Review (August 2025)

Our global corporate website for investors, shareholders, career hunters, the media and people interested in our social purpose.

10k

Estimated Revenue

178.15k

Website Visitors

1.6/5

Trustpilot Score

What are the monthly traffic metrics for Aviva?

6/mo Traffic Growth

-21.80%

All Time Traffic Growth

Create Free Account

Monthly Hits

178k

Time on Site

2.3Mins

Bounce Rate

47%

How fast is Aviva growing?

Aviva has grown by -11.6% in the last 6 months according to SimilarWeb.

How do people interact with Aviva?

Last month, Aviva received 178k visitors who spent an average of 2.3 minutes on the website and visited 4.0 different pages per session. Overall, 47% of people bounce on the first visit.

How do people find Aviva?

64.7k people (36%) visit Aviva directly. 73.6k (41%) people search for them in Google. Whereas, 1.9k (1%) discover Aviva through Facebook, Reddit, and YouTube. 6.5k (4%) visitors come from Aviva's email newsletters. Finally, 0 (0.0%) people come from affiliates and or paid referrals.

Who uses Aviva?

Aviva's top market is the United Kingdom and they receive 86.1k (48.4%) people.
Then the 2nd is Italy with 21.6k (12.1%).
The 3rd is is India with 21.1k (11.8%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What do Aviva's customers say about them?

Review Score

1.6/5

Total Reviews

89

Info

Aviva plc
5 Star
5.0%
4 Star
0.0%
3 Star
0.0%
2 Star
10.0%
1 Star
85.0%
Read reviews that mention
Kurt Edir

Avoid at all costs

Reviewed on 2021-05-17T09:34:43

The rating should be Zero, I cannot believe the attitude of this Company, at best you will receive a Generic letter of acknowledgement,basically stating "we have had your money go away" I attempted to phoned them, kept on hold for 10.57 then they hung up on me. Great Customer Service!
read more
Mrs Tracy Wilson

Appalling service upsetting doesn’t come close

Reviewed on 2021-05-07T16:06:37

The staff on the phone are alway polite and I used to think they were a good company but no notanymore.My husband passed away in January and I have had to chase them at every turn and not once have they responded to an email or a call back.Complaints department looked into it sent me a cheque to say sorry but have not resolved anything.I am still waiting for someone to tell me what is happening.I lost everything in January I just want to greave and yet I spend all my time chasing call backs and answers .Appalling
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rawlinson

Still waiting!!

Reviewed on 2021-05-07T15:56:48

It says something about a company when you can only get them to respond through Trustpilot!I eventually got a call from Aviva and was promised that the documents I require would be emailed to me but to allow 5 working days! (For an email!!).Well guess what? I have received nothing.This company is a joke.Oh and Aviva,please dont ask me to contact you,its pointless.You have my contact details.
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Alan Howard

Terrible

Reviewed on 2021-05-04T17:24:12

Terrible. I am simply trying to send a top up payment to my personal pension. Started the process in early March.Garbled paperwork eventually arrived asking me to send a cheque. Sorry grandad who has a cheque account anymore? Advised to send in the paperwork and i would get a call once received to move the money over. No call came of course. Missed the 5th April tax deadline. Called and was put onto the customer complaints process and was told that could take up to 4 weeks! Sure enough 4 weeks later i received a letter today saying it could be another 4 weeks. This is to send them money. I am sure the investment side of Aviva must be tearing their hair out with these inept colleagues. Had the same experience Autumn 2020 trying to re-establish a direct debit that took months as well and resulted in Aviva paying compensation.
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Steve Peake

Poor performance of pension investments

Reviewed on 2021-05-04T17:20:17

Shocked by poor performance of pension investments. Easily the worst. Website portal is slightly better than most but most are completely rubbish,so there's that. They also did respond when contacted, which is rare in this sector. However Web portal is inaccessible and down for extended periods, which is overall pretty meh! Ha ha, I see the social media team have responded. What a lovely bit of tokenism, “there there...” lol
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PAUL MATTHEWSON

I have a workplace pension with Aviva

Reviewed on 2021-05-01T06:08:10

I have a workplace pension with Aviva, not through choice, because my employer doesn't offer any alternative.Their customer service is the worst I've come across anywhere. I've tried emails, phone calls, online contact forms and lack of response is criminal. The FInancial Ombudsman are my next step. (Please don't cut and paste the generic reply that you've sent to every other complaint either as that just makes matter worse)
read more
Mrs M Clark

Pension query

Reviewed on 2021-04-30T15:02:15

We're sorry to keep you waiting ??? On hold for 43 minutes then transferred by first operative,on hold for a further 25 minutes. Not acceptable.
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Iain W, Edinburgh

As a financial advisor

Reviewed on 2021-04-26T10:56:31

As a financial advisor, we needed Aviva to do an internal pension switch from an older style Aviva pension to a new one.They got the paperwork third March and it was urgent money was paid out by fifth April end of tax year. Here we are 54 days on and they have still done nothing! Aviva also quoting a client of ours 35 working days to move pension money away from them to Transact. Best of all Aviva simply do not care - and you can complain away until your hearts content! Nothing happens! The bottom of the paperwork says they are authorised and regulated by the financial conduct authority (FCA) - whom seem utterly content to allow Aviva to get away with murder and treating people like pariahs! Avoid Aviva.
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