Review (August 2025)

Carl friedrik stands for premium materials, expert craftsmanship and thoughtful design. discover our collection of luxury leather goods. 

2.52M

Estimated Revenue

189.07k

Website Visitors

4.4/5

Trustpilot Score

What do we know about Carl Friedrik?

Estimated Revenue (2020)

$2.52M

Total Employees

8

Founded

2012

Industry

Apparel Fashion

About

Carl Friedrik: Carl Friedrik: Leather Briefcases, Wallets and Bags - Handmade in Italy with the finest Materials.

Social Links

Alexa Ranking: 219249

What is Carl Friedrik's Revenue?

Carl Friedrik's estimated revenue for 2024 is $2.52M.

What does Carl Friedrik do?

Carl Friedrik is an online accessories brand making modern, high-end leather goods for men. We want to champion a new type of luxury, where fine craftsmanship, timeless design and transparency can be surprisingly attainable. Designer accessories are marked up many times from production to product on the shelf. We source directly from the manufacturers and sell directly to customers. No middlemen, no retailer markups. Just great products at a reasonable price. Every product is handmade in Italy, with Italian and Swedish vegetable-tanned leathers. Every component comes from some of the best manufacturers across Europe. Oppermann London has rebranded to Carl Friedrik. New website, name and identity. Same quality, design, materials and values. Read more about the rebrand here: www.carlfriedrik.com www.carlfriedrik.com www.facebook.com/carkfriedrik www.instagram.com/carlfriedrik

What are the monthly traffic metrics for Carlfriedrik?

6/mo Traffic Growth

1.00%

All Time Traffic Growth

Create Free Account

Monthly Hits

189k

Time on Site

1.8Mins

Bounce Rate

55%

How fast is Carlfriedrik growing?

Carlfriedrik has grown by -59.7% in the last 6 months according to SimilarWeb.

How do people interact with Carlfriedrik?

Last month, Carlfriedrik received 189k visitors who spent an average of 1.8 minutes on the website and visited 3.0 different pages per session. Overall, 55% of people bounce on the first visit.

How do people find Carlfriedrik?

69.1k people (37%) visit Carlfriedrik directly. 70.9k (37%) people search for them in Google. Whereas, 39.9k (21%) discover Carlfriedrik through Facebook, Reddit, and YouTube. 2.1k (1%) visitors come from Carlfriedrik's email newsletters. Finally, 1.1k (0.6%) people come from affiliates and or paid referrals.

Who uses Carlfriedrik?

Carlfriedrik's top market is the United States and they receive 87.1k (46.1%) people.
Then the 2nd is United Kingdom with 25k (13.2%).
The 3rd is is Canada with 6.7k (3.5%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What do Carlfriedrik's customers say about them?

Review Score

4.4/5

Total Reviews

50

Info

Carl Friedrik
5 Star
80.0%
4 Star
5.0%
3 Star
5.0%
2 Star
0.0%
1 Star
10.0%
Read reviews that mention
Gregor Peter Schmitz

Horrible experience

Reviewed on 2021-02-22T14:21:31

Horrible experience - it took them more than a month to deliver a bag to Germany (well, actually,it still hasn‘t arrived). Had to threaten legal action, worst customer service ever. Stay away from that brand!
read more
Fatonde Benjamin

Very good quality bag

Reviewed on 2021-02-20T10:14:59

Very good quality bag. I am satisfied with it. Furthermore, I would like to say a sincere thank you to Madame Charlotte (very charming and professional)who guided me throughout the purchasing process. I wish him a very good career and success. Thank you
read more
Magnus

Excellent in almost every aspect

Reviewed on 2021-02-18T07:44:04

Excellent in almost every aspect. Leather quality and zipper quality is superb. Hardware quality is superb.Ofcourse, it would be nicer if the hardware as well were made in Italy, but that has more to do with customers preconceptions of origin vs quality, I guess. Lining could have been in a more luxurious fabric, but I guess you have to weigh that against durability. This lining will last for ages. The only real potential for improvement of the briefcase in my opinion is that it should have been 1-1,5 cm wider. That would have made a world of difference in terms of capacity. Now, to the real star of the show: Customer service. My customer service experience was like this: I ordered two different bags (palissy briefcase and 25-hour bag), being upfront in advance about ordering them just to see the colors and sizes in person. No frowning of the brows at all. I was actually encouraged to use them for a bit in my everyday, to really get a feel for them. Shipped with DHL express, received after two days. After trying them out I returned both, and ordered the palissy briefcase but in a different color than first received. Refund of excessive amount was prompt. The new briefcase was a pre-order, but shipped one week ahead of schedule. I also ordered a personalized tag, but received the wrong one. No problem, I got to keep it, they shipped me a new one free of charge, and also refunded 10% of my order (briefcase as well), as an apology for the inconvenience. Average response time from customer service was under 24 hours. All in all, an excellent product from an excellent company.
read more
Lone

Amazing service-extremely helpful and…

Reviewed on 2021-02-12T11:30:11

Amazing service-extremely helpful and flexible
George Kalogeropoulos

I am absolutely satisfied with the…

Reviewed on 2021-02-12T09:24:35

I am absolutely satisfied with the purchase of my Palissy briefcase. The overall quality of the product is outstanding.You enjoy the briefcase by seeing, touching and smelling it. Moreover, it is more spacious than I expected.
read more
Peter Wedin

Everything was perfect.

Reviewed on 2021-02-12T07:50:49

Everything was perfect.
SBM

Great Service

Reviewed on 2021-02-11T10:49:40

Great Service
Scott.

Mixed review!

Reviewed on 2021-02-11T08:57:05

Mixed review! Initially I ordered a card wallet and a key holder in black. Paid and the order went through,the key holder wasn't due for a couple of months as they didn't have the black leather but the black card holder arrived promptly. Unfortunately I couldn't fit one single card into it and I have 6 in my pocket. So I followed a lengthy procedure to send it back which involved many agents via email but after some stress arranging to send it back I did get the refund quickly. They were good about the key holder and asked if I wanted it in a different colour so that I could receive it in days as opposed to weeks. I went with the cognac instead of black leather and it is due to arrive today 2 days after this discussion. So, all in all not a bad service but make sure you don't order the card holder with just one card pocket because unless you just want it for business cards it's nice but useless. I am yet to receive my key organiser today but I have every confidence it will be great as I have watched YouTube video reviews and it looks perfect. Over all I didn't have a perfect experience but things can go wrong with any company sometimes and their products (bar one) of of excellent quality and are fit for purpose. Do I reccomend Carl Friedrik? Yes I do.
read more

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