Akc Review (July 2021)

The akc is the recognized and trusted expert in breed, health and training information for dogs.

How is Akc getting 139M yearly visitors and annually spends $100k on Google ads?

Keep reading our in-depth review of Akc.

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What do we know about American Kennel Club?

Estimated Revenue (2020)

$43.36M

Total Employees

540

Founded

1884

Industry

Nonprofit Organization Management

Location

New York, United States

About

American Kennel Club: The AKC is the recognized and trusted expert in breed, health and training information for dogs.

Social Links

Alexa Ranking: 7624

What is American Kennel Club's Revenue?

American Kennel Club's estimated revenue for 2020 is $43.36M.

What does American Kennel Club do?

The American Kennel Club is dedicated to upholding the integrity of its Registry, promoting the sport of purebred dogs and breeding for type and function. Founded in 1884, the AKC® and its affiliated organizations advocate for the purebred dog as a family companion, advance canine health and well-being, work to protect the rights of all dog owners and promote responsible dog ownership.

What are the monthly traffic metrics for Akc?

Traffic Growth

-5.20%

Monthly Hits

12M

Time on Site

2.2Mins

Pages per Visit

2.0

Bounce Rate

71%

How fast is Akc growing?

Akc has grown by -5.2% in the last 6 months according to SimilarWeb.

How do people interact with Akc?

Last month, Akc received 12M visitors who spent an average of 2.2 minutes on the website and visited 2.0 different pages per session. Overall, 71% of people bounce on the first visit.

How do people find Akc?

1.7M people (15%) visit Akc directly. 9.5M (82%) people search for them in Google. Whereas, 149.3k (1%) discover Akc through Facebook, Reddit, and YouTube. 82.5k (1%) visitors come from Akc's email newsletters. Finally, 1.9k (0.0%) people come from affiliates and or paid referrals.

Who uses Akc?

Akc's top market is the United States and they receive 9.2M (79.8%) people.
Then the 2nd is Canada with 592.5k (5.1%).
The 3rd is is United Kingdom with 337.8k (2.9%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

What are the web statistics for akc.org?

Alexa Rank

6,299 /10,000,000

Time on Site

2:58Mins

Pages per Visit

2.32

Bounce Rate

66.8%

Backlinks

6414

What are the main keywords for akc.org?

dog breeds - 2.2%

shiba inu - 1.46%

german shepherd - 0.98%

australian shepherd - 0.93%

french bulldog - 0.78%

Who are the competitors of akc.org?

dogtime.com

petmd.com

rover.com

vetstreet.com

How do people find akc.org?

google.com - 59.6%

facebook.com - 1.62%

duckduckgo.com - 1.45%

youtube.com - 1.13%

dogtime.com - 0.93%

What countries use akc.org?

US - 72.8

IN - 5.2

CA - 3.6

Ranking Growth (last 3 months)

What are Akc's monthly US traffic stats for Google paid and organic traffic?

Organic Clicks

45M

-8.6%

Paid Clicks

13k

157.6%

Google Ad Spend

$8k

Keywords Ranked

2k

How much organic traffic does Akc get from google search?

Akc gets 45M in organic visits which has changed by -8.6% in the last year.

How much traffic does Akc get from paid Google ads?

Akc gets 13k visitors in paid traffic from Google which has changed by 157.6% in the last year.

How much does Akc spend on Google Ads?

Last month they spent $8k on Google search ads and annually we estimate Akc spends $100k.

What keywords does Akc rank for?

Akc ranks organically for 2k keywords, including american kennel club, dog registration, register a dog and more.

What technologies does Akc use?

What technologies does Akc use for its website?

Akc uses Google Font API, Google Tag Manager, Nginx, Pantheon, Varnish, WordPress, jQuery, jQuery Migrate, PHP, MariaDB, MySQL and more in their tech stack.

Google Font API

Google Tag Manager

Nginx

Pantheon

Varnish

WordPress

jQuery

jQuery Migrate

PHP

MariaDB

MySQL

What are Akc's top ads on Google?

American Kennel Club - Official Site

http://akc.org/

Get expert knowledge, resources and advice for all things dog-related at akc.org. If it meows, chirps or baas we can't help you. But if it barks, it's AKC. 135 Years of Experience. Dog Breed Experts.

AKC.org - AKC - Official Site

http://akc.org/

Get expert knowledge, resources and advice for all dogs and their humans. Register your pet, shop dog supplies, find training resources and more at akc.org. 135 Years of Experience. Dog Breed Experts.

AKC Dog Registration - Official Site

http://akc.org/

There are many benefits to registering your dog with the AKC. Register your dog or litter, or purchase a pedigree. Get started here. If It Barks, It's AKC. 135 Years of Experience. Dog Breed Experts.

Register Dog | Official Site

http://akc.org/

log in to see all results

AKC.org - AKC Registration

http://akc.org/

log in to see all results

What do Akc's customers say about them?

Review Score

2.9/5

Total Reviews

3

Info

American Kennel Club
5 Star
0.0%
4 Star
0.0%
3 Star
33.3%
2 Star
0.0%
1 Star
66.7%
Read reviews that mention
David Barger

Purchased a dog and went to register…

Reviewed on 2020-09-16T03:46:59

Purchased a dog and went to register her. In doing so much info was mixed to where my ownership had the incorrect names listed. Called to get corrected. Claimed what was showing on their end isn’t what I should have got. We’re going to have names corrected and resent. It’s now over 2 weeks and no certificate.

S Barger

AKC Shop— Not A Trim Online Shopping Experience

Reviewed on 2019-11-06T22:47:59

UPDATE: Email promptly received from AKC Shop, refund for missing item looks like it will take place in less than “several weeks,” it states refund should show up in 3 to 5 business days. Cumbersome and not a trim online shopping experience. Can take “several weeks” to get refunds has been explained to me. When needing to follow up on an order placed for pet products, I was shocked that I was transferred to speak with a third-party company, Third Party Pet (see review), who wasn’t disclosed on the AKC shopping website but fulfills the particular items I ordered. An oddity, this same third-party company handles avenues of business for AKC...a relative? Currently working with AKC for refund on item missing from order, forthcoming update. An upside, AKC employees answer the phones.

Hope Banks

What a sad pathetic excuse for a…

Reviewed on 2019-07-04T15:09:31

What a sad pathetic excuse for a website. ALL SITES, ALL SOFTWARE REQUIRE CONSTANT MONITORING. It is more than obvious that AKC does not monitor their site at all. I have spent an entire week attempting to register my dog with the online pin number GENERATED BY AKC AND PRINTED ON HIS PAPER FORM, but their site says his pin number is "invalid". Their site also declares my valid email address as invalid. I have emailed AKC.org, no response. I have called AKC.org, no response. AKC needs to shut down that pathetic lame website.

Who are Akc's competitors?

Who are Akc's competitors?

Akc's competitors include dogtime.com, rover.com, petmd.com, yourpurebredpuppy.com, hillspet.com, yappy.com, labradors.com, nextdaypets.com, everythingspaniel.com, goldenp4you.com and more.

NameTrafficBudget
29,624,130
$0
21,204,116
$62,534
14,262,619
$0
10,278,799
$29,352
6,945,055
$563
948,202
$18,096
56,414
$1,629
1,810
$279
100
$0
0
$281

What are Akc's most popular pages?

TitleTrafficKeyword CountTop Keyword
Cane Corso Dog Breed Information - American Kennel Club
https://www.akc.org/dog-breeds/cane-corso/
112,698
1530cane corso
Rottweiler Dog Breed Information - American Kennel Club
https://www.akc.org/dog-breeds/rottweiler/
80,977
1953rottweiler
Greyhound Dog Breed Information - American Kennel Club
https://www.akc.org/dog-breeds/greyhound/
78,000
519greyhound
Labrador Retriever Dog Breed Information
https://www.akc.org/dog-breeds/labrador-retriever/
77,683
2862labrador
Great Pyrenees Dog Breed Information - American Kennel Club
https://www.akc.org/dog-breeds/great-pyrenees/
75,658
878great pyrenees
73,781
2502husky