Review (July 2025)

Visit canada's largest online automotive marketplace for new and used cars for sale. buy or sell your car for free, compare car prices, read reviews, news and photos.

15.7M

Estimated Revenue

8.38M

Website Visitors

4/5

Trustpilot Score

What do we know about AutoTrader.ca?

Estimated Revenue (2020)

$15.7M

Total Employees

800

Founded

1975

Industry

Online Media

Location

Toronto, Canada

About

AutoTrader.ca: Discover TRADER's powerful suite of dealer products, solutions and services, including Canada's top automotive marketplaces, web solutions, web traffic solutions, inventory management solutions, and industry-leading customer service.

Social Links

Alexa Ranking: 5144

What is AutoTrader.ca's Revenue?

AutoTrader.ca's estimated revenue for 2024 is $15.7M.

What does AutoTrader.ca do?

AutoTrader.ca, a fast growing leader in the automotive industry, is one of Canada's largest digital businesses, with unrivaled consumer and dealer brand recognition. The cornerstone of our product universe is AutoTrader.ca, the leading new and used auto, truck and power sports classified site in Canada. Empowering Canadians to buy & sell like pro's, leveraging both our 4.5 star rated mobile app, comparison features and car reviews. Through significant marketing investment AutoTrader.ca traffic has tripled over the last 3 years, generating more than 10 million unique visitors a month. We are dedicated to the more than 5,000 dealers we support. This is evident in everything we do from navigating a digital world, our products & services and industry knowledge. Our marketplace, inventory management tools and website solutions allow dealers to become serious on-line competitors. Their long-term success is also ours. AutoTrader seeks out individuals Fueled by Courage, Driven to Perform, Dedicated to Customers and most importantly, will come to understand that we are all One TRADER. If you have high expectations for yourself and your employer, consider AutoTrader! Why AutoTrader? • We are a strong, thriving digital brand that has been in business for over 40 years. • We recognize and reward high-performance and results through uncapped sales incentive structures & an annual President's Club Trip (worth upwards of $20K) for top achievers. • Our teams of bright, talented people enjoy the challenge of designing, delivering and selling products to millions of Canadians and thousands of dealers. • We partner with dealers and help drive their success. • We're local, decisions are made in Canada. • We invest in our people; providing career growth through consultative selling training; on-going product and sales skills training and leadership development. • We encourage health & wellness; on-site gym & lounge.

What are the monthly traffic metrics for Autotrader?

6/mo Traffic Growth

-0.90%

All Time Traffic Growth

Create Free Account

Monthly Hits

8M

Time on Site

5.9Mins

Bounce Rate

34%

How fast is Autotrader growing?

Autotrader has grown by 6.7% in the last 6 months according to SimilarWeb.

How do people interact with Autotrader?

Last month, Autotrader received 8M visitors who spent an average of 5.9 minutes on the website and visited 8.0 different pages per session. Overall, 34% of people bounce on the first visit.

How do people find Autotrader?

4.2M people (51%) visit Autotrader directly. 3.7M (44%) people search for them in Google. Whereas, 353.1k (4%) discover Autotrader through Facebook, Reddit, and YouTube. 70.2k (1%) visitors come from Autotrader's email newsletters. Finally, 14.8k (0.2%) people come from affiliates and or paid referrals.

Who uses Autotrader?

Autotrader's top market is the Canada and they receive 7.9M (94.2%) people.
Then the 2nd is United States with 194.8k (2.3%).
The 3rd is is India with 39.2k (0.5%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Autotrader's ads on Google?

Google Ads

Autotrader Canada - autoTRADER Canada Used Cars

https://www.autotrader.ca/

Massive Deals On [Reliable] & Affordable Used Cars. You Wont Believe Our Deals. Find Your Deal On a Vehicle Right Now. New, Used & CPO. Largest Inventory Of Cars. Buy, Sell, Or Trade-in. Types: SUVs, Hatchbacks, Sedans, Minivans, Coupes, Pickup Trucks.

Auto Trader Canada - autoTRADER Canada Used Cars

https://www.autotrader.ca/

Massive Deals On [Reliable] & Affordable Used Cars. You Wont Believe Our Deals. Find Your Deal On a Vehicle Right Now. Get An Instant Cash Offer. Buy, Sell, Or Trade-in. New, Used & CPO. Largest Inventory Of Cars. Types: SUVs, Hatchbacks, Sedans, Minivans, Coupes, 4x4s.

Keyword: auto traders canada

New & Used Cars for sale in Canada | autoTRADER.ca

https://www.autotrader.ca/cars/

Great Deals On Reliable Used Cars, Trucks & SUV's. More Than 400K Active Listings Today! See How Prices Stack Up To The Market & Find The Best Deal. Browse New & Used Today. Buy, Sell, Or Trade-in. Get An Instant Cash Offer. New, Used & CPO.

Autotrader.ca | Canada Auto Trader | autoTRADER Canada Used Cars‎

https://www.autotrader.ca/

Massive Deals On [Reliable] & Affordable Used Cars. You Wont Believe Our Deals. Find Your Deal On a Vehicle Right Now. Minivans For Sale (Used) Pickup Trucks (Used) Types: SUVs, Hatchbacks, Sedans, Minivans, Coupes, Pickup Trucks, Station Wagons, Converti

New & Used Cars for sale in Canada | autoTRADER.ca

https://www.autotrader.ca/cars/

Great Deals On Reliable Used Cars, Trucks & SUV's. More Than 400K Active Listings Today! See How Prices Stack Up To The Market & Find The Best Deal. Browse New & Used Today. Value Your Trade-In. Download Our Mobile App. Find A Dealer. Brands: Freighliner, Mack.

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