Review (August 2025)

Do what moves you with bacardí rum, a true taste of the caribbean. learn about rum cocktails, our events, festivals and fascinating history.

6.39B

Estimated Revenue

344.68k

Website Visitors

3.6/5

Trustpilot Score

What do we know about Bacardi?

Estimated Revenue (2020)

$6.39B

Total Employees

6100

Founded

1862

Industry

Wine And Spirits

About

Bacardi: Welcome to the world's largest privately-held spirits company, founded 158 years ago in Santiago de Cuba. Discover the outstanding breadth and depth of our family of over 200 brands and labels

Social Links

What is Bacardi's Revenue?

Bacardi's estimated revenue for 2024 is $6.39B.

What does Bacardi do?

Bacardi is the largest privately held spirits company in the world, producing and marketing internationally recognized spirits and wines. Bacardi was founded in 1862 in Santiago de Cuba, when Don Facundo Bacardí Massó revolutionized the spirits industry by creating the world's first light-bodied rum. Since then, our company has grown to include an impressive portfolio of more than 200 brands and labels, including BACARDÍ rum, the world's best-selling and most-awarded rum; GREY GOOSE vodka, the world's leading super-premium vodka; DEWAR'S Blended Scotch whisky, the world's most awarded blended Scotch; PATRÓN tequila, the world's highest-quality ultra-premium tequila; BOMBAY SAPPHIRE gin, the top-valued premium gin in the world; MARTINI vermouth and sparkling wines, the world's leading vermouth and the world's favorite Italian sparkling wines; CAZADORES 100% blue agave tequila, one of the most popular premium tequilas in Mexico and the United States; ERISTOFF vodka, one of the fastest-growing vodka brands in the world; and other leading and emerging brands including WILLIAM LAWSON'S®, the fastest-growing global Scotch whisky brand; and ST-GERMAIN, a super-premium elderflower liqueur. Founded in Santiago de Cuba on February 4, 1862, family-owned Bacardi employs more than 7,000 people, manufactures its brands in more than 20 facilities and sells in more than 170 countries. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. www.BacardiLimited.com

What are the monthly traffic metrics for Bacardi?

6/mo Traffic Growth

5.20%

All Time Traffic Growth

Create Free Account

Monthly Hits

345k

Time on Site

1.7Mins

Bounce Rate

49%

How fast is Bacardi growing?

Bacardi has grown by 53.9% in the last 6 months according to SimilarWeb.

How do people interact with Bacardi?

Last month, Bacardi received 345k visitors who spent an average of 1.7 minutes on the website and visited 2.0 different pages per session. Overall, 49% of people bounce on the first visit.

How do people find Bacardi?

70.5k people (20%) visit Bacardi directly. 221.4k (64%) people search for them in Google. Whereas, 4.3k (1%) discover Bacardi through Facebook, Reddit, and YouTube. 1.1k (0%) visitors come from Bacardi's email newsletters. Finally, 22.7k (6.6%) people come from affiliates and or paid referrals.

Who uses Bacardi?

Bacardi's top market is the United States and they receive 116.3k (33.7%) people.
Then the 2nd is United Kingdom with 31.5k (9.1%).
The 3rd is is Germany with 26.7k (7.8%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Bacardi's ads on Google?

Google Ads

BACARDÍ® Dragonberry Rum - Purchase Online Today

https://amp.bacardi.com/?gclid=EAIaIQobChMIwPu5t4qs3AIVAQAAAB0BAAAAEAAYACAAEgJVzfD_BwE

A Versatile Taste Designed For Mixability. Use To Build Your Cocktail Of Choice. Raise A Glass Of BACARDÍ Dragonberry Rum And Cheers With Family And Friends. Refreshing Flavors. World's Most Awarded Rum. Legendary Cocktails.

BACARDÍ® Gold Rum - Purchase Online Today

https://amp.bacardi.com/us/en/where-to-buy/

It's Rich Flavor And Golden Complexion Will Make This Rum One To Remember. Elevate Your Next Cocktail. Make It Gold. Oak Aging Ensures A Smooth And Memorable Taste. World's Most Awarded Rum. Legendary Cocktails. Refreshing Flavors.

BACARDÍ® Zombie - bacardi.com‎

http://www.bacardi.com/us/lda?url=/us/cocktails/featured

A Rum Classic With Bright Citrus Flavors And Grenadine. Learn More! Live Passionately · Legendary Cocktails · Drink Responsibly Types: Cuba Libre, Mojito, Piña Colada, Mai Tai, Daiquiri

BACARDÍ® Bahama Mama Premix - A Classic Made Simple

https://amp.bacardi.com/us/en/where-to-buy/

The Finest Ingredients Available Come Standard With The BACARDÍ Bahama Mama Premix. Cocktails Don't Have To Be Difficult. Use BACARDÍ Premixes For Your Next Virtual Toast. World's Most Awarded Rum. Legendary Cocktails. Refreshing Flavors.

Try Our Mojito Mix - Premix Drinks By BACARDÍ®

https://amp.bacardi.com/us/en/where-to-buy/

Skip The Hassle Of Cocktail Making And Pour Our BACARDÍ Mojito Mix Over Ice. Raise A Glass of Our BACARDÍ Mojito Premix And Share A Virtual Cheers With Loved Ones. World's Most Awarded Rum. Legendary Cocktails. Refreshing Flavors.

What do Bacardi's customers say about them?

Review Score

3.6/5

Total Reviews

1

Info

BACARDÍ UK
5 Star
0.0%
4 Star
100.0%
3 Star
0.0%
2 Star
0.0%
1 Star
0.0%
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Nickolai Lezhin

Tasty

Reviewed on 2015-01-07T15:26:38

It is not bad at all!

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