Review (August 2025)
Benefit cosmetics has your instant beauty fixes! find your favorite makeup products, tips & tricks. shop our official site for free shipping & offers.
1.5B
Estimated Revenue
726.47k
Website Visitors
2/5
Trustpilot Score
What do we know about Benefit Cosmetics?
Estimated Revenue (2020)
$1.5B
Total Employees
3900
Founded
1976
Industry
Cosmetics
Location
San Francisco, United States
About
Benefit Cosmetics: Benefit Cosmetics has your instant beauty fixes! Find your favorite makeup products, tips & tricks. Shop our official site for free shipping & offers.
What is Benefit Cosmetics's Revenue?
Benefit Cosmetics's estimated revenue for 2024 is $1.5B.
What does Benefit Cosmetics do?
Benefit Cosmetics is the San Francisco-based makeup brand that believes laughter is the best cosmetic. Benefit is the No. 1 Brow Brand Worldwide and is synonymous with fun, instant beauty solutions. Founded in 1976, the beauty brand has swept the world with one-of-a-kind cult favorite products like Benetint, BADgal BANG Mascara, the POREfessional Face Primer, Hoola Bronzer, Precisely, My Brow Pencil and Gimme Brow+. Benefit is one of the fastest growing prestige beauty brands in the business with locations in 59 countries across 5 continents. With more than 3,000 BrowBars with over 6,000 aestheticians worldwide, Benefit has become the brow destination for both product and service! Benefit is part of the world's leading luxury products group, Louis Vuitton Moet Hennessy. At Benefit, everything we do and every product we make is to put a smile on people's face. We do this by breaking rules with wit and wisdom, solving problems with courage and creativity and by always trying to make real connections with the people we work with and the customers we touch every day. If you work hard, play hard and love to laugh out loud, you are just what we are looking for to join the Benebabes. To explore how you can be a part of our feel good business, go to https://www.benefitcosmetics.com/en-us/careers The Mission At Benefit, we believe that laughter is the best cosmetic and that makeup doesn't have to be serious to look good. We believe that we are not only in the makeup business but in the feelgood business, because when we are laughing & having fun, that's when we are at our most beautiful. We create instant beauty solutions that are the perfect storm of innovation, storytelling and creative names & packaging that will put a smile on your face.
What are the monthly traffic metrics for Benefitcosmetics?
6/mo Traffic Growth
-0.20%
All Time Traffic Growth
Create Free Account
Monthly Hits
726k
Time on Site
1.6Mins
Pages per Visit
3.0
Bounce Rate
52%
How fast is Benefitcosmetics growing?
Benefitcosmetics has grown by -23.5% in the last 6 months according to SimilarWeb.
How do people interact with Benefitcosmetics?
Last month, Benefitcosmetics received 726k visitors who spent an average of 1.6 minutes on the website and visited 3.0 different pages per session. Overall, 52% of people bounce on the first visit.
How do people find Benefitcosmetics?
182.9k people (25%) visit Benefitcosmetics directly. 449.9k (62%) people search for them in Google. Whereas, 39k (5%) discover Benefitcosmetics through Facebook, Reddit, and YouTube. 8.4k (1%) visitors come from Benefitcosmetics's email newsletters. Finally, 30.8k (4.2%) people come from affiliates and or paid referrals.
Who uses Benefitcosmetics?
Benefitcosmetics's top market is the United States and they receive 362.3k (49.9%) people.Then the 2nd is United Kingdom with 99.9k (13.7%).The 3rd is is France with 30.3k (4.2%).
Traffic Growth (last 6 months)
What do Benefitcosmetics's customers say about them?
Review Score
2/5
Total Reviews
89
Info
Benefitcosmetics5 Star
20.0%
4 Star
5.0%
3 Star
15.0%
2 Star
15.0%
1 Star
45.0%
Read reviews that mention
Abbie Richardson
Great free samples every time!
Reviewed on 2021-04-11T21:09:10
I have bought from Benefit online around 6 times. Each time, I spent around £20-40 and the products arrived within 3-4 days which is fine.Most of these times, it has allowed me to choose several free samples of a product of my choice. The free samples themselves last around a month, (they are around half the size of the original product, worth around £10 each). On one occasion they sent a whole pack of samples which meant I didn’t have to buy any more products from them for months! So far I have only had good experiences of buying from Benefit online.
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Pajaree
My order has been pending for weeks
Reviewed on 2021-02-04T13:26:31
My order has been pending for weeks, the staff said the authorise fund was holding my payment.So I contacted my authorise fund to cancel it, but they said Benefit company was holding it!
The website is also horrible. It doesn’t practical at all. ?♀️?♀️?♀️ Can’t find direct phone number of this company, too.
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AW
Beware of this company
Reviewed on 2021-01-18T15:53:50
Beware. I ordered products on 12/31/2020 from IG. On January 12th I checked the status and it was still on order received.I was going to just cancel but I couldn’t because they only give you 30 minutes to cancel. I sent their IG page a message asking if they could provide an update on my order. I never got a response so I reached out to IG on the 12th and they contacted Benefits on my behalf. Within an hour or so Benefit sent me an email stating that my item was “shipped and in transit”. I checked on the status for my self and saw that they changed the status to shipped. On January 18th I checked the tracking they gave me and it said “this item has not been received, waiting on shipper to send to usps”. So I called the customer service number and the lady told me that my item has been shipped and it will take 10 business days from January 11th to show up on usps tracking! What? She told me if I don’t see a tracking status by January 25th to call back!!!! Never again will I order from this company.
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LJ
LIARS!
Reviewed on 2021-01-04T17:11:10
LIARS!
Benefits' homepage on its website currently states "Free shipping on all orders," yet when I try to use the shipping code it has a price restriction.There isn't even an asterisk on the claim--not that that would cover the company legally, because using the words "all" and "everything" are legally binding. This is false advertising and so illegal. I am a copywriter, so I know how bad this is--and it isn't the first time I've experienced this on Benefits' website.
I tried to reach out to Benefit twice back in December about unsatisfactory experiences on its website. The first email was afforded a dismissive response, and Benefit didn't even bother to respond to my second email. I have been a loyal customer since 2015. I even tried to get over the issues I experienced in December by shopping again today because there is one product they have that is very unique. But I am done. I am also going to make it my business to turn over the screen shots of their false advertisement to the FTC, since the FTC is always on top of the brand I work for for doing next to nothing. Benefits' carelessness and disregard to laws makes it so difficult to be a copywriter in this industry.
PS, there is a dupe for Benefits' push up liner by Maybelline called Lasting Drama Gel Liner. You can get it for a fraction of the cost, too.
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grace
Not a complaint here!!
Reviewed on 2021-01-02T16:53:29
Quick delivery and easy website. Only got one free sample, like another review said, but that didn’t bother me.Overall, worth it and I haven’t witnessed anything bad when purchasing from the brand like some other reviews have said they have. I think the process was very quick and a lovely gift!
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Chris Terry
Terrible, Awful, unprofessional, slow.
Reviewed on 2020-12-10T11:11:48
Terrible, just awful, the worst company I have ever dealt with. Slow, unhelpful, disappointing,just avoid them if you can, I’ll never buy anything of theirs again just out of principle. And they will announce what is inside the box so if you have bought a Christmas present I’d suggest sending elsewhere as they are a bunch of tone-deaf unhelpful unprofessional time wasters
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Alison
Is there a phone number for the UK?
Reviewed on 2020-12-07T12:09:13
Can anyone supply a phone number for this company as I genuinely cannot find one on the website and need to chase up my order which has not arrived.
I am concerned to read the messages posted here.I have emailed and had an automated reply after my second email was sent , hence I am remaining optimistic all will be well and my order will arrive, so giving three stars at present.
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skye catlin
they were very friendly
Reviewed on 2020-10-18T10:04:42
they were very friendly, they made my eyebrows look great, and you should definitely go there if youwant the same treatment (:
read more
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