Review (August 2025)

Avid empowers media creators with innovative technology and collaborative tools to entertain, inform, educate and enlighten the world.

418.66M

Estimated Revenue

1.56M

Website Visitors

1.5/5

Trustpilot Score

What do we know about Avid?

Estimated Revenue (2020)

$418.66M

Total Employees

1700

Founded

1987

Industry

Computer Software

Location

Burlington, United States

About

Avid: Avid empowers media creators with innovative technology and collaborative tools to entertain, inform, educate and enlighten the world.

Social Links

Alexa Ranking: 15894

What is Avid's Revenue?

Avid's estimated revenue for 2024 is $418.66M.

What does Avid do?

We help media visionaries create art that colors our perceptions and enriches our culture. We make innovative technology and collaborative tools that inspire and spark joy so creators can entertain, inform, educate and enlighten the world. We believe in our artists. We believe in our industry leaders. And we believe in the future of entertainment. We have a rich, 30-year history of powering media and entertainment. But we know our history doesn't determine our future, so we are always evolving, committed to making good better and better best. We make many products, but we only do one thing: maximize the mediums of amazing makers. At Avid, every minute, of every day, we are powering greater creators.

What are the monthly traffic metrics for Avid?

6/mo Traffic Growth

1.30%

All Time Traffic Growth

Create Free Account

Monthly Hits

2M

Time on Site

3.9Mins

Bounce Rate

43%

How fast is Avid growing?

Avid has grown by -4.9% in the last 6 months according to SimilarWeb.

How do people interact with Avid?

Last month, Avid received 2M visitors who spent an average of 3.9 minutes on the website and visited 4.0 different pages per session. Overall, 43% of people bounce on the first visit.

How do people find Avid?

418.7k people (27%) visit Avid directly. 1M (65%) people search for them in Google. Whereas, 29.8k (2%) discover Avid through Facebook, Reddit, and YouTube. 35k (2%) visitors come from Avid's email newsletters. Finally, 4.2k (0.3%) people come from affiliates and or paid referrals.

Who uses Avid?

Avid's top market is the United States and they receive 457.4k (29.3%) people.
Then the 2nd is United Kingdom with 120.7k (7.7%).
The 3rd is is Canada with 63k (4.0%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Avid's ads on Google?

Google Ads

Avid.com | Avid® Pro Tools | Sound Your Best, Get Pro Tools‎

http://www.avid.com/pro-tools-ultimate/video

Professional Music Production Tools for Everyone: Meet The New Pro Tools Family Subscription Options · Record, Edit, & Mix · Create Without Bounds · The Industry Standard

Avid Pro Tools | Audio Editor & Music Software‎

https://www.avid.com/audio-recording-software

Power Your Sound with the Tools that Power the Industry. Get Started for Just $30/month! Produce Music, Connect with a Prime Community of Artists, and Get Discovered!

Avid Pro Tools® - Get the Latest Version

https://shop.avid.com/ccrz__ProductDetails

Get the Most Powerful Pro Tools Yet. Start Creating for Just $30 USD/month! Power Your Sound with Tools that Power the Industry. Get Started Today! Types: Record + Produce, Edit, Mix + Master.

Avid.com | Sibelius | Notation Software‎

https://www.avid.com/music-writing-software

The Fastest, Smartest, Easiest Way To Write Music: Meet The New Sibelius Family. Now Available in More Ways than Ever. Get the Tools You Need, Your Way. Create Scores Quickly. Easy To Use. Top Composer's Choice. Publish & Sell Music. Trusted Notation Soft

Avid.com | Avid® Media Composer | Edit With The Tools Pros Use‎

https://www.avid.com/media-composer/video

Video Editing Tools That Fit Your Needs & Budget: The New Media Composer Family. The Industry's Software. Video Editing Software. The Industry Standard. The Trusted Avid Brand.

What do Avid's customers say about them?

Review Score

1.5/5

Total Reviews

53

Info

Avid Technology
5 Star
5.0%
4 Star
0.0%
3 Star
0.0%
2 Star
5.0%
1 Star
90.0%
Read reviews that mention
Stacy

Avid seriously has the absolute WORST…

Reviewed on 2021-05-07T16:20:06

Avid seriously has the absolute WORST customer support of any company I've ever dealt with in my entire life.It is actually so difficult, that I'm getting rid of all avid software forever. You can't talk to anyone on the phone unless you enter your "system ID". I have a system ID, but the robot on the phone doesn't recognize it when I enter it and won't let me talk to anyone. The online chat isn't available 1/2 the time either. It's truly unreal. I am now stuck, can't use the software, and can't get help. The help I need is can't be addressed by the "community" option either. I need to talk to someone. It's a total waste of money...
read more
B Zagal

The worst website and worst customer…

Reviewed on 2021-05-05T12:16:32

The worst website and worst customer service ever. Any interaction with the company is a nightmare.And there is no customer service. A robot will reply to the chat, fails to provide information, looks for someone, and then says "no agent available." Disappointed each and every time.
read more
Tony Pryor

Disappointment with customer care

Reviewed on 2021-04-13T08:49:38

I will never use Avid products again.
Ivan

Appalling customer support

Reviewed on 2021-04-02T09:50:52

Appalling customer support! We have been a Digidesign and later Avid customer for nearly two decades.We own quite a few full licenses and also have a 'Support and Upgrades' plan for Pro Tools. Their latest update 2021.3 caused a total file system damage whereby files will be stamped with the wrong IDs and neither Pro Tools' search engine / Mac's search engine would locate the files we need. It is a mess! The issue is similar to an issue that happened to other users last year. I submitted a case. Apparently we are all now on 'standard' support which means no phone calls. This has been done quietly of course, perhaps just a line in T&Qs, no major announcement. We did have access to phone support last year but not now. So, I submit a case. I explain we are producing two major international radio programmes and our deadlines are severely affected. TWO days later I get an email from an agent asking me for a video to get more 'context' of the issue despite me giving him all the issue needs. I submitted a video straight away, within the hour. FOUR days later - nothing! No acknowledgement, not even a 'we are sorry for the inconvenience'. Absolutely nothing. The arrogance, the utter arrogance is staggering! Problems do occur. New versions do come with bugs. I am not arguing that. Problem is the arrogance, incompetence, lack of respect, total negligence shown by their 'customer service'. I am now even considering switching systems. This will force us to leave behind 20 years of data 'locked' in Pro Tools. It is extremely sad what these people did to such an amazing system that WAS Pro Tools.
read more
Lily

AVID Support Care is a contradiction in…

Reviewed on 2021-03-31T14:54:27

AVID Support Care is a contradiction in terms. Zero Support or Care. Their monthly subscription servicedoes not allow you to make changes and they do not issue a reminder when the year is about to expire. Auto renewal went ahead without any warning. I have moved countries and the site will not allow me to change my address and card details accordingly saying I have to stick with original country. Well the original bank account is about to be closed. The new subscription is only 9 days old (within normal 14 day cooling off period that AVID have managed to avoid adhering to by saying you ticketed the T&Cs. I wonder would that hold up) and they won't allow me to close and open a new one. Their contact form is restrictive with drop down menus that never apply to the issue. Very very poor offering. AVID don't allow people to move across the globe and take their software with them. Hardly a good business plan. I see from other reviews I'm not alone in this experience of them.
read more
Isabelle Tucker

University

Reviewed on 2021-03-30T20:45:16

I purchased pro tools through my university bookstore, jumped through many hoops to get to the download,only to be unable to access my purchased software through iLok without having a physical iLok USB (It would not allow me to activate the license). I spent another $50 on a physical iLok USB and activated my pro tools license, only to not be able to access it at all. I want my money back. Avid is the worst company ever as they have no live technical support to contact without paying $40 for a one time phone call. This is absolutely unacceptable. I needed this software for one of my university classes and I feel as if I have been completely ripped off. This a terrible company and I hope avid goes out of business via free market.
read more
Moreland South

Daniel AVID Global Customer Care ROCKS

Reviewed on 2021-03-23T22:04:59

Daniel, AVID Global Customer Care helped me. He helped solve an ongoing license problem for over a month and it was not an easy one to solve!He should get a raise and I am happy to be a Avid customer because of him!
read more
Leo

AVID is the worst company I ever dealt with!

Reviewed on 2021-03-21T10:16:44

AVID is the worst company I ever dealt with. Without doubts, AVID is the leader of ignorance, bureaucracy,unprofessionalism. Not only they didn't accept my right to use the Educational version of Sibelius Unlimited, though I provided all verifying documents. They didn't even bother to explain the reasons for that! And now I can't even sell that version, because the registration number has been used for my account, even though I was unable to use Sibelius for one second! Receiving a reply from AVID within 2 weeks can be considered a miracle. Usually it doesn't solve your problem. This company is a total disgrace!
read more

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