Review (July 2025)

Bluebella award winning, fashion-led lingerie and nightwear collections designed to redefine sensuality. highly wearable, seductive and affordable.

7M

Estimated Revenue

297.4k

Website Visitors

4.5/5

Trustpilot Score

What do we know about Bluebella Ltd?

Estimated Revenue (2020)

$7M

Total Funding

$1.25M

Total Employees

84

Founded

2005

Industry

Retail

Last Funding Date

Equity Crowdfunding Dec 2016

Location

London, United Kingdom

About

Bluebella Ltd: Bluebella award winning, fashion-led lingerie and nightwear collections designed to redefine sensuality. Highly wearable, seductive and affordable.

Social Links

Alexa Ranking: 146488

What is Bluebella Ltd's Revenue?

Bluebella Ltd's estimated revenue for 2024 is $7M.

What does Bluebella Ltd do?

Founded in 2005 by Emily Bendell, Bluebella is a modern, directional, lingerie and nightwear brand. Inspired by todays lifestyle and fashion trends, the in-house design team create collections that are unique and exclusive, sold online and stocked in retailers, throughout the UK and internationally. Created at a price point that makes it highly accessible within the marketplace, our aim is to create lingerie and nightwear that makes every woman feel and look amazing. From the first concept meeting to the final product, the designs have a unique and exciting signature look, that reflects the strength and femininity of the Bluebella woman, and have an aesthetic that is redefining sensuality.

What are the monthly traffic metrics for Bluebella?

6/mo Traffic Growth

-2.00%

All Time Traffic Growth

Create Free Account

Monthly Hits

297k

Time on Site

2.0Mins

Bounce Rate

45%

How fast is Bluebella growing?

Bluebella has grown by -16.5% in the last 6 months according to SimilarWeb.

How do people interact with Bluebella?

Last month, Bluebella received 297k visitors who spent an average of 2.0 minutes on the website and visited 3.0 different pages per session. Overall, 45% of people bounce on the first visit.

How do people find Bluebella?

100.4k people (34%) visit Bluebella directly. 153.1k (51%) people search for them in Google. Whereas, 17.5k (6%) discover Bluebella through Facebook, Reddit, and YouTube. 530.2 (0%) visitors come from Bluebella's email newsletters. Finally, 13.8k (4.6%) people come from affiliates and or paid referrals.

Who uses Bluebella?

Bluebella's top market is the United Kingdom and they receive 148.5k (49.9%) people.
Then the 2nd is United States with 35.1k (11.8%).
The 3rd is is Italy with 26.7k (9.0%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Bluebella's ads on Google?

Google Ads

Bluebella - Bridal Lingerie Collection‎

https://www.bluebella.com/collections/bridal

Bridal lingerie for special day and night. Free Delivery over £40 & free return!

Bluebella - Lingerie‎

https://www.bluebella.com/

Bluebella amazing Lingerie & Nightwear including Free Delivery Over £40 Founded In 2005 · Multi Award-Winning Team Categories: Gifts, Lingerie, Nightwear

Love Your Legs in our Italian Hosiery – Bluebella

https://www.bluebella.com/blogs/news/love-your-legs-in-our-italian-hosiery

Uniquely Modern Take On Lingerie To Create Stunning Silhouettes. Discover The Collection. Designed For Spirited & Style Conscious Women. Dare To Bare With Bluebella®. Finest Materials. Free Returns. Multi Award-Winning Team. Shop With Confidence. Highest Quality.

Bluebella Luxury Lingerie

https://www.bluebella.com/

Award-Winning, Fashion-Led Lingerie & Nightwear Designed To Redefine Sensuality. Highly Wearable, Seductive & Affordable. Free Delivery Over $60 & Free Returns. Free Returns.

Keyword: bella underwear

Hold-ups – Bluebella

https://www.bluebella.com/collections/hold-ups

Award-Winning, Fashion-Led Lingerie & Nightwear Designed To Redefine Sensuality. Highly Wearable, Seductive & Affordable. Free Delivery Over $60 & Free Returns.

What do Bluebella's customers say about them?

Review Score

4.5/5

Total Reviews

2536

Info

Bluebella

[email protected]

0203 176 6990

London

5 Star
90.0%
4 Star
0.0%
3 Star
5.0%
2 Star
0.0%
1 Star
5.0%
Read reviews that mention
Holly

Excellent !

Reviewed on 2021-05-29T08:41:52

Ordered, shipped and processed fast. Excellent quality and I have never ordered a lingerie set that compliments my body shape so well.Love love love!
read more
Aisha Ali

Amazing products

Reviewed on 2021-05-28T12:23:31

Amazing products. Will definitely be buying more.
Harriet Phillips

I love bluebella and their delivery…

Reviewed on 2021-05-27T19:31:46

I love bluebella and their delivery came quick. All in all a great experience
JR

Really love these masks

Reviewed on 2021-05-27T15:47:14

Really love these stylish masks, brought them to go back to work. The masks are lined with cotton with a wire so fits well on one's nose perfectly.I highly recommend , very good quality and well made . I will be buying more and also the masks arrived very quickly in the post.
read more
CATALINA

Overall good but could be better

Reviewed on 2021-05-26T22:16:41

Bought one suspender with tights and a thong. Overall looks amazing but I'd say you take some thingsinto account; the tights haven't got a nice touch and they don't look like they're good quality (wouldn't recommend taking them) , about knickers id say you take one size smaller than what you normally would ( I ordered 8 but it was a bit too big) and then the suspenders look amazing just not as well finished :(
read more
A G

Perfect sizing, beautiful and sexy!

Reviewed on 2021-05-25T17:39:13

Perfect sizing, great quality. My boyfriend will be awestruck. I look like an underwear model in it because it’s so flattering.Very excited to wear it, it’s so empowering and I feel limitlessly sexy.
read more
Lady Ridge

High quality items

Reviewed on 2021-05-24T12:09:19

High quality items, accurate descriptions, good prices. Fast delivery. Husband love them what’s more I can say.Many thanks
read more
Helen

Would Recommend

Reviewed on 2021-05-24T09:39:21

Arrived quickly. Bra was a good fit and good quality. Sustainable company, which I’m glad about.

Disruptiveadvertising

Our clients trust us with $250m in paid advertising spend. we know what it takes to partner with you and get the results you need for your business to grow.... More

Category

Computers Electronics and Technology

Monthly Traffic

293.79k

-32.28%

Ad Spend

$53.51k

Vouchercloud

Save money on your shopping with the uk's favourite voucher website. discover savings online, or grab our app and get the best offers straight to your phone!... More

Category

E-commerce and Shopping

Monthly Traffic

1.37M

-31.68%

Ad Spend

$42.8k

Canva

Create beautiful designs with your team. use canva's drag-and-drop feature and layouts to design, share and print business cards, logos, presentations and more.... More

Category

Computers Electronics and Technology

Monthly Traffic

172.04M

75.56%

Ad Spend

$1.48M