Review (August 2025)
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12.04M
Estimated Revenue
1.42M
Website Visitors
2.5/5
Trustpilot Score
What do we know about BMW Group Middle East?
Estimated Revenue (2020)
$12.04M
Total Employees
83
Founded
1994
Industry
Automotive
Location
Dubai, United Arab Emirates
About
BMW Group Middle East: Welcome to the official website of BMW Group in the Middle East. BMW Group Middle East at a glance: explore BMW models, products and services.
What is BMW Group Middle East's Revenue?
BMW Group Middle East's estimated revenue for 2024 is $12.04M.
What does BMW Group Middle East do?
BMW Group was one of the first automobile manufacturers to establish an office in the Middle East, when it set up operations in Dubai in 1994. The BMW Group Regional Office has been growing steadily with full-time staff who provide strategic and operational support to the 14 importers in 13 markets across the Middle East region. These support functions include sales, service, marketing, aftersales and PR. Part of the operation is the focus on training. With the opening of a brand-new, state-of-the-art Training Centre in Dubai in February 2019, BMW Group set – as a first in the region – a key element to reinforce customer-centricity. The highly specialized staff at the Training Centre make sure the skills of customer-facing staff and technical teams are up to date and fully maximized. The Middle East regional importers have invested heavily in recent years to assist in providing customers with luxury vehicles and motorcycles through dedicated sales and service facilities, and state-of-the-art showrooms – some of which have become architectural landmarks in the Middle East. Since the office inauguration, the Regional Office has overseen countless successful product launches, which have contributed to the remarkable year-on-year sales growth in the region. BMW Group is the world's only multi-brand car manufacturer pursuing a clear-cut premium brand strategy that includes a portfolio consisting exclusively of premium brands; from the small car to the luxury segment. The Group is represented in the premium sectors with three strong, authentic brands; BMW, MINI and Rolls-Royce.
What are the monthly traffic metrics for Bmw?
6/mo Traffic Growth
18.50%
All Time Traffic Growth
Create Free Account
Monthly Hits
1M
Time on Site
2.4Mins
Pages per Visit
3.0
Bounce Rate
53%
How fast is Bmw growing?
Bmw has grown by 1.8% in the last 6 months according to SimilarWeb.
How do people interact with Bmw?
Last month, Bmw received 1M visitors who spent an average of 2.4 minutes on the website and visited 3.0 different pages per session. Overall, 53% of people bounce on the first visit.
How do people find Bmw?
792.2k people (56%) visit Bmw directly. 524.7k (37%) people search for them in Google. Whereas, 18.6k (1%) discover Bmw through Facebook, Reddit, and YouTube. 11.9k (1%) visitors come from Bmw's email newsletters. Finally, 15k (1.1%) people come from affiliates and or paid referrals.
Who uses Bmw?
Bmw's top market is the Germany and they receive 247.5k (17.5%) people.Then the 2nd is United States with 201k (14.2%).The 3rd is is Australia with 183.3k (12.9%).
Traffic Growth (last 6 months)
What do Bmw's customers say about them?
Review Score
2.5/5
Total Reviews
26
Info
Bayerische Motoren Werke Ag5 Star
27.8%
4 Star
11.1%
3 Star
0.0%
2 Star
5.6%
1 Star
55.6%
Read reviews that mention
Paul Shackleford
The worst customer service
Reviewed on 2020-09-08T12:17:03
Poor design flaws and won’t own up to them. Major problems with wheels, drainage (look at sloshing water).When you address them so they can rectify and resolve they want to blame you for it. I will never get another BMW and that is after owning 6 of them.
read more
Raymond Mundi
My favorite brand for a car
Reviewed on 2019-03-10T07:19:35
My favorite brand for a car! My dad is used to drive BMW when I was a kid. Now I also drive BMW withmy older son.
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Paige North
I paid for the insurance on the tires
Reviewed on 2017-07-17T21:31:17
I paid for the insurance on the tires, then I ran over a nail. They DO NOT HONOR the insurance ON SUNDAYS because its a third-party insurance company,but after kicking and screaming like a petulant child, they agreed to let me just pay it and assume it would get honored.
Great! Thanks BMW!
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Shohid Miah
OLDER BMW 1 SERIES ARE A NIGHTMARE
Reviewed on 2017-01-29T13:38:36
older bmw 1 series seems to be having timing chain problems. avoid older bmw 1 series its an expensiverepair.
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Dr Pramod Prabhakaran
BMW finance team - just cant speak to anyone, pretty incompetent!
Reviewed on 2017-01-28T14:00:55.357
Extremely poor and unresponsive telephone customer service in finance team. Spent several hours withoutbeing able to speak with anyone and the person spoken to arranged a callback not honoured wasting time and money.
No response to email or online requests either -
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Mark Harrison
Appalling standard of preparation
Reviewed on 2017-01-20T19:40:07
I recently purchased a 650i from Stratstone Derby and when collecting all seemed fine.On the 200 mile drive home numerous faults were identified including a broken door lock, smelly air con and blown speakers!
I immediately reported this and it was agreed that I could take the car into my local dealer in Colchester. They ordered the relevant parts and the vehicle was booked in.
On the day work started the dealership phoned to say there were serious problems with the vehicle and the amplifier was underwater and there was a large amount of water in the rear of the vehicle causing various degrees of corrosion.
I immediately informed Stratstone and rejected the vehicle, I was then informed it was my responsibility to return the vehicle (200 miles away). I asked how I would be able to get home after this and was told they would give me a lift to Derby train station. What a joke. I then had to pay for the car to be transported back to Derby.
I requested that this money be refunded but was told no.
I then contacted the pathetic BMW customer services team (Sarah), who having heard my story took ten mins to decide that they wouldn't help and couldn't do anything about the situation.
BMW proudly advertise they carry out exhaustive checks on their vehicles, in my case it is obvious that did not occur and the dealership does not have the decency to to pay for the vehicles return or explain how the vehicle was supplied in such a bad state.
My next move will be a solicitor as I will not let this drop.
BMW have now lost another customer although with their profits they won't give a damn.
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Steve wilks
bmw hull bottom of list for service
Reviewed on 2016-12-23T12:52:38
i will try and keep this short
my 5 series went into STRATSTONE BMW HULL on the 16th dec to have thebonnet repaired ,whilst this was being done the car had a health check in overnight and collected the next day everything was FINE
2 days later car computer light came on with chassis problem take in to dealership which i did immediately. they told me it would have to go on BMW big brother computer to see what was wrong NO PROBLEM I THOUGHT came back good news sir theres nothing wrong thats £100 talk about PANTS DOWN 2 days later my wife is on her way to newcastle and guess what YEP chassis lights on again take to dealership
here i would expect for that famous line that the car needs to go on the BMW computer to see whats wrong then charge me £100 for the priveledge
DO YOU THINK THEY ARE A LITTLE SHORT IN THE XMAS NIGHT OUT MONEY
JUST TO MAKE MATTERS WORSE I AM CALLING BMW COMPLAINTS LINE AND HAVE BEEN WAITING 35 MINUTES FOR THEM TO ANSWER
STILL WAITING
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Ali
Unacceptable experience.
Reviewed on 2016-12-05T19:10:28
I will try and keep this short because if I go in to details it'll be a very long!There was recently a recall on my vehicle, BMW said not to drive the car as this is safety recall, they will pick up the car and give me a replacement in the meantime, the same day. Did this happen? No.
It took me two days of calling up, chasing them, promised call backs and not forgetting the waiting time before speaking to someone! Me as a customer had to all the leg work, when I get throught to someone, they will be like nothing has been done, or I need to call the dealers, I was just going round in circles. Eventually things got sorted, well nearly. They said I should get a like for like vehicle or will try best, did say to them I do need a large car as i have a family. So I get a 3 series.
Was thinking 3 series and 7 series not very like to like is it. I got the car changed eventually.
You think that they have recall in place and they will be well prepared.
I made a Complaint to BMW customer service and next day received a phone call from BMW, explained everything, they apologised and as a good will gesture they sent me a hamper.
Anyway over a week passes by and get a call from BMW saying car is ready and arranged a time for pick up, anyway after waiting as usual the rep sees me and hands me the keys, I go to inspect the car and I notice scratches everywhere, they also gave the car a complimentary wash and vac... yh right, it was still dirty.
I went and got the guy out and showed this to him, I could tell buy his face that this wasn't BMW's fault, I explained to him that when the recovery truck came to pick up the car he inspected the car for damages, he only marked down on his paper scuffed alloys and one very small dent and I agreed and signed. I know there was no scratches because I keep my car very clean and scratch free, I detail my own car so I will know if I had scratches.
The guy said he will take picture and speak to manager and review cctv footage and will call me back later. When I did get the call he said nothing is showing on cctv and it's not them, even though the recovery made a note everything minus the scratches, they turned and tells me we can't rely on what the guy said or what was written down. That just got my blood boiling, he should've just said to me "you're lying and they have been there from before"
The BMW guy said bring it and we can try buffing it out but by then I was already cheesed off and declined. I just don't trust them anymore.
I won't be spending my hard earned money with them anymore, my next car purchase will be from the other German rival. I won't even recommend BMW to anyone.
My advise is always take pics of your car before giving the car to them for what ever reason, at least you will have photographic evidence if they damage anything.
They are happy to take our money but not provide that high level of service. Sending me a basket full of biscuits and jam won't restore my faith in BMW.
It's also time to contact Watchdog.
read more
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