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Autotrader Review (2021)

Find your next car with auto trader uk, the official #1 site to buy and sell new and used cars. over 500,000 cars online. simple, easy, quick!

How is Autotrader getting 407M yearly visitors and annually spends $23k on Google ads?

Keep reading our in-depth review of Autotrader.

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What do we know about Auto Trader UK?

Estimated Revenue (2020)

$462.45M

Total Employees

1200

Founded

1977

Industry

Internet

Location

Manchester, United Kingdom

About

Auto Trader UK: Find your next car with Auto Trader UK, the official #1 site to buy and sell new and used cars. Over 500,000 cars online. Simple, easy, quick!

Social Links

Alexa Ranking: 1425

What is Auto Trader UK's Revenue?

Auto Trader UK's estimated revenue for 2020 is $462.45M.

What does Auto Trader UK do?

Powered by tech. Made possible by people. We're proud of our people-centred culture which, combined with our tech and data expertise, makes us one of the UK's leading companies. In addition to being a fantastic place to work, we are the UK's number one digital automotive marketplace. We attract over 9 million people each month, who are completing around 160 million searches of over 450,000 new and used vehicles. Through the evolution of our digital platforms and our innovative data products, we continue to make the car buying process easier for consumers, retailers and manufacturers.

What are the monthly traffic metrics for Autotrader?

Traffic Growth

4.40%

Monthly Hits

34M

Time on Site

9.8Mins

Pages per Visit

13.0

Bounce Rate

29%

How fast is Autotrader growing?

Autotrader has grown by 4.4% in the last 6 months according to SimilarWeb.

How do people interact with Autotrader?

Last month, Autotrader received 34M visitors who spent an average of 9.8 minutes on the website and visited 13.0 different pages per session. Overall, 29% of people bounce on the first visit.

How do people find Autotrader?

17.2M people (51%) visit Autotrader directly. 13.8M (41%) people search for them in Google. Whereas, 850.6k (3%) discover Autotrader through Facebook, Reddit, and YouTube. 1.7M (5%) visitors come from Autotrader's email newsletters. Finally, 29.7k (0.1%) people come from affiliates and or paid referrals.

Who uses Autotrader?

Autotrader's top market is the United Kingdom and they receive 31.9M (93.9%) people.
Then the 2nd is Ireland with 256.6k (0.8%).
The 3rd is is United States with 143.5k (0.4%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

What are Autotrader's monthly US traffic stats for Google paid and organic traffic?

Organic Clicks

5M

-2.1%

Paid Clicks

1k

Infinity%

Google Ad Spend

$2k

Keywords Ranked

101

Average CPC

$1.5

How much organic traffic does Autotrader get from google search?

Autotrader gets 5M in organic visits which has changed by -2.1% in the last year.

How much traffic does Autotrader get from paid Google ads?

Autotrader gets 1k visitors in paid traffic from Google which has changed by Infinity% in the last year.

How much does Autotrader spend on Google Ads?

Last month they spent $2k on Google search ads and annually we estimate Autotrader spends $23k.

What keywords does Autotrader rank for?

Autotrader ranks organically for 101 keywords, including pricing new cars, new car releases, used atv s and more.

What technologies does Autotrader use?

What technologies does Autotrader use for its website?

Autotrader uses CloudFlare, DoubleClick for Publishers (DFP), React and more in their tech stack.

CloudFlare

DoubleClick for Publishers (DFP)

React

What are Autotrader's top ads on Google?

Honda CR-V For Sale | Buy Right With Auto Trader

http://autotrader.co.uk/

Trust Auto Trader To Find You A Great Deal On Your Next Honda CR-V. Search Today! Nearly New Honda Honda Car Finance Deals Explore Honda Honda Reviews

Buy Brand New Cars Online - Pre-Haggled Prices

http://autotrader.co.uk/

Choose From Over 40,000 New Cars In Stock Now & Find Your Next New Car At Auto Trader! Find The Best Deal On Your New Car Today. Browse All Of Our... Brand New Car Deals Pre-Haggled Prices Part-Exchan

Brand New Cars Available Now - The UK's Most Trusted Car Site

http://autotrader.co.uk/

Browse The UK's Largest Pool Of Vehicle Sellers To Find Your New Car Today. Buying A Brand New Car? Find 1000s Of Deals On All Makes & Models At Auto Trader. Trusted For Over 40 Years. Buy With Confid

Brand New MINI Convertible - In Stock And Available Now

http://autotrader.co.uk/

log in to see all results

High Quality ATVs & Quad Bikes - Browse & Buy At Auto Trader

http://autotrader.co.uk/

log in to see all results

What are the Facebook ads of Autotrader?

How much does Autotrader spend on Facebook ads?

We estimate Autotrader spends $680.5k per month and $8.2M annually on Facebook ads.

What's Autotrader facebook ads library link?

facebook.com/ads/library

What age group does Autotrader target?

Autotrader is currently targetting ages 20, 22, 23, 29, 35, 41, 44, 50, 60, 61, 75 and more.

When was the most recent ad campaign by Autotrader

Autotrader ran a facebook campaign on Mar 28th 2021

What type of creative does Autotrader use for their faceboom campaigns?

Video and Image Creatives.

Auto Trader UK
Experience beauty driven by technology with the Alfa Romeo Stelvio Lusso Ti.... More
VIEW AVAILABLE STOCKautotrader.co.uk
203
29 7
United Kingdom 20 y/o - Male
Auto Trader UK
Jan and Mike found a swap for an Alfa Romeo Giulia on Auto Trader. Britain's Biggest Matchmaker.... More
Find your matchautotrader.co.uk
141
17 28
United Kingdom 60 y/o - Male
Auto Trader UK
Jan and Mike fancied a swap. They found it with an Alfa Romeo Giulia on Auto Trader. Britain's Biggest Matchmaker.... More
Find your matchautotrader.co.uk
114
7 5
United Kingdom 20 y/o - Male
Auto Trader UK
Sharon was looking for something less divisive. She found it with a Volvo V60 on Auto Trader. Britain's Biggest Matchmaker.... More
Search today
93
4 1
United Kingdom 60 y/o - Male
Auto Trader UK
Emma was having second thoughts. Luckily she found a new BMW 3 Series she wanted on Auto Trader. Britain's Biggest Matchmaker.... More
More choice
45
5 1
United Kingdom 50 y/o - Female
Auto Trader UK
Sharon found something safer with a Volvo V60 with safety features as standard on Auto Trader. Britain's Biggest Matchmaker.... More
Search today
41
1
United Kingdom 60 y/o - Male
Auto Trader UK
Emma was looking for a new love. She found it with a brand new BMW 3 Series on Auto Trader. Britain's Biggest Matchmaker.... More
Search today
31
2
United Kingdom 40 y/o - Male
Auto Trader UK
Emma was looking for a new love. She found it with a brand new BMW 3 Series on Auto Trader. Britain's Biggest Matchmaker.... More
Find your matchautotrader.co.uk
27
0
United Kingdom 60 y/o - Male
Auto Trader UK
Emma found love with her new BMW 3 Series on Auto Trader. Britain's Biggest Matchmaker.... More
The perfect match
9
2 1
United Kingdom 40 y/o - Male
Auto Trader UK
Jan and Mike fancied a swap. They found it with an Alfa Romeo Giulia on Auto Trader. Britain's Biggest Matchmaker.... More
More choice
2
0
United Kingdom 20 y/o - Male

What do Autotrader's customers say about them?

Review Score

4.7/5

Total Reviews

56938

Info

Auto Trader UK

[email protected]

0345 111 0003

Manchester

5 Star
90.0%
4 Star
5.0%
3 Star
0.0%
2 Star
0.0%
1 Star
5.0%
Read reviews that mention
Harry, Oxford

Very easy to use with excellent…

Reviewed on 2021-04-07T19:33:44

Very easy to use with excellent guidance if needed. Would recommend to others

Andrew Lendrum

Quick and easy sale.

Reviewed on 2021-04-07T19:33:32

Quick and easy sale.

Eddie Lucas

Brilliantly designed web site

Reviewed on 2021-04-07T18:32:14

Brilliantly designed web site. Easy to navigate and expertly designed for anyone to post and advert, seek a valuation or buy a car. Five stars to you Auto Trader! Well done

Paul Grundy

Very simple and effective process

Reviewed on 2021-04-07T18:07:48

Very simple and effective process, the bike sold quickly and easily.

Mr Norris Alward

Sold my car free of charge from…

Reviewed on 2021-04-07T18:04:25

Sold my car free of charge from autotrader and less than a week, can't be more thankful.

Neil Pendleton

Quick

Reviewed on 2021-04-07T17:58:58

Quick, simple...

Stephen

Easy process to place advert and sold…

Reviewed on 2021-04-07T17:57:56

Easy process to place advert and sold vehicle within 3 days - would recommend

Steve Thomas

Sold it through Autotrader

Reviewed on 2021-04-07T17:52:07

Sold it through Autotrader. Fixed fee. No fuss. Unlike some other sites.

Who are Autotrader's competitors?

Who are Autotrader's competitors?

Autotrader's competitors include motors.co.uk, cargurus.co.uk, raccars.co.uk, theaa.com, exchangeandmart.co.uk, commercialmotor.com, inchcape.co.uk, motorcyclesdirect.co.uk, colchesterkawasaki.co.uk, farmmachinerylocator.co.uk and more.

NameTrafficBudget
1. theaa.com
14,349,214
$404
2. motors.co.uk
2,791,775
$0
3. cargurus.co.uk
1,360,342
$314
4. exchangeandmart.co.uk
358,637
$78
5. inchcape.co.uk
270,530
$171
6. raccars.co.uk
145,086
$0
7. commercialmotor.com
74,119
$759
8. motorcyclesdirect.co.uk
3,422
$109
9. farmmachinerylocator.co.uk
2,635
$199
10. colchesterkawasaki.co.uk
309
$0

What are Autotrader's most popular pages?

TitleTrafficKeyword CountTop Keyword
Auto Trader UK - New and Used Cars For Sale
https://www.autotrader.co.uk/
13,478
671auto trader
New & used Audi A1 cars for sale | Auto Trader
https://www.autotrader.co.uk/cars/audi/a1
1,562
42a1 auto
Find used cars for sale on Auto Trader UK
https://www.autotrader.co.uk/used-cars
1,411
375used cars for sale near me
Used cars UK - Find a used car for sale in the UK | Auto Trader
https://www.autotrader.co.uk/used-cars/uk
803
170used cars uk
Classic & vintage cars for sale on Auto Trader UK
https://www.autotrader.co.uk/cars/classic
763
393autotrader classic
667
716what is my car worth