. Not a happy customer!
read more
Mr Lukasz

Audi a6

Reviewed on 2020-09-27T12:57:34

Thx for help... Really good and helpful helpline. Quick response even quicker help.60 minutes between call and time when I'm on route again.
read more
Lukáš Tahotný

Adac is a big nono

Reviewed on 2020-08-31T09:34:40

Had problem with car in Germany 2 times. Both ended up me solving it myself. If you dont speak german,dont even try calling them, its useless
read more
André Verwaaijen

Some positive words.

Reviewed on 2020-08-01T11:38:11

I'm reading a lot of negative reviews about ADAC. Me and my family we don't have that experience at all with the ADAC.Because we don't have a membership by the Dutch ANWB, they didn't come to help us on the highway A61 in the neighborhood of Koblenz. After i called te German ADAC, they came directly to help us. (ADAC Mayen) They car mechanic helped us perfectly. He arranged that the car came of the highway by tow truck to a garage in Mayen, and he also arranged for us a rental car so we could go on with our trip to Austria. ADAC Mayen, thank you. You did perfect!! You all were friendly en very helpful. From us, 5 points!!
read more
Lana

Very unprofessional service

Reviewed on 2020-07-31T11:31:09

Very unprofessional service, all nice and polite during initial call but then not interested if there are any issues! Be warned!!!They will leave you stranded!!!!!
read more
No Trepassing

The most bad service

Reviewed on 2020-07-25T10:02:25

They don't even wanna pay for anything where sitting in spain since a day now and are not even one bit closer to Germany because they do not wanna pay for a car to france nor Germany,we had to pay the hotel we had to pay the taxis they didn't do anything not a single bit.
read more
Sonny Hayes

Warning ADAC

Reviewed on 2020-05-25T12:45:48

Warning ADAC! If you are insured by ADAC think about it. Someone dropped a motorbike on our car and was kind enough to leave contact and insurance details.Simple eh? Not for ADAC, who are refusing to pay for a technicality. They also sent a heavy round to check the damage who was aggressive and intimidating! Presumably to scare me off. Just think twice before using this company!
read more

Vrai

Engagement rings, wedding bands & fine jewelry with sustainably created diamonds. quality, simplicity and transparency without the markups... More

Category

Lifestyle

Monthly Traffic

511.17k

15.32%

Ad Spend

$254.04k

Amazon

Free shipping on millions of items. get the best of shopping and entertainment with prime. enjoy low prices and great deals on the largest selection of everyday essentials and other products, including fashion, home, beauty, electronics, alexa devices, sporting goods, toys, automotive, pets, baby, books, video games, musical instruments, office supplies, and more.... More

Category

E-commerce and Shopping

Monthly Traffic

2.57B

7.87%

Ad Spend

$25.88M

Five9

Five9 delivers the most trusted and reliable cloud contact center proven to unlock customer intelligence and insights that empower agents and organizations to deliver extraordinary customer experiences. five9 - contact center as a service - ccaas.... More

Category

Computers Electronics and Technology

Monthly Traffic

1.75M

49.33%

Ad Spend

$350.08k