Review (August 2025)
We design + create charm bangles, bracelets, necklaces, earrings + rings, that adorn the body, enlighten the mind + empower the spirit. start stacking!
410.97M
Estimated Revenue
948.67k
Website Visitors
1.7/5
Trustpilot Score
What do we know about ALEX AND ANI?
Estimated Revenue (2020)
$410.97M
Total Employees
660
Founded
2004
Industry
Retail
Last Funding Date
Private Equity Oct 2012
Location
East Greenwich, United States
About
ALEX AND ANI: We design + create charm bangles, bracelets, necklaces, earrings + rings, that adorn the body, enlighten the mind + empower the spirit. Start stacking!
What is ALEX AND ANI's Revenue?
ALEX AND ANI's estimated revenue for 2024 is $410.97M.
What does ALEX AND ANI do?
We create meaningful, eco-conscious jewelry and accessories to positively empower and connect humanity. We share a passion for the wellbeing of our planet, our communities, and our individual paths. ALEX AND ANI products are proudly designed and crafted in America and made with love.
What are the monthly traffic metrics for Alexandani?
6/mo Traffic Growth
0.10%
All Time Traffic Growth
Create Free Account
Monthly Hits
949k
Time on Site
3.0Mins
Pages per Visit
3.0
Bounce Rate
57%
How fast is Alexandani growing?
Alexandani has grown by -62.9% in the last 6 months according to SimilarWeb.
How do people interact with Alexandani?
Last month, Alexandani received 949k visitors who spent an average of 3.0 minutes on the website and visited 3.0 different pages per session. Overall, 57% of people bounce on the first visit.
How do people find Alexandani?
374.4k people (39%) visit Alexandani directly. 490.4k (52%) people search for them in Google. Whereas, 25.6k (3%) discover Alexandani through Facebook, Reddit, and YouTube. 17.5k (2%) visitors come from Alexandani's email newsletters. Finally, 33.6k (3.5%) people come from affiliates and or paid referrals.
Who uses Alexandani?
Alexandani's top market is the United States and they receive 846.9k (89.3%) people.Then the 2nd is Canada with 33k (3.5%).The 3rd is is India with 6.9k (0.7%).
Traffic Growth (last 6 months)
What do Alexandani's customers say about them?
Review Score
1.7/5
Total Reviews
48
Info
Alex and Ani5 Star
5.0%
4 Star
0.0%
3 Star
0.0%
2 Star
0.0%
1 Star
95.0%
Read reviews that mention
Amanda Bourgeon
These products are garbage....
Reviewed on 2021-05-13T18:52:15
These products are garbage..... looks nothing like the pictures looks like something you can buy from the dollar store they won't refund me my money I paid over 100 bucks for this crap....and all they say is we can give you a gift card!!! I don't want a gift card I will never buy from them again or recommend to anyone else!!!
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Twana M
I just received my Alex and Ani stretch…
Reviewed on 2021-04-22T19:23:51
I just received my Alex and Ani stretch beaded bracelets. I ordered 2 one for my best friend and one for me.The beads are so small it’s ridiculous, this product is truly misrepresented on their website. In the description it said fits 6-8” wrists. That’s not true either. It’s snug on my 10 year old 80 pound neice, who I gave it to because it does not fit an adult. I frequently purchase Alex and Ani and I’m always satisfied but this one was a definite dud. I will never order from the website anymore I will continue to shop in the store for future purchases.
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Andrea Duncan
No Integrity
Reviewed on 2021-01-16T14:55:40
I ordered 2 bracelets for my daughter for Christmas because all their email spam to my inbox said that if you ordered by a certain date,it would arrive before Christmas. False! False! False! Calling them was pointless. Emailing was pointless. For such a well known brand, the customer service is awful.
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Monica Kane
Not to echo all of the other reviews…
Reviewed on 2021-01-10T04:42:48
Not to echo all of the other reviews but I placed an order as a gift on December 14th.My credit card was charged on December 21st and a pre-shipping label was issued. Today is January 9th and it remains in pre-shipment status. How embarrassing that the person I bought the gift for thinks I never thought of them these holidays. Beyond that I have tried to email them only to receive a response that they are not accepting emails. Attempts to call haven’t yielded any success either. It is disappointing that I won’t be supporting this female established company anymore. Covid cannot be blamed for bad customer service. Have integrity and let your customers know if you cannot fulfill orders.
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Tyasia Webb
This company has the worst customer…
Reviewed on 2021-01-05T04:01:54
This company has the worst customer service I have ever experienced. The rep give 10 thousand excusesand refuse to provide a refund for Never received merchandise asked to speak a supervisor and was hung up on by Heather never ordering from these Crooks again EVER
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Gavin Cawood
Possible to rate ZERO stars?
Reviewed on 2021-01-03T01:48:39
I wish I could rate this lower than one star. I ordered an item on the 14th of December.Absolutely zero updates and lies about shipping times. I see other people’s reviews how they got their product within a day or two after purchase. How ridiculous. Are they not fulfilling orders as they come? I guess it isn’t a first come first serve basis. Tried to follow up and email them about my complaints only to be told that it would be several days before they could email me back. Yeah COVID right. Finally received an email back that was automated saying they weren’t replying to emails right now due to a high volume of inquiries. This is absolutely ridiculous for a company with the claims they have of their responsiveness. Will NEVER buy from them again. Useless company. But they are all too quick to take your money.
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SK
One happy customer
Reviewed on 2020-12-31T20:53:24
Ordered on 12/26, delivered on 12/31 by FedEx (RI to CT, free shipping). Given two gift boxes (bought two items for two ladies),packaging is good, overall extremely pleased. Will shop again!
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rsahen
Zero stars
Reviewed on 2020-12-31T15:24:43
Zero stars! Horrible! Ordered 2 bracelets on Dec. 9th, and just got them today, the 31st.Package was sent 2-day priority mail. why couldn't they do that a week before Christmas? Shipped from RI to Mass! I'm literally 50 miles from their warehouse! Never shopping at Alex and Ani again.
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