Review (August 2025)

Family owned & operated, aftco represents a tradition of high performance precision-built fishing gear. since 1958, aftco has been the leader in men's, women's and kid's fishing clothing, tackle & performance apparel worn across the globe for fresh and salt water angler's ready to catch any fish, any water.

36.24M

Estimated Revenue

272.81k

Website Visitors

4/5

Trustpilot Score

What do we know about AFTCO - The American Fishing Tackle Company?

Estimated Revenue (2020)

$36.24M

Total Employees

39

Founded

1958

Industry

Sporting Goods

Location

Santa Ana, United States

About

AFTCO - The American Fishing Tackle Company: Family Owned & Operated, AFTCO represents a tradition of high performance precision-built fishing gear. Since 1958, AFTCO has been the leader in Men's, Women's and Kid's fishing clothing, tackle & performance apparel worn across the globe for fresh and salt water Angler's ready to catch any fish, any water.

Social Links

Alexa Ranking: 175260

What is AFTCO - The American Fishing Tackle Company's Revenue?

AFTCO - The American Fishing Tackle Company's estimated revenue for 2024 is $36.24M.

What does AFTCO - The American Fishing Tackle Company do?

AFTCO, the American Fishing Tackle Company, was established in 1958 in Newport Beach, California. For more than 50 years, the AFTCO name has stood for quality and dependability, backed by a family-owned company that ranks among the world's most highly regarded saltwater fishing tackle manufacturers. With strong roots in the offshore fishing tackle business, AFTCO has evolved into a leader in the fishing and outdoor soft goods business. AFTCO has long term partnership agreements as the official manufacturer and distributor of all Guy Harvey sportswear, including the immensely popular Guy Harvey T-Shirts. AFTCO has also produced a line of AFTCO branded product which is distributed through upper end specialty retail outlets.

What are the monthly traffic metrics for Aftco?

6/mo Traffic Growth

-6.50%

All Time Traffic Growth

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Monthly Hits

273k

Time on Site

1.1Mins

Bounce Rate

66%

How fast is Aftco growing?

Aftco has grown by -16.5% in the last 6 months according to SimilarWeb.

How do people interact with Aftco?

Last month, Aftco received 273k visitors who spent an average of 1.1 minutes on the website and visited 3.0 different pages per session. Overall, 66% of people bounce on the first visit.

How do people find Aftco?

121.2k people (44%) visit Aftco directly. 110.3k (40%) people search for them in Google. Whereas, 19.5k (7%) discover Aftco through Facebook, Reddit, and YouTube. 4.8k (2%) visitors come from Aftco's email newsletters. Finally, 6.3k (2.3%) people come from affiliates and or paid referrals.

Who uses Aftco?

Aftco's top market is the United States and they receive 259.4k (95.1%) people.
Then the 2nd is Mexico with 1.8k (0.7%).
The 3rd is is Canada with 1.6k (0.6%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Aftco's ads on Google?

Google Ads

AFTCO Shirts | Performance Fishing Shirts

https://aftco.com/collections/fishing-shirts

Fishing Shirts From AFTCO Keep You Fishing Comfortably, Even In The Harshest Environments. With UPF 50 Sun Protection & Moisture Wicking Fabrics, Each Fishing Shirt Is Built To Last. Sign Up For Newsletter. Mon-Fri Call Support. Store Locator.

Aftco.com | AFTCO Fishing Apparel & Tackle | Original Fishing Clothing‎

https://aftco.com/

Men's & Boys Fishing Apparel: Shorts, Shirts, Hats, Gloves. Returns Shipped Free 50% Price Drop · Many Sizes & Colors · UPF 50 Sun Protection · Precision built tackle Types: Fishing Shorts, Fishing Shirts, Fishing Sun Protection, Fishing Outwear, Fishing

aftco.com - American Fishing Tackle Co - AFTCO - Saltwater Fishing‎

https://aftco.com/

Est. 1958 Performance fishing clothing & saltwater tackle. Returns shipped free. Since 1958 · Precision built tackle

AFTCO | Shop The Complete AFTCO Line‎

https://aftco.com/

The Leader In Innovation And Conservation. Shop AFTCO Fishing Apparel Here. Precision built tackle. Many Sizes & Colors. MO1 Fishing Shorts. UPF 50 Sun Protection. Types: Fishing Shorts, Fishing Shirts, Fishing Sun Protection, Fishing Outwear, Fishing Fle

American Fishing Tackle Co - AFTCO - Saltwater Fishing

https://aftco.com/

Est. 1958 Performance fishing clothing & saltwater tackle. Returns shipped free. Precision built tackle. Since 1958. Performance Clothing. Types: Fishing Shorts, Fishing Shirts.

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