Americangirl: See Their Revenue, Competitors, Traffic, and Reviews (September 2024)

Review (September 2024)

Official site for american girl dolls, clothes, doll furniture, doll accessories, books, and more. discover new clothes and dresses for girls and dolls.

157.96M

Estimated Revenue

1.52M

Website Visitors

4/5

Trustpilot Score

What do we know about American Girl?

Estimated Revenue (2020)

$157.96M

Total Employees

1100

Founded

1986

Industry

Consumer Goods

Location

Middleton, United States

About

American Girl: Official site for American Girl dolls, clothes, doll furniture, doll accessories, books, and more. Discover new clothes and dresses for girls and dolls.

Social Links

Alexa Ranking: 48848

What is American Girl's Revenue?

American Girl's estimated revenue for 2023 is $157.96M.

What does American Girl do?

American Girl is a premium brand for girls and a wholly-owned subsidiary of Mattel, Inc. (NASDAQ:MAT, www.mattel.com), a creations company that inspires the wonder of childhood. Headquartered in Middleton, WI, American Girl offers an inspiring world of dolls, content, and experiences that nourish a girl's spirit and help develop her strength of character. Best-selling lines include Truly Me™, Girl of the Year™, Bitty Baby™, WellieWishers™, and the classic historical character line BeForever™. The company sells products through its award-winning catalogue, on americangirl.com, and in its proprietary U.S. experiential retail stores. American Girl has earned the loyalty of millions and the praise and trust of parents and educators.

What are the monthly traffic metrics for Americangirl?

6/mo Traffic Growth

-1.60%

All Time Traffic Growth

Create Free Account

Monthly Hits

2M

Time on Site

5.8Mins

Bounce Rate

44%

How fast is Americangirl growing?

Americangirl has grown by 7.3% in the last 6 months according to SimilarWeb.

How do people interact with Americangirl?

Last month, Americangirl received 2M visitors who spent an average of 5.8 minutes on the website and visited 5.0 different pages per session. Overall, 44% of people bounce on the first visit.

How do people find Americangirl?

728.3k people (48%) visit Americangirl directly. 687.9k (45%) people search for them in Google. Whereas, 24.2k (2%) discover Americangirl through Facebook, Reddit, and YouTube. 11.6k (1%) visitors come from Americangirl's email newsletters. Finally, 46.7k (3.1%) people come from affiliates and or paid referrals.

Who uses Americangirl?

Americangirl's top market is the United States and they receive 1.4M (93.7%) people.
Then the 2nd is Canada with 17.4k (1.1%).
The 3rd is is United Kingdom with 11.9k (0.8%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Americangirl's ads on Google?

Google Ads

American Girl® Official Site | Visit Our Store‎

https://www.americangirl.com/retail

Visit an American Girl® Store Near You. Discover The World of American® Girl. Shop New Arrivals. Dolls & Accessories. Wide Collection. Gift Sets. Types: Dolls, Books & Movies, Clothing, Accessories.

americangirl.com - American Girl® Official Store - Visit A Store Near You‎

http://www.americangirl.com/shop/

Shop For Dolls, Clothes & More At Our New York Location. Plan Your Visit Today! American Girl® Magazine · Shop New Arrivals · 21 Store Locations

Americangirl.com | American Girl® Official Site | Visit Our Store‎

https://www.americangirl.com/shop/

Enjoy Shopping and Celebrations At Locations Nationwide. Find Your Store Today! Wide Collection · Dolls & Accessories · Gift Sets · Shop New Arrivals Types: Dolls, Books & Movies, Clothing, Accessories

americangirl.com - American Girl Official Site® - Free Shipping Offer‎

http://www.americangirl.com/shop/

Extended to 12/16: Free shipping on orders $50+--use code 2MORE16. Shop Now! American Girl® Magazine · Shop New Arrivals · 21 Store Locations

American Girl® Official Site | Shop Dolls, Books & More‎

https://www.americangirl.com/shop/

Rating for americangirl.com: 4.5 - Return policy: Most items 730+ days Explore American Girl® For The Latest Favorite For Dolls & Girls. Shop Today! Dolls & Accessories. Shop New Arrivals. Wide Collection. Gift Sets. Types: Dolls, Books & Movies, Clothing

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Review (September 2024)

Official site for american girl dolls, clothes, doll furniture, doll accessories, books, and more. discover new clothes and dresses for girls and dolls.

Estimated Revenue (2020)

$157.96M

Total Employees

1100

Founded

1986

Industry

Consumer Goods

Location

Middleton, United States

About

American Girl: Official site for American Girl dolls, clothes, doll furniture, doll accessories, books, and more. Discover new clothes and dresses for girls and dolls.

Social Links

What is American Girl's Revenue?

American Girl's estimated revenue for 2023 is $157.96M.

What does American Girl do?

6/mo Traffic Growth

-1.60%

All Time Traffic Growth

Monthly Hits

2M

Time on Site

5.8Mins

Pages per Visit

5.0

Bounce Rate

44%

How fast is Americangirl growing?

Americangirl has grown by 7.3% in the last 6 months according to SimilarWeb.

How do people interact with Americangirl?

Last month, Americangirl received 2M visitors who spent an average of 5.8 minutes on the website and visited 5.0 different pages per session. Overall, 44% of people bounce on the first visit.

How do people find Americangirl?

Who uses Americangirl?

Americangirl's top market is the United States and they receive 1.4M (93.7%) people.Then the 2nd is Canada with 17.4k (1.1%).The 3rd is is United Kingdom with 11.9k (0.8%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

Americangirl's top market is the United States and they receive 1.4M (93.7%) people.
Then the 2nd is Canada with 17.4k (1.1%).
The 3rd is is United Kingdom with 11.9k (0.8%).