Review (August 2025)

With affirm, you can pay over time at your favorite brands. no late fees or compounding interest—just a more responsible way to say yes to the things you love.

80M

Estimated Revenue

9.98M

Website Visitors

4.6/5

Trustpilot Score

What do we know about Affirm?

Estimated Revenue (2020)

$80M

Total Employees

1400

Founded

2012

Industry

Financial Services

Location

San Francisco, United States

About

Affirm: With Affirm, you can pay over time at your favorite brands. No late fees or compounding interest—just a more responsible way to say yes to the things you love.

Social Links

Alexa Ranking: 4398

What is Affirm's Revenue?

Affirm's estimated revenue for 2024 is $80M.

What does Affirm do?

We're excited to announce that Affirm is now a remote-first company! The majority of our roles can be accomplished anywhere in the U.S. and Canada (with the exception of Quebec). While most Affirmers will have the option to choose a remote-first accommodation, our offices in San Francisco, New York City, Pittsburgh, Chicago, and Salt Lake City will remain operational and accessible for anyone to use on a voluntary basis. At Affirm, we're using today's technology to bring significant disruptive innovation to the financial industry. We focus on improving the lives of consumers by delivering simple, honest and transparent financial products. Visit https://www.affirm.com for more information.

What are the monthly traffic metrics for Affirm?

6/mo Traffic Growth

-23.80%

All Time Traffic Growth

Create Free Account

Monthly Hits

10M

Time on Site

3.2Mins

Bounce Rate

44%

How fast is Affirm growing?

Affirm has grown by -31.9% in the last 6 months according to SimilarWeb.

How do people interact with Affirm?

Last month, Affirm received 10M visitors who spent an average of 3.2 minutes on the website and visited 3.0 different pages per session. Overall, 44% of people bounce on the first visit.

How do people find Affirm?

4.9M people (49%) visit Affirm directly. 2.4M (24%) people search for them in Google. Whereas, 121.5k (1%) discover Affirm through Facebook, Reddit, and YouTube. 214.5k (2%) visitors come from Affirm's email newsletters. Finally, 20.6k (0.2%) people come from affiliates and or paid referrals.

Who uses Affirm?

Affirm's top market is the United States and they receive 9.5M (94.8%) people.
Then the 2nd is Canada with 85.3k (0.9%).
The 3rd is is India with 30.2k (0.3%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Affirm's ads on Google?

Google Ads

Affirm For Small Businesses - Grow Your Sales with Affirm

https://get.affirm.com/business/customer-financing/

Affirm helps small and medium businesses offer customer financing. Get started here. Offer honest customer financing solutions for your shoppers. Grow sales with Affirm. Get Started Today. Pay-Over-Time Solutions. Unlock More Revenue. Remove Price as a Barrier.

Affirm.com - Affirm For Customers - Affirm: An Easier Way To Pay

https://www.affirm.com/

We Tell You Up Front The Total Amount You’ll Pay. That Number Will Never Go Up. Buy Now, Pay Later With Affirm. No Hidden Fees Or Late Fees, And No Surprises. Easy Monthly Payments. No Hidden Fees. As Low As 0% APR. No Late Fees. Thousands Of Stores.

Affirm Buy Now Pay Later | Buy Now Pay Later Online

https://www.affirm.com/

Know how much you'll pay, with no late fees and no surprises. Affirm is a new way to pay. We’re committed to always being on your side. Count on transparency and no late fees. No Hidden Fees. Thousands Of Stores. As Low As 0% APR. Easy Monthly Payments.

Affirm Buy Now Pay Later - Affirm: An Easier Way To Pay

https://www.affirm.com/

We Tell You Up Front The Total Amount You’ll Pay. That Number Will Never Go Up. Buy Now, Pay Later With Affirm. No Hidden Fees Or Late Fees, And No Surprises. Easy Monthly Payments. No Hidden Fees. Thousands Of Stores. No Late Fees. As Low As 0% APR.

Affirm Business Account - Get The Affirm Advantage

https://www.affirm.com/lp/business

Customer financing solutions give your customers the power to buy what they need today.

What do Affirm's customers say about them?

Review Score

4.6/5

Total Reviews

4187

Info

Affirm
5 Star
75.0%
4 Star
0.0%
3 Star
0.0%
2 Star
0.0%
1 Star
25.0%
Read reviews that mention
Shirl E - Candy

Just to update a ph number?

Reviewed on 2021-04-28T12:29:29

I came to review the reviews because of issues im having. Also with updating ph number and told a few days later then they needed me to upload one of three types of i.d.to verify my identity and a real time picture of my face. I have still yet to hear back. I have called and told its still pending. Ok well can you tell me why because this is alot just for a phone update. This maybe week 3 or 4 of waiting for me.
read more
frank panman

Still Waiting

Reviewed on 2021-04-27T09:18:31

I ve been waiting for my shoes for two months. I am starting to believe it is a fake company Frankfrom The Netherlands
read more
Mar

The worst!! Try Klarna instead!!!!

Reviewed on 2021-04-26T07:07:58

This is the worse, I opened an account with Affirm and a couple of months later got a new phone number.When I try updating my information it gives me a message claiming it takes up to two days to fulfill my request. That was three weeks ago. And getting in contact with customer service is a joke I’ve sent emails and no response.
read more
Arturo Benitez

What I loved about this company was the…

Reviewed on 2021-04-21T22:55:25

What I loved about this company was the transparency. You don't get that with other credit cards.
Alexandra

Easy and Quick!

Reviewed on 2021-04-21T18:05:22

The whole process was extremely easy and seamless. Will definitely recommend it!
Jeremy

Great service

Reviewed on 2021-04-20T13:55:06

Great service
MARGARET JASSO

It Helps me alot my credit score is…

Reviewed on 2021-04-19T19:30:50

It Helps me alot my credit score is very low LOVE THIS
ASCVSS SERVICE

If I could give this company negative…

Reviewed on 2021-04-18T21:49:26

If I could give this company negative 10, I would. Although my account has been closed and my purchase has been returned with Ikon,affirm refuses to close my account claiming that Ikon has not paid them back. Now they are claiming that I am delinquent in payment for a product that I have returned.
read more

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